How to make a Product
Presentation - Case of study
Company name: Kidztoys
Product name: Kidztoys D.E.B. Games - Italian series (=Kidztoys Digital Educational Board Games- Italian series)
Product description: it is a hybrid:
- an original digital board games in Italian
- in a format of an E-Book (.pdf, .pub)
- Market niche (there are no competitors in the market for this product).
- Specialized group of potential customers (Italian learners and teachers, academic institutions, etc)
The 4 Ps analysis:1. Product: USP and special features:
- for the company: low costs in the making, distribution and in the chain of supplies - for customers: low prices, high quality and compressed size, adaptable to a variety of options
The 4 Ps analysis:1. Product:
- company components (i.e. human resources such as graphic designers, software engineers)- + external alliances (external consultantsand associates, i.e. universitie’s investigation programs, publishing houses, etc)
The 4 Ps analysis: the SWOT analysis1. Product:
a) strengths,
b) weaknesses,
c) opportunities,
d)threats
The 4 Ps analysis:
2. Place:
- Market-place: e-commerce (internet)
- company’s commercial website: hosting the KIDZTOYS DEB Games - Italian series
The 4 Ps analysis:3. Price:
- skimming pricing
- + promotional sales (discounts, gift coupons, partial sample units, etc)
The 4 Ps analysis:4. Promotion:
- traditional media (TV spots, brochures, etc)- academic and publishing houses sponsorship- special stands on bookstores that sell Italian coursebooks related to the KIDZTOYS DEB Games – Italian series- support from developers of the necessary software for the product (i.e. for graphic design, E-Book readers)- mailing lists, website newsletters, etc.
The STEEP analysis:This are the external factors that have an impact in the area where the company operates-Socio-cultural (it helps to overcome the digital divide)- Techonological, (use of ICT)- Economical, (e-commerce)- Ecological, (there is no use of paper)- Political / Legal (e-commerce regulations)
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