PartnershipsFor A
Healthier
Oklahoma
Annual Report2004
Annual Report REV 5/2/05 2:15 PM Page 1
From the Chairman, CEO and President
Lead
NNo one person or organization can do
it alone. But when people join forces for a
healthy cause, then great things can happen.As an
employee of Blue Cross and Blue Shield
of Oklahoma and its Family of Companies for
25 years and leader of the organization for the past
8 years, I believe one of our major strengths lies in
the partnerships we foster for the health of our
members – partnerships with employers, health
care providers and communities across the state.
As a not-for-profit and the state’s largest
private health insurer, Blue Cross and Blue Shield
of Oklahoma is uniquely positioned to work with
health care providers, employers, state agencies,
elected officials and communities to improve the
health of every Oklahoman. We take our charge
seriously and are committed to improving the
health of our members while helping to get the
most value for every health care dollar.
Rising health care costs continue to be a
primary concern. A major driver of
health care costs is the number of times
our citizens access the health care system.
Unfortunately, Oklahoma is not a healthy
state. That’s why it is important we continue to
implement disease management programs and
consumer-driven health care products that focus
on preventive health, the need to continue to
improve medical outcomes and encourage
members to live a higher quality of life.Through
disease management, our nurse managers
work with members, their physicians and other
health care organizations to manage chronic
illnesses. These innovative programs encourage
members to learn to manage their own health,
minimizing potential complications and reducing
medical costs through fewer visits to emergency
rooms and hospitals.
Health awareness and prevention continue to
be the keys to improving the health of Oklahoma
and ultimately slowing health care cost increases.
Blue Cross and Blue Shield of Oklahoma
programs address the state’s major health
concerns, affecting change to a healthier lifestyle
for even some of our youngest populations. Our
Childhood Obesity Prevention program educates
Annual Report REV 5/2/05 2:15 PM Page 2
“”
I believe that one of our major strengths lies in the partnerships we foster for the health of our members – partnerships with
employers, health care providers and communities across the state.RONALD F. KING
1adership
children and their families on the benefits of a healthy diet.
Our Caring Vans entered the fifth year of providing thousands
of immunizations to Oklahoma children in economically
disadvantaged areas. Our efforts to reduce the use of tobacco
continued with a new program, the Don’t Start Smoking
Storyboard Contest, an educational campaign for young students
to show other Oklahoma kids why they should never
start smoking.
We strengthened our ties throughout the state with
initiatives such as the 2004 Champions of Health jointly
sponsored by Blue Cross and Blue Shield of Oklahoma with the
Oklahoma State Department of Health, the Oklahoma Hospital
Association, the Oklahoma Osteopathic Association, and the
Oklahoma State Medical Association. Champions from around
the state were recognized for their commitment to improve
Oklahoma’s health status.
Efforts to improve health would not be possible without
healthy financials and the dedicated efforts of our associates.
We continue to serve more members cost effectively by
controlling our administrative and claims costs while
streamlining our processes. Our Special Investigations Unit
identified $3.3 million in savings this year in claims that would
have been paid if we were not actively pursuing inappropriate or
inaccurately filed claims. This unit serves as an advocate and
intermediary in helping to solve problems and educate members,
associates and health care providers on claims filing, coding
practices and billing procedures.
Blue Cross and Blue Shield of Oklahoma and its
Family of Companies membership levels remained
stable despite the downsizing of several large Oklahoma
companies. Contingency reserves rose to $208.6 million, which
represents 2.8 months of much needed risk protection for
member claims and administrative costs. In 2004, we
processed 11.8 million claims, totaling $800 million in claims
paid. Rising membership levels and the increasing cost
of health care demand that we continue to build strong
reserves to protect members and ensure our responsiveness
to their needs.
Our efforts to build service excellence and overall
strength resulted in receiving another top rating –
Excellent – from the national Blue Cross and Blue Shield
Association.The Brand Excellence Award is given annually
to only top performing Blue Plans and this is the Family of
Companies’ sixth time to be honored.
In the pages that follow, we will introduce you to
some very special people and programs – from members,
to physicians and community partners. The people you
are about to meet are a reflection of our commitment
to excellence.
Blue Cross and Blue Shield of Oklahoma and its Family
of Companies pledge to continue to make a healthy
difference in the lives of our members. In the coming
years, we will further develop partnerships and avenues
for Oklahomans to navigate the sometimes complex
health care system and access the best possible care in the
most efficient manner.Together, we will do great things for
the health of all Oklahomans.
