How to maximize
Business Results and
Customer Experience
24.3.2015
Future Essentials for great Customer Experience
designing the correct incentive for the correctly identified consumer, offered
in an enticing environment
= HIGHLY PERSONALIZED COMMUNICATION
delivery: a company's ability to focus the entire team across various
functions to deliver the proposed experience
= EXCELENT PRODUCTS AND SERVICES
development ultimately determines a company's success, with an
emphasis on developing consistency in execution
= CONTINUOUS OPTIMIZATION ACROSS CHANNELS
It is so trendy
94% of marketers and 90% of agencies agree
that personalization of the web experience is
critical to current and future success.
http://www.monetate.com/blog/the-tipping-point-for-personalized-website-experiences/
It is hard to start
72% agree they ‘understand importance of
personalization, but don’t know how to do it‘.
Segmentation?
It is hard to start
72% agree they ‘understand importance of
personalization, but don’t know how to do it‘.
Predictive analytics?
It is hard to start
72% agree they ‘understand importance of
personalization, but don’t know how to do it‘.
Automation?
It is hard to start
72% agree they ‘understand importance of
personalization, but don’t know how to do it‘.
Data integration?
Where you want to be in 5 years?
Example: MARKETING OPTIMIZATION MATRIX
Tool for measuring effectiveness of
marketing campaigns and provides
direction for improvement
Example: What to apply?
Example: Single customer view
Contact
Michal Popelář
Managing Director
Actum+
City Green Court / Hvězdova 1734/2c
14000 Praha 4
Czech Republic
+420 777 177 580 / [email protected]
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