Market: PakistanPeriod : 1 to 31 Mar 2015
Data Statistics
Mediatrack monitor collect the data from Karachi, Lahore, Islamabad and Hydrabad regions. Mediatrack scans all type of Ads including Classified, Notices, Job opportunity and Tender etc.
For Magazines and Digest all type of advertisement we monitored.
To get the better understanding of Brand spending in Publication and Magazine we analyze both are separately.
Media analysis based on Publications
TOP 20 Categories% share of spend
CON
STRU
CTIO
N C
OM
PAN
IES
INST
ITU
TES
GO
VT O
F PU
NJA
B
CORP
ORA
TE IM
AGE
ELEC
TRO
NIC
APP
LIAN
CES
FEDE
RAL
GO
VERN
MEN
T
BAN
KS
GAR
MEN
TS/F
EBRI
CS/L
AWN
S
PUBL
ISHI
NG
HO
USE
S
GO
VT O
F SI
ND
WAT
CHES
/CLO
CKS
RAZE
RS
PETR
OL/
LUBR
ICAN
TS
CHAI
N S
TORE
S
FILM
S /
DRAM
AS /
SHO
WS
/ M
USI
C AL
BUM
BEAU
TY /
MED
ICAT
ED S
OAP
S /
FACE
WAS
H
GO
VT O
F KH
YBER
PAK
HTU
NKH
WA
CARB
ON
ATED
SO
FT D
RIN
KS
MIL
K AN
D DA
IRY
PRO
DUCT
S
HOTE
LS/M
OTE
LS/R
ESTA
URA
NTS
27%
10%8%
6% 6% 5%4%
3%2% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1%
TOP 20 Players% share of spend
BAHR
IA T
OW
N
GOVE
RNM
ENT
OF
PUNJ
AB
GOVE
RNM
ENT
OF
PAKI
STAN
STAR
MAR
KETI
NG (P
VT) L
TD
ORI
ENT
GRO
UPS
OF
COM
PANY
ZAAM
IN G
ROUP
DAM
AC P
ROPE
RTIE
S
OXF
ORD
UNI
VERS
ITY
PRES
S
TREE
T CO
RPO
RATI
ON
LTD
CITY
HO
USIN
G PR
OJE
CT
LUM
S
MUS
LIM C
OM
MER
CIAL
BAN
K
HAIE
R PA
KIST
AN
DEFE
ANCE
HO
USIN
G AU
THO
RITY
VIRT
UAL U
NIVE
RSIT
Y
MET
RO C
ASH
& C
ARRY
PAK
ISTA
N
HOND
A AU
TOM
OBI
LES
HR C
ONS
ULTA
NT P
VT LT
D
GOVE
RNM
ENT
OF
KPK
PAKI
STAN
CIV
IL AV
IATI
ON
AUTH
OR-
ITY
8% 8%
6%5%
5%
4%
2%2% 2%
1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1%
TOP 20 Brands% share of spend
BAHR
IA T
OW
N
LDA
CITY
GO
VERN
AMEN
T O
F PU
NJA
B
ORI
ENT
PRO
DUCT
S
FAZA
IA H
OU
SIN
G S
CHEM
E
OXF
ORD
UN
IVER
SITY
PRE
SS
AKO
YA O
XYG
EN
CITY
HO
USI
NG
FAI
SALA
BAD
LUM
S
GO
VERN
MEN
T O
F PA
KIST
AN
HAIE
R &
HAI
ER P
RODU
CTS
PRIV
ATIS
ATIO
N C
OM
MIS
SIO
N
VIRT
UAL
UN
IVER
SITY
WO
MEN
DEV
ELO
PMEN
T DE
PART
MEN
T O
F PU
NJA
B
MET
RO C
ASH
CARR
Y
HR C
ON
SULT
ANT
PVT
LTD
PAKI
STAN
CIV
IL A
VIAT
ION
AU
THO
RITY
PEPS
I CO
LA
NAT
ION
AL B
ANK
OF
PAKI
STAN
PEEK
FRE
ANS
NAN
KHAT
AI
8%
5%5%
4%4%
2%1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1% 1%
Page type wise analysis Based on spend
