PDMA PIM 2014 Conference
Denver, CO
October 2014
The IKEA effectLabor enhances affection for its results, when it is fruitful.
A world of
Crowd-Everything
BroadcastingOliver records songs in his home studio and publishes them on his YouTube channel.
ImprovingKalifa improves the engine of his 1972 Citroën SM and uses online instructions to do so.
CrowdfundingIan raises money to produce the film he’s featuring in.
PresumersConsumer involvement before launch.
The crowd’s got talentUser-generated Muji products outperform their designer-generated counterparts.
Watch out for a
parallel universe
From Crowd-everything
to Co-everything
Open InnovationNew Product Development Essentials from the PDMA
USER COLLABORATION
THROUGH PRIVATE
ONLINE COMMUNITIES
Uncover new insights
On a quest for universal insights Mobilizing urban parents around the world for Quinny
120 urban parents, 7 citiesMobilizing urban parents around the world for Quinny
Suddenly mobility in the city becomes limited Mobilizing urban parents around the world for Quinny
Generate and craft ideas and concepts
Creating a branded innovation playgroundHeineken Open Design Explorations
EXPERT
ROOM
YOUR LOUNGE
JOURNEY
THE
CHALLENGE
LET’S GET SOCIAL
From insight to ideaHeineken Open Design Explorations
High involve-ment
Low involve-ment
Social indepen-dence
Inter-personal influence
Independentinnovators
Socialinfluencers
Laggards Followers
Up to 40% sales increaseHeineken Designed for the Night program
Prototype and prelaunch the proposition
Vodafone smartphone applicationsUsers get access to beta versions of Vodafone services to fine-tune them together.
Vodafone smartphone applicationsUsers get access to beta versions of Vodafone services to fine-tune them together.
Uncover new insightsPrototype and prelaunch the proposition
Generate and craft ideas and concepts
Structural collaboration. Match the iterative cycles of the NPD process
Session Date:
Tuesday, October 21st, 2014
Session Time:
2:00 pm to 5:00 pm
Session Room:
Mount Columbia