Cool Tools:Technology In The
ClassroomPresented by:
Scott Naill & Tony TrappUpper Valley Career Center HVAC/R Program
Piqua, Ohio
Upper Valley CC HVAC/R Technologies• The Upper Valley Career Center is located in
Piqua, Ohio 20 minute north of Dayton Ohio.
• Fall of 2005 Upper Valley Career Center dedicated a 40,000 sq. ft. Science Technology expansion on the main campus and it included a newly built 3,500 sq. ft. HVAC/R lab and training center.
• Average number of students the last 5 years 32 per year (Juniors And Seniors).
Upper Valley CC HVAC/R Technologies
Level I Students
Generation Y
Dialogue vs. Monologue…..
What methods do you use to promote your program?
School Issued Laptops
• One to One Laptop Program– Students are issued laptop– Matching Grant Funds
Social Media Marketing – The Cost• There is no monetary cost at all to set your company up
on Facebook, YouTube, Twitter, etc.• Social Media are labor intensive!
Facebook exampleo Setting up the account – 15 minuteso Creating a plain page – 10 minuteso Customizing your page – 1 week (If you have prior
experience
• Providing content – Never ending. These media have an insatiable appetite for content. The content is what attracts the customer
Social Media Marketing – The Reason• Recognize that social media are
dialogues – people will not always say what you want to hear
• Don’t ignore the inevitable – your students are now, or will be on social media.
• “Beware of what you post!”
• What is it?– Blogs– Twitter– Facebook– YouTube– Marketing/Branding
We don’t need no stinkin’ social marketing…..or do we?
Let’s take a look, shall we?• Facebook
www.facebook.com/coolschoolhotcareer• YouTube
www.youtube.com/uppervalleyhvacr• Twitter
www.twitter.com/uppervalleyhvacLinkedIn
www.linkedin.com/ Schoology
www.schoology.com Google Voice
937-381-388*
Facebook-Yearly Report
YouTube
Linkedin (HVAC Educators)
1208 members
Website/Landing Page
Website-Analytics
Schoology• What is it?
– Sorta like Facebook, but COOLER and not blocked on school computers
– Easy to navigate– Simple and Engaging–Digital Classroom–Lesson Plans in one place
www.schoology.com/lms.php
Google Voice
• What is it?– Allows communication to
students– Computer generated phone
number issued 937-381-999*
Enrollment/Retention Timeline
J A J MFS O N D A M J
SpudDay
Home School Visits
ECD & Open House
Thank You
Letters
X Mas Cards
SelectAmbass. Employe
r Letters
Reminder to Sign Up Letters
PhoneCalls
Dinner
Congrats Mailing
Employer Letters
Care PackageMailer
Applications
Encourage Facebook &
Website-Followings
2nd Look Day
Movie Promo
School Year
Enrollment Numbers for 2005-2014
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
2010-2011
2011-2012
2012-2013
2013-2014
0
5
10
15
20
25
30
35
40
29
38
29 3033 33 33
36 37Number of students
enrolled in the program
School Year
Cool Tools: Recruitment & Retention-Q & AQuestions
&Educated Guesses,
Semi-logical Deductions,and Wildly Unfounded
Speculations uppervalleyhvacr.com
Contact InfoScott Naill
Tony Trapp [email protected] uppervalleyhvacr.com coolschoolhotcareer.com