Ronald F. King
Chairman, Chief Executive Officer and President
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Involveme
“ ”Our eating habits have changed drastically and we are
much more active. I can keep up with my kids now.MELISSA O’NEIL
CLAIMS EXAMINER
LOST 73 POUNDS
2
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Being an active and effective health care partner has led
Blue Cross and Blue Shield of Oklahoma to look outside the
traditional role of insurance and develop innovative programs that
encourage good health.We believe that an important part of our
job today is to help our members get well, stay healthy and manage
long-term or chronic health conditions which ultimately help
manage the rising cost of health care.
The “weight” for leading a healthier life is over for
Melissa O’Neil. Melissa lost 73 pounds this past year. Her
incentive was that she was turning 36-years-old and having
trouble breathing.
“Everything just clicked and I decided I wanted to lose the extra
weight, so I enrolled in Weight Watchers and started exercising.
It really is an easy program and became a habit pretty quickly for
me – watching what I eat and exercising,” says Melissa, a claims
examiner with Blue Cross and Blue Shield of Oklahoma for the
past three years.
Members of the Family of Companies receive discounts on
Weight Watchers memberships. Blue Cross and Blue Shield
of Oklahoma employees receive their first 15-week session free
of charge. Weight Watchers also hosts meetings on site several
times a day at Blue Cross and Blue Shield of Oklahoma offices in
Tulsa and Oklahoma City.
With two children, ages 12 and 14 years old, Melissa enjoys
being more active and plans to keep up the program even though
she has met her goal. “I used to be a real couch potato before and
we ate a lot of fast food. Our eating habits have changed drastically
and we are much more active. I can keep up with my kids now.”
Obesity has become a significant threat to the public’s health,
with 129 million of the 292 million Americans overweight or
obese. Oklahoma, unfortunately, is keeping pace with the rest of
the nation. Overweight children are at much greater risk for being
obese as adults.The numbers are growing. Nationally, 15 percent
of children ages 6 to 19 were overweight in 2000 compared to a 5
percent estimate in 1970.1
Blue Cross and Blue Shield of Oklahoma and its Family
of Companies recognizes its responsibility for helping
members lose those extra pounds and incorporates
wellness and fitness incentives into many of our
programs. WalkingWorkssm is a fitness program offering
low-cost pedometers and instructional materials for
individuals and for self-funded and fully-insured
employer groups. The Oklahoma Caring Foundation’s
Childhood Obesity program strives to help families
recognize the benefits of making healthy diet choices.
Increased awareness of the benefits of exercise and a
healthy diet can assist in reducing our “super sized” state.
In its fifth year of operation, our health
promotion programs identify members as early
as possible with chronic conditions such as
diabetes, asthma, congestive heart failure and coronary
artery disease. Highly skilled nurses coach members to
follow physicians’ treatment plans, encourage members
to meet their individual goals, and assist members
with other educational needs and measurement tools
necessary to be successful.
For Robbie Foster, Oklahoma City resident and long-
time member of Blue Cross and Blue Shield of Oklahoma,
the efforts made through the disease management program
brought her out of her denial about having diabetes.
“I was told in 1990 that I had diabetes, but I didn’t believe
it at the time because I wasn’t having any really bad symptoms.
“ ”I find it so refreshing to have my insurance
company involved in prevention. That phonecall really made a difference in my life.
ROBBIE FOSTER
OKLAHOMA CITY MEMBER OF THE
DIABETES DISEASE MANAGEMENT PROGRAMment
3
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Then it got worse and I started taking medication
– in secret because I was ashamed and thought I
had caused this to happen. A little more than a
year ago Blue Cross and Blue Shield of Oklahoma
sent me some literature in the mail and later
called to suggest I attend this class on diabetes.”
It was through education that Robbie learned
there was no reason for her guilt and that she
could control any further harmful effects through
proper monitoring and care. She reports she
has better control over her diabetes today and
checks her blood sugar levels regularly with the
glucose meter provided to her by Blue Cross and
Blue Shield of Oklahoma.
“It was just a real eye-opener to me
to realize that I didn’t have diabetes
because I was a bad person and that I could
change the course of what could happen. I find it
so refreshing to have my insurance company
involved in prevention. That phone call really
made a difference in my life.”
