SOCIAL MEDIA FOR SALESMARYROSE LYONS | BRIGHTSPARK
Unislim | May 2012
What Is Social Media?
• According to Wikipedia
What Is Social Media?
• According to Wikipedia
Or a fancy way of describing all the millions of conversations going on 24/7
Characteristics of Social Media
• Participation Social media encourages contributions and feedback from everyone who is interested. It blurs the line between media and audience.
Characteristics of Social Media
• Participation Social media encourages contributions and feedback from everyone who is interested. It blurs the line between media and audience.
Think comments on blogs. Ratings & reviews. Forums.
Characteristics of Social Media
• Two-Way Conversation Not broadcast. Many-to-many. Not one-to-many
Characteristics of Social Media
• Two-Way Conversation Not broadcast. Many-to-many. Not one-to-many
The Irish are pretty good at this!
Characteristics of Social Media
• CommunityFacilitates quick formation of communities. Based around common interests, eg. cooking, travel, gadgets, photography, politics, knitting, even a favourite TV show.
Characteristics of Social Media
• CommunityFacilitates quick formation of communities. Based around common interests, eg. cooking, travel, gadgets, photography, politics, knitting, even a favourite TV show.
If YOU are secretly into knitting, check out www.dailyknitter.com or for craft, www.etsy.com
Characteristics of Social Media
• ConnectedWe now connect with more people in our personal life through social networks than we do through other means (telephone, email, face to face).
Characteristics of Social Media
• ConnectedWe now connect with more people in our personal life through social networks than we do through other means (telephone, email, face to face).
On average we stay in touch with 52 people through these means (Source: Universal McCann)
Types of Social Media
1. Blogs - yours is rather good
Types of Social Media
2. Social Networking Sites
Types of Social Media
• But the world’s most famous one is…
Types of Social Media
3. Microblogs
Types of Social Media
• But watch out for …
Types of Social Media
• According to their respective blogs
Types of Social Media
• And the new wunderkind…
Types of Social Media
4. Content Communities
Types of Social Media
5. Forums
Boards.ie has 3.2 million unique visitors every month
Types of Social Media
6. Wikis
Types of Social Media
7. Podcasts
3 Steps To Social Media Success
1. Listen
3 Steps To Social Media Success
1. Listen2. Engage
3 Steps To Social Media Success
1. Listen2. Engage3. Plan
Step 1: Listen
• Advanced Twitter Search
Is Nancy Here?
Step 1: Listen
• Advanced Twitter Search• Boardreader
http://boardreader.com/
Step 1: Listen
• Advanced Twitter Search• Boardreader• Ice Rocket
http://www.icerocket.com
Step 1: Listen
• Advanced Twitter Search• Boardreader• Ice Rocket• Google Alerts
http://www.google.com/alerts
Step 2: Engage
Step 2: Engage
Step 2: Engage
Step 2: Engage
Step 2: Engage
• Know your audience. – Who are they? What is going on in their lives?
• Speak to them in their own language. – Get the tone right.
Step 2: Engage
Step 2: Engage
When you’re doing the broadcasting…• Keep it short– 140 chars / 20 words
• Ask questions
Step 2: Engage
• Be human• Helpful• Fun
Your Twitter Page
Step 3: Plan It
• Create a content plan … and stick to it
Step 3: Plan It
• Create a content plan … and stick to it• Use your channels to amplify your message
Step 3: Plan It
• Create a content plan … and stick to it• Use your channels to amplify your message• Measure …
Step 3: Plan It
• Create a content plan … and stick to it• Use your channels to amplify your message• Measure …
You are already pretty good at that!
How Much Time?
How Much Time?
• Hugely visual, emphasises pictures over text• It’s about wish lists. Aspirations• Removes barrier to content contribution
because you just have to show taste, not opinion
• Demographic is women, 25-44
And
#2 referrer to cookinglight.com
#4 referrer to myrecipe.com
Lionsgate Be Fit Channel
What Are People Saying About You?
Social Media IS Important
Can You Afford Not To?
All internet users will become active internet users, just as consumers made the transition from occasional to regular TV watching in the 1950’s and 1960’s.
Advice For All Businesses
“Resistance to social media is futile. Millions of people are creating content for the social Web. Your competitors are already there. Your customers have been there for a long time. If your business isn't putting itself out there, it ought to be …”
BusinessWeek, Feb 2009