Presentation to
Los Angeles Community College District
March 10, 2009
Experience with LACCD
Sustainability Today
Media Fracture System
FILTER OPPORTUNITIES
FILTER OPPORTUNITIES
RICH PITCH CALENDARRICH PITCH CALENDAR
Local Print & Broadcast
National Weeklies and Business Press
Niche Green Outlets
Specialty Cable Programming
Academic & Construction Trade
From Copenhagen to Los Angeles
• Dominating 2009 media cycle
• Ideal leadership moment for LACCD
• Positioning for Annual Conference (e.g., “Local Solutions For Copenhagen”)
• Education, Outreach, and Social Networking Opportunities
• 20MM – 25MM media impressions secured
• Inclusion in 15-20 high-value media placements
• Coverage in 5-7 leading multi-cultural outlets
• 25-30 positive online posts
• 8-10 outlets participate in “Copenhagen” events
What Gets Measured Gets Done
Global Solutions Require Local Actions
Enhancing Local Relationships
Digital Outreach
Results• More than double your database
• LACCDBuildsGreen.org is a rich online community
• 50% increase in website traffic
• 75% of comments are positive/neutral
• 250 stakeholders join LACCD’s social network
` Strategy 1: Create communications platform to position LACCD as national leader in green campus construction and workforce development
Strategy 2: Establish sustainable stakeholder involvement program using interactive, online-based communications among LACCD’s diverse communities