BACK COVER3% BACK INSIDE
1%
FRONT COVER25%
FRONT INSIDE11%
INSIDE61%
City wise SpendingBased on Spend
Hyderabad1%
Islamabad23%
Karachi39%
Lahore36%
English vs Urdu Publications ShareBased on spend
English39%
Urdu61%
Week day wise spend
Sunday Monday Tuesday Wednesday Thursday Friday Saturday -
100,000,000
200,000,000
300,000,000
400,000,000
500,000,000
600,000,000
Daily Trend
Graph on Sunday is high
01/03/2
015
02/03/2
015
03/03/2
015
04/03/2
015
05/03/2
015
06/03/2
015
07/03/2
015
08/03/2
015
09/03/2
015
10/03/2
015
11/03/2
015
12/03/2
015
13/03/2
015
14/03/2
015
15/03/2
015
16/03/2
015
17/03/2
015
18/03/2
015
19/03/2
015
20/03/2
015
21/03/2
015
22/03/2
015
23/03/2
015
24/03/2
015
25/03/2
015
26/03/2
015
27/03/2
015
28/03/2
015
29/03/2
015
30/03/2
015
31/03/2
015 -
20,000,000
40,000,000
60,000,000
80,000,000
100,000,000
120,000,000
140,000,000
Category Share of Spend
Construction Category
BAHR
IA T
OW
N
STAR
MAR
KETI
NG (P
VT) L
TD
ZAAM
IN G
ROUP
DAM
AC P
ROPE
RTIE
S
CITY
HO
USIN
G PR
OJE
CT
DEFE
ANCE
HO
USIN
G AU
THO
RITY
SAIM
A BU
ILDER
& D
EVEL
OPE
RS
DHA-
EMAA
R
EMAA
R PA
KIST
AN IN
TERN
ATIO
NAL
ATHA
R M
ARKE
TING
NET
WO
RK
FAST
MAR
KETI
NG C
ONS
ULTA
NTS
PVT
LTD KING
S RE
AL E
STAT
E
QUA
LITY
BUILD
ERS
LTD
MUB
ARAK
GRO
UP
SHIZ
A AL
I BUI
LDER
S &
DEV
ELO
PERS
GHAN
I BUI
LDER
& D
EVEL
OPE
RS
RAFI
GRO
UP &
ZIA
TOO
N GR
OUP
CONS
OL C
ONC
RETE
SO
LUTI
ONS
OTH
ER
29%
20%14%
8%5% 4% 3% 2% 2% 1% 1% 1% 1% 1% 1% 1% 1% 1%
5%M
USLIM
CO
MM
ERCI
AL B
ANK
NATI
ONA
L BAN
K O
F PA
KIST
AN
SUM
MIT
BAN
K LT
D
FIRS
T W
OM
AN B
ANK
LTD
HABI
B BA
NK LT
D
SIND
H BA
NK
BANK
ISLA
MI L
TD
BANK
AL H
ABIB
SONE
RI B
ANK
FIRS
T PA
RAM
OUN
T M
ODA
RABA
KHUS
HHAL
I BAN
K
THE
BANK
OF
PUNJ
AB
ASKA
RI B
ANK
LTD
J. S.
BAN
K
SAUD
I PAK
CO
MM
ERCI
AL B
ANK
SILK
BAN
K
FAYS
AL B
ANK
LTD
UNIT
ED B
ANK
LIMIT
ED
OTH
ER
29%
20%
10%8% 6%
4% 3% 3% 3% 2% 2% 2% 1% 1% 1% 1% 1% 1%3%
Bank Category
Educational Institutes
Shoe Category
LUM
S
VIRT
UAL U
NIVE
RSIT
Y
PUNJ
AB G
ROUP
OF
COLL
EGE
THE
EDUC
ATO
RS
BEAC
ONH
OUS
E SC
HOO
L
INST
ITUT
E O
F BU
SINE
SS A
DMIN
-IS
TRAT
ION
ICM
AP
BAHA
UDDI
N ZA
KARI
YA U
NIVE
RSIT
Y
US E
DUCA
TIO
NAL F
OUN
DATI
ON
IN
PAKI
STAN
ADAM
JEE
COAC
HING
CEN
TRE
COM
SATS
ALAM
A IQ
BAL O
PEN
UNIV
ERSI
TY
THE
CITY
SCH
OO
L
INTE
RNAT
IONA
L ISL
AMIC
UNI