There are 18.2 million people in the United
States who suffer from diabetes.While an estimated
13 million have been diagnosed, unfortunately, 5.2
million people (or nearly one-third) are unaware
that they have the disease.2 In Oklahoma, diabetes is
the fifth leading cause of death for adults 55 years of
age and older and the third leading cause for our
Native American and African American population.3
By working together we know we can
make a difference. Blue Cross and Blue Shield
of Oklahoma works with members’ physicians as
well as agencies such as the American Diabetes
Association, the American Lung Association and
the American Heart Association to ensure
members are provided the latest and most useful
information to manage their illnesses better.
Dr. Tobie Bresloff, endocrinologist with
Oklahoma Heart Institute in Tulsa, believes that
programs like those offered through Blue Cross
and Blue Shield of Oklahoma can make an impact
on the overwhelming effects of diabetes and other
chronic illnesses.
“I think these programs are wonderful
because they provide the information and
educational opportunities our patients
need, which as physicians we don’t have the time
to provide.A deeper understanding of the disease
can make it easier for the patient to see the
importance of taking certain steps in the process
of getting better.The more involved a patient is in
his own care, the better the outcomes are.”
More than 16,000 members of the Blue Cross
and Blue Shield of Oklahoma Family of Companies
participate in disease management programs that
educate members to take a more active role in
managing their own health and that help them
improve their quality of life.
Data collected indicate that, in addition to
having a measurable positive effect on the health
of our members, these programs have led to
declines in other costly health care expenditures
such as emergency room visits and hospital
admissions. Some $2.5 million in savings could be
traced to improvements in management of
diabetes, asthma and congestive heart failure in
2003 data analysis. The coronary artery disease
program is the newest program, having begun in
late 2003.
1 American Diabetes Association, 20042 U.S. Department of Health and Human Services, September 2003 3 Oklahoma Department of Health, State of the State’s Health 2004
“ ”The more involved a patient is in his
own care, the better the outcomes are.DR. TOBIE BRESLOFF
ENDOCRINOLOGIST
OKLAHOMA HEART INSTITUTE
4
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“ ”It’s a great way of helping both the company and
our employees to control health care expenses.LARRY WAGNER
SENIOR VICE PRESIDENT
BANK OF OKLAHOMA
Inno
Keeping health care costs down requires
an investment and commitment from
everyone – consumers, providers and insurers
alike. As employers and individuals continue to
balance their health benefits with the cost of those
benefits, Blue Cross and Blue Shield of Oklahoma
partners with employers and health care
providers to offer quality health plan options that
offer value.
A new consumer-driven Blue plan offers
employers the opportunity to raise the awareness
of health coverage costs while still providing
excellent benefits. Employees are given the health
and financial information, as well as the
responsibility to make informed decisions about
their health care. This can decrease their overall
out-of-pocket expenses.
Incentives for prevention and wellness
maximize the effectiveness of the employer and
employee contributions and expenses. Each
consumer-driven health plan is specifically
designed to fit the employer’s and employees’
health care needs, incorporating health care
reimbursement accounts, a health insurance plan
with a wide range of deductible and network
options, and online health information resources
to assist members in making the health care
decisions they face every day.
Bank of Oklahoma was one of the
first self-funded companies in the
state to offer employees this option.
According to Larry Wagner, senior
vice president and director of human
resources for BOk, the new plan
has been met with overwhelming
approval. More than 40 percent of
the 3,700 employees chose the plan
that gave them more flexibility and
responsibility for managing their
health care dollar.
“The response was excep-
tionally good and Blue Cross
and Blue Shield of Oklahoma
has been a great partner
through the whole process. I
believe there are some very attractive
components to the program that
allow our employees to make
decisions about their own health care spending.
“Blue Cross and Blue Shield of Oklahoma
provides the tools and support with online
medical information to help with those decisions.
It’s a great way of helping both the company and
our employees to control health care expenses.
It’s proven to be very cost effective and a win/win
situation for everyone.”
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The Family of Companies’ history reflects our focus on providing
affordable avenues for individuals and small companies. The
second account for our newly established health plan in 1940 was
the Tulsa Chamber of Commerce. Today almost 1,000 small
companies are covered through plans with the Oklahoma City
and Tulsa chambers.
Tracey Rider, with Consumer Credit Counseling Services in
Oklahoma City, knows how difficult it can be to find quality
health care insurance at an affordable price for employees of a
small company. Faced with high premiums that continued
to escalate, the not-for-profit agency was searching for a new
insurance plan about three years ago when they read about
a new Blue Cross and Blue Shield of Oklahoma product called
Chamber Choice.
