RAB Radio Training AcademyRAB Radio Training AcademyFor technical assistance call RAB Member Response at 1-800-232-3131
For audio, dial into the conference center:1-800-244-2500 toll-free anywhere in the USA(1-212-786-7191 outside the USA, tolls apply)PIN code: 550122#
Toggle between FULL SCREEN and window by touching F5
MUTE and UNMUTE your phone line by touching *1
Audio may be recorded… for “training purposes.”
Pricing YourInteractive Advertising
Run it up the flag pole and see if anybody salutes!
John PotterVP/Director Radio Training [email protected]
RAB Radio Training Academy
1. Available local online revenue
2. Who is getting it3. The difference between
National and Local sales4. The pricing models5. Recommendations on how
to price your Interactive advertising
6. Variables based on ad product
Here’s What We’ll Cover
Pricing Interactive
RAB Radio Training Academy
• Word ads• Preferred placement• Bid pricing• Google’s AdSense
and Audio Ads
Search
Pricing Interactive
RAB Radio Training Academy
Bid Pricing
• Google, Yahoo, others• Search and display• Advertiser submits bid on
CPM, CPC, CPA… • Highest bid ad runs or
word ad is displayed
Pricing Interactive
RAB Radio Training Academy
Example
• Newspaper is selling at $20 CPM
• You have 100,000 page views per month
• You sell a display ad (banner ad) that will display on every other page
• That’s 50,000 impressions per month
• $20 X 50 = $1,000 per month
Pricing Interactive
RAB Radio Training Academy
Questions?
RAB Radio Training Academy
Tuesday, 3/25 Co-op Funding 101 (including Internet co-op)
Thursday, 3/27 Written Proposals That Close!
Tuesday, 4/1 Classified Intelligence – Positioning Radio For Classified Revenues
UPCOMING RAB WEBINARS
RAB Radio Training AcademyRAB Radio Training Academy
Pricing YourInteractive Advertising
Run it up the flag pole and see if anybody salutes!
Consumer Marketing
John PotterVP/Director Radio Training [email protected]