-VE
RSIT
Y
SARH
AD U
NIVE
RSIT
Y
AGHA
KHA
N HO
SPIT
AL
UNIV
ERSI
TY O
F TH
E PU
NJAB
PAKI
STAN
INST
ITUT
E O
F M
AN-
AGEM
ENT
MO
HAM
MAD
ALI
JINNA
H UN
I-VE
RSIT
Y
UNIV
ERSI
TY O
F KA
RACH
I
OTH
ER
13% 10%7% 7% 5% 3% 2% 2% 2% 2% 2% 2% 1% 1% 1% 1% 1% 1% 1% 1%
34%
STYLO SHOES SERVIS INDUSTRIES LTD
BATA PAKISTAN (PVT) LTD
BORJAN SHOES TODS ENGLISH BOOT HOUSE LTD
METRO SHOES
44%
31%
13%
8%
3%1% 1%
Paint Category Mobile Phone Operators
SPARCO PAINT57%
KARSS IN-DUSTRIES PVT
LTD43%
PAKISTAN IN-TERNATIONAL
AIR LINE43%
EMIRATES AIRLINE
35%
QATTAR AIRWAYS SYSTEM
10%
AIR BLUE AIR LINES6%
TURKISH AIRLINE3%
TURKI AIRLINES2%
OMAN AIR0%
TELENOR PAK-ISTAN91%
PAK TELECOM MOBILE LIM-ITED9%
Air line Category
HASCOL PE-TROLEUM LTD
45%
PAKISTAN STATE OIL
31%
PAKISTAN PETROLIUM LTD
25%
Lubricant Category
Media analysis based on
Magazines/Digest
TOP 20 CategoriesGARMENTS/FEBRICS/LAWNS
HOSPITALS/HEALTH CLINICS/DAWAKHANA
MEDICINE
SHAMPOOS
FURNITURE
BEAUTY CREAMS / BEAUTY MASKS
DIGESTIVE
SHOES & SANDLES
BANKS
INSTITUTES
BEAUTY / MEDICATED SOAPS / FACE WASH
CORPORATE IMAGE
DETERGENT POWDERS
TOOTH PASTES
READY TO COOK FOODS
SAUCES/SEASONINGS/PICKLES
WATCHES/CLOCKS
MOBILE PHONE SETS/ACCESSORIES
HOTELS/MOTELS/RESTAURANTS
COOKING OIL & GHEE
19%
9%
7%
6%
5%
5%
4%
3%
3%
2%
2%
2%
2%
2%
2%
1%
1%
1%
1%
1%
TOP 20 Players
UNILEVER PAKISTAN LTD
PAKSON INTERNATIONAL PLASTIC INDUSTRIES (Pvt) Ltd
PAREESA LAWN
STIEFEL LABORATORIES PAKISTAN (PVT) LTD
LASANI
THE VITAMINS COMPANY
COSLAB PAKISTAN
SANA SAFINAZ GARMENTS
KHAADI LAWN
STYLO SHOES
ITTEHAD TEXTILE
NISHAT LINEN GARMENTS
SHANGRILA FOODS
CITY HERBAL CARE LABORATORIES
SNM LAWN DIN INDUSTRIES
BANK ISLAMI LTD
SERVIS INDUSTRIES LTD
WILLMAR SCHWABE GERMANY
PAKISTAN CIVIL AVIATION AUTHORITY
IQRA LABORATORIES
9%
4%
4%
3%
3%
3%
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
TOP 20 Brands
BOSS MOULDED FURNITURE
PAREESA LAWN
THE VITAMINS COMPANY
SUNSILK BLACK
SUN BLOCK 60
LASANI ALSOVINA
DOVE SHAMPOO
SANA SAFINAZ
KHAADI LAWN
STYLO SHOES
RIN DETERGENT WASHING POWDER
NISHAT LINEN GARMENTS
SHANGRILA HOT & SPICY KETCHUP & GREEN CHILLI SAUCE
SNM LAWN
BANK ISLAMI
LASANI ARQ-E-MEHZAL
ACNE AID BAR
KNORR NOODEL
PAKISTAN CIVIL AVIATION AUTHORITY
ORIENT REFREGERATOR
4%
4%
3%
2%
2%
2%
2%
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