“With Chamber Choice we were able to be covered under a
much larger umbrella that allowed us to keep our premiums at a
tolerable level. By pooling together as a group, we help everyone
by spreading the risk that helps to lower the cost.
“We are happy to be a part of Chamber Choice. It allows us to
provide the kind of benefit to employees that, as a small non-
profit, we would not otherwise be able to afford.”
The Family of Companies serves as one source for all
insurance needs offering a wide range of benefit plans for
groups and individuals including:
BlueLincs HMO, a group health maintenanceorganization plan
BlueChoice PPO®, and BluePreferred® PPO,group preferred provider organization plans
Blue Traditional®, a traditional health benefit planfor groups
BlueOptions® PPO, a reduced-premium grouphealth plan with three provider networks
HSA Blue, a high-deductible group health insuranceplan coupled with a tax-free health savings account
Health Check HSA, a high-deductible individualhealth insurance plan coupled with a tax-free healthsavings account
Health Check Select Care and Children’sMajor Medical, an individual health plan forindividuals birth through age 64
Plan 65 and Blue Plan65 Select, individualMedicare supplemental insurance for Oklahomansage 65 and older
Health Reimbursement Accounts (HRAs),employer-funded plans for employer groups
Dental – Individual and group plans with newlyexpanded coverage for restorative services
Life, Disability, Critical Illness, OccupationalAccident – through Member Service Life InsuranceCompany, a wholly owned subsidiary of Blue Crossand Blue Shield of Oklahoma
Auto, Home, Property and Other PersonalInsurance – through GHS Property and CasualtyInsurance, a wholly owned subsidiary of Blue Crossand Blue Shield of Oklahoma
BlueWorks – a certified workplace medical plan forcost-effective workers’ compensation programs
“ ”With Chamber Choice we were able to be covered under a much larger
umbrella that allowed us to keep our premiums at a tolerable level.TRACEY RIDER
OKLAHOMA CITY
CONSUMER CREDIT COUNSELING SERVICES
novation 7
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Com“ ”Poor health habits have economic costs,
human costs and business repercussions.2005 STATE OF THE STATE’S HEALTH REPORT
OKLAHOMA STATE BOARD OF HEALTH
D-F+
In an annual report card onOklahoma’s health, the statefailed to make the grade:
8
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The Family of Companies’ efforts to increase awareness
of health issues grew in 2004 as new community
initiatives were developed throughout the state. Blue Cross and
Blue Shield of Oklahoma addresses the educational and human
enrichment needs of Oklahoma communities – particularly those
of our youth, the indigent and the uninsured.
An understanding of the cause of rising costs and the role
consumers play is essential in controlling rising health care
costs. Rodd Wellington, a high school government teacher
from Vanoss Public Schools, understands the role consumers have
in improving Oklahoma’s health. He put it to the “test” recently
at the area rural community school of 500 students located near
Ada, Oklahoma.
“We read that Oklahoma
had received so many ‘Fs’
on the state’s health report
card this year and decided
we wanted to do some-
thing to change it. My
high school civics classes were
challenged to come up with
research and programming to
present to the younger grades
about smoking,” Wellington
explained.
Students contacted Blue Cross
and Blue Shield of Oklahoma about the Don’t Start program
and requested that “Blaze,” the program’s mascot, attend and be a
part of their presentations to the elementary students. The
program is co-sponsored by the American Lung Association,
Cox Communications and the Oklahoma State Department
of Education.
“I think the high school students who did the research and
made the presentations got as much out of the assignments as the
kids who attended.We had one young man say he quit smoking
after researching the statistics and seeing the effects of smoking.
Blaze was a big hit with the younger children.”
Involvement within Oklahoma communities moves our
educational efforts into action. More than one in four
Oklahoma children under the age of two are not fully
immunized against catastrophic diseases and The Oklahoma
Caring Van Program seeks to impact and change those statistics.
Working with a licensed nurse from the Health Department,
the program administers free immunizations to children in
licensed child care centers and homes, schools and public
locations throughout the state.
The Mobile Health Screening Unit, a joint project of
Blue Cross and Blue Shield of Oklahoma and the 246
Oklahoma Lions Clubs, has performed health screenings for
more than 42,000 Oklahomans since the project began
five years ago.
Blue Cross and Blue Shield of Oklahoma continued to
strengthen its ties with local communities with the 2004
Champions of Health awards. Champions from across the
state were recognized for their efforts to improve
Oklahoma’s health. Dr. Gordon H. Deckert from
Oklahoma City was recognized as the Champion of
Health for his sustained leadership on state public health
issues. Others were cited for their achievements in
categories ranging from professional health to rural health
to media health Champions. Ten champions were
recognized at the inaugural event.
