Hello WordCamp16th October 2016
Robert van Eekhout@robertvane / @vanonsnl
#vanons
A successful WooCommerce Site
@robertvane / @vanonsnl / #vanons
Ordering a pushchair
@robertvane / @vanonsnl / #vanons
• Speed is important
• Correct and clear error handling
• Show the order at each step in the process
• Ease up the process as much as you can (e.g. zip code/address check, shortcuts for ordering)
@robertvane / @vanonsnl / #vanons
Personalise the pushchair
@robertvane / @vanonsnl / #vanons
• Customers like to customise
• Keep the steps easy and clear
• Show the result as clear as possible
• Custom built, created own caching method, but there are some plugins to start with it
@robertvane / @vanonsnl / #vanons
Personalise the bar
@robertvane / @vanonsnl / #vanons
• Other customers’ opinions matter (more then expert opinions)
• Keep the product visible at all times
@robertvane / @vanonsnl / #vanons
Multilingual
@robertvane / @vanonsnl / #vanons
• Each language has its own WP install
• One codebase but back-end is built in such a way that each site can be easily managed
• Use deploy scripts or sites for easy deployment (deploybot.com)
• Disadvantage: the content needs to be inserted several times (but you have to do this as well with WPML)
@robertvane / @vanonsnl / #vanons
Social
@robertvane / @vanonsnl / #vanons
• 2 important channels on the website (Instagram & plain e-mail)
• Also on the website: links to Facebook, Instagram, Twitter, YouTube, Pinterest)
• Social channels managed actively by Joolz
• Interesting thing: no hardcore integrations of social platforms, just links (people find Joolz on Facebook by themselves, we think this is a trend)
@robertvane / @vanonsnl / #vanons
Store Locator (super store finder)
@robertvane / @vanonsnl / #vanons
• One back-end (quite handy when you have a lot of stores and multiple sites)
• We had to change a lot in the Super Store Finder codebase
• No store finder software will suit your needs 100%
@robertvane / @vanonsnl / #vanons
Zendesk Integration
@robertvane / @vanonsnl / #vanons
• Zendesk is very suitable for webshops that sell complex products or products that have a complex (after)sales process
• Very easy to integrate in WordPress
@robertvane / @vanonsnl / #vanons
General Ideas for your Webshop
• Make sure you have a unique product (e.g. kids cream versus a wine shop)
@robertvane / @vanonsnl / #vanons
General Ideas for your Webshop
• Make sure you have a unique product (e.g. kids cream versus a wine shop)
• Add value by using a unique financial model
@robertvane / @vanonsnl / #vanons
General Ideas for your Webshop
• Make sure you have a unique product (e.g. kids cream versus a wine shop)
• Add value by using a unique financial model
• Check how others do it :)
@robertvane / @vanonsnl / #vanons
Thanks!
get the presentation at robertvaneekhout.nl/wcnl
@robertvane / @vanonsnl / #vanons