Color vs Black & White Ad spend Ratio
BLACK & WHITE3%
COLOUR97%
Page type wise Spend
BACK COVER9%
BACK INSIDE5%
CENTRAL SPREAD13%
FRONT COVER5%
FRONT INSIDE6%
GET FOLD0.07%
INSIDE62%
CategoryShare of Spend
SUN
BLO
CK 6
0
CARE
FAI
RNES
S VA
NISH
ING
CREA
M
CARE
FAI
RNES
S CR
EAM
BLE
ACH
STILL
MAN
S BL
EACH
CRE
AM
CARE
PEA
CH P
LUS
CREM
E BL
EACH
GOLD
EN P
EARL
BEA
UTY
CREA
M
DUE
BEAU
TY C
REAM
GOLD
EN P
EARL
WHI
TENI
NG S
ERIE
S
CHAN
DNI W
HITE
NING
CRE
AM
TIBE
T SN
OW
SPAR
KLIN
G GL
OW
FAI
RNES
S BE
AUTY
CR
EAM
TUNE
CO
OL B
LEAC
H CR
EAM
GOLD
EN P
EARL
ANT
I FRE
CKLE
KIT
AREN
A GO
LD W
HITE
NING
CRE
AM
SOFT
TO
UCH
CREA
M B
LEAC
H
BIO
NIK
HAR
FAIR
NESS
CRE
AM
NISA
EXT
RA G
LOW
ING
WHI
TENI
NG C
REAM
POND
S AG
E M
IRAC
LE C
REAM
CARE
CLE
ANSI
NG M
ILK
DUE
CLEA
NSIN
G M
ILK
OTH
ER
41%
10% 7% 6% 5% 4% 4% 3% 2% 2% 2% 2% 1% 1% 1% 1% 1% 1% 1% 1%4%
Beauty Cream & Lotion
POLY
CO
LOUR
CO
LOUR
LINE
ITAL
IANO
HAI
R CO
LOUR
LORE
AL S
ERIO
XYL A
NTI-T
HINN
ING
REVO
-LU
TIO
N
KALA
KO
LA H
AIR
TONI
C
POLY
CRE
AM H
AIR
COLO
R
CO N
ATUR
AL IN
TENS
E HA
IR O
IL
KOHI
NOO
R AM
LA H
AIR
OIL
KALA
KO
LA H
AIR
COLO
UR
GRAY
CIE
PERM
ANEN
T HA
IR C
OLO
R
BIO
AM
LA H
AIR
OIL
HERB
AL S
HINE
HAI
R O
IL
SAM
SOL H
AIR
COLO
UR
REET
HA H
AIR
COLO
R
27%
14% 12% 11% 9% 7% 5% 4% 3% 3% 2% 2% 2%
Hair Care Category
Ghee & Cooking Oil
Confectionary
DALDA SUN FLOWER COOKING OIL
23%
KAUSAR BANASPATI19%
KAUSAR BANASPATI & OIL17%
SHAMA BANASPATI & OIL16%
OLIVA OLIVE POMACE OIL7%
LA ESPANOLA OLIVE OIL5%
KAUSAR CANOLA OIL4%
DALDA COOKING OIL2%
MILANO OLIVE POMACE OIL2% KHADAMS DESI GHEE
2%
SASSO OLIV OIL2% NAMAT BANASPATI
1%
PEEK FREANS NANKHATAI
34%
PEEK FREANS GLUCO BISCUITS
31%
PEEK FREANS RIO BISCUITS
29%
HILAL KAKE3%
WAFER MASTER2%
For Queries and more detail-
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off Main Sharah-e-Faisal, Karachi, Pakistan.
Phones/Faxes:
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About mediatrackMediatrack is one of the leading media monitoring companies in Pakistan and pioneer media monitoring company in Afghan. Mediatrack is working on TV, FM, Print, Outdoor and social media Ad and content monitoring. Advertisers, Advertising agencies, Media, NGO and Government are our clients.
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