Blue Cross and Blue Shield of Oklahoma also works to
strengthen Oklahoma’s communities through involvement
with United Way. Together, associates contributed more
than $500,000 to United Way agencies in northeastern and
central Oklahoma.mmunity
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Exce‘85 ‘86 ‘87 ‘88 ‘89 ‘90 ‘91 ‘92 ‘93 ‘94 ‘95 ‘96 ‘97 ‘98 ‘99 ‘00 ‘01 ‘02 ‘03 ‘04
700
600
500
400
300
200
100
0
Mill
ions
of D
olla
rs
Mem
bers in Thousands
$220$200$180$160$140$120$100
$80$60$40$20
$0
Audited Consolidated Balance Sheet (as of December 31, 2004)
2004 2003 AssetsCash and Investments ..........................................................$298,338,275 ......$243,895,911 Premiums and Other Receivables ............................................223,759,330 ........220,813,545 Property and Equipment..........................................................34,093,834..........33,369,989 Pre-payments and Other Assets..................................................42,585,697..........47,618,363 Total Assets ........................................................................598,777,136 ........545,697,808
Liabilities and Net WorthReserve for Unpaid Claims Liability ........................................$145,401,709 ......$149,648,296 Unearned Premiums ............................................................172,993,928 ........156,975,054 Accounts Payable and Other Liabilities ........................................77,312,161..........86,460,036 Total Liabilities ....................................................................395,707,798 ........393,083,386 Reserve for Protection of Members ..........................................208,558,403 ........156,010,573 Accumulated Other Comprehensive Income (Loss) ........................(5,489,065) ..........(3,396,151)Total Liabilities and Net Worth ................................................598,777,136 ........545,697,808
Financials
Comparison of Financial Highlights – Consolidated2004 2003
Premium income........................................................$1,067,153,607....$1,063,872,682 Benefit costs........................................................................853,587,582 ........865,421,352 Gain (loss) to reserves for the protection of member benefits ............52,547,830..........33,601,700 Contingency reserves ........................................................208,558,403 ........156,010,573
Contingency Reserves and Membership
10
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cellence
Blue Cross and Blue Shield of Oklahoma received its sixth
Brand Excellence Award from the national Blue Cross and
Blue Shield Association. The award is given annually to
select Blue Plans for brand awareness, purchase interest
and member experience.
Pictured above (from left): Amanda Weatherford, Customer ServiceRepresentative, member advocacy; Lisa Wassom, Manager, Custom Group Services, customer service; Ron King, Chairman, CEO and President;Christi Switzer, Claims Examiner, Oklahoma accounts; Bruce Casavan,Claims Examiner, Oklahoma accounts; and Pam Miller, Supervisor,BlueLincs claims.
11
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John C. Coffey, FACHE, President Emeritus, OklahomaHospital Association, Oklahoma CityRobert A. Funk, Chairman, CEO and Founder, ExpressServices, Inc., Oklahoma CityJeanette L. Gamba, President and CEO, Jordan Associates,Oklahoma CityDianne B. Gasbarra, M.D., Pulmonologist; Staff Member,Mercy Hospital and Deaconess Hospital, Oklahoma CityMichael P. Johnson, Senior Vice President of StrategicServices and Administration,Williams,TulsaLaura A. Kenny, CEO and President, Ryzome Consulting,Inc.,TulsaRonald F. King, Chairman, CEO and President, Blue Crossand Blue Shield of OklahomaDavid L. Kyle, Chairman, President and CEO, ONEOK,Inc.,TulsaMarc S. Milsten, M.D., Urologist, Urologic Specialists ofOklahoma; Staff Member, Hillcrest Medical Center,SouthCrest Hospital, St. John Medical Center and SaintFrancis Hospital,TulsaJoseph H. Neely, Senior Vice President, Saint Francis Hospital atBroken Arrow/Regional Outreach, Broken ArrowRussell M. Perry, Owner, Perry Publishing & BroadcastingCompany, Oklahoma CityJohn W. Phillips, M.D., Private Practice; General Surgeon,St. John Medical Center; Clinical Professor or Surgery,University of Oklahoma,TulsaDavid E. Rainbolt, CEO, BancFirst Corporation,Oklahoma City
James P. Riemer, D.O., Family Practice Physician, Doctor’sMedical Center; Chief of Staff, Pawnee Municipal HospitalGary L.Trennepohl, Ph.D., President Oklahoma StateUniversity – Tulsa
Advisory Board MemberGerald E. Gustafson, M.D., FACS, Retired General Surgeon,Tulsa
Corporate LeadershipRonald F. King, Chairman, CEO and PresidentJerry L. Hudson, Executive Vice President,Internal OperationsC.Wyndham Kidd, Jr., Executive Vice President, InternalOperations and Chief Financial OfficerMichael A. Rhoads, Executive Vice President, Subsidiariesand External Operations
Group Vice PresidentsLyndle Ellis, BlueLincs HMO and Member Service LifeInsurance CompanyMark R. Graham,Administrative ServicesJacqueline Haglund, General Counsel and CorporateCompliance OfficerNequita K. Hanna, Benefits AdministrationRodney L. Huey, M.D., Corporate Medical DirectorBert Marshall, GHS Property and Casualty InsuranceCompany, Public AffairsLisa Putt, MarketingJerry D. Scherer, Chief Information Officer
John C. Coffey Robert A. Funk Jeanette L.Gamba
Dianne B.Gasbarra, M.D.
Michael P.Johnson
Laura A. Kenny Ronald F. King David L. Kyle Marc S. Milsten,M.D.
Joseph H. Neely
Russell M. Perry John W. Phillips,M.D.
David E.Rainbolt
James P. Riemer,D.O.
.Gary L.Trennepohl,Ph.D
Board of Directors
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AAs the great Depression and the Dust Bowl came to a close in 1939, a group of Oklahoma physicians and community leaders
began to investigate prepaid hospital coverage, a unique service at the time. On March 15, 1940 the Group Hospital Services
of Oklahoma opened its doors in Tulsa.TheTulsa World called the new health plan for Oklahomans “an experiment of the greatest
meaning and importance.”Within the first year of operation there were 15,000 members and the Plan was growing at a rate
of about 1,000 members a month.
Today, as the state’s oldest and largest private health insurer, Blue Cross and Blue Shield of Oklahoma and its Family
of Companies provide benefit plans for 835,240 policyholders.
With offices in Tulsa and Oklahoma City, Blue Cross and Blue Shield of Oklahoma is an independent, not-for-profit
corporation doing business under a mutual corporation, Group Health Service of Oklahoma, Inc.The organization is managed
by a board of directors comprised of Oklahoma business leaders and health care providers, and employs 1,250 associates.
Blue Cross and Blue Shield of Oklahoma is a member of the Blue Cross and Blue Shield Association, a trade national
organization made up of 40 independent plans committed to providing affordable health insurance. The association
administers the licensing program for the use of the Blue Cross and Blue Shield symbols and administers certain national
standards and regulations.
GHS Holding Company, Inc. is a wholly owned enterprise of Blue Cross and Blue Shield of Oklahoma. It is the parent
company of the Plan’s subsidiaries:
Member Service Life Insurance Company BlueLincs HMO
GHS Property and Casualty Insurance Company GHS General Insurance Agency
The Oklahoma Caring Foundation, Inc.
Our MissionThe mission of the Family of Companies is to provide competitive health plans,insurance productsand financial services, which deliver value, access to quality health care, and service excellence.
We will create customer satisfaction in all phases of our operation.
Our health plans will be built on long-term, mutually beneficial provider networks andreimbursement systems.
We will operate in a fiscally responsible manner by assuring the financial strength necessary tomeet contingencies as well as new business requirements.
Core ValuesLeadership – We exercise creativity and ingenuity in serving our members, providers, and community.
Integrity – We maintain the highest ethical standards.
Commitment – Our associates are our most valuable resource and our members are our greatest asset.
Respect – We respect and recognize the dignity of our associates and our members.
Accountability – Our decisions are based on sound business concepts.
About Blue Cross and Blue Shield of Oklahoma Family of Companies
Annual Report REV 5/2/05 2:16 PM Page 15
www.bcbsok.com
® Registered Marks Blue Cross and Blue Shield Association © 2005, Blue Cross and Blue Shield of OklahomaA Member of the Blue Cross and Blue Shield Association, an Association of Independent Blue Cross and Blue Shield Plans.
10.495 (4/05)
1215 S. Boulder, P.O. Box 3283, Tulsa, OK 74102-3283 • (918) 560-35003401 N.W. 63rd, P.O. Box 60545, Oklahoma City, OK 73146-0545 • (405) 841-9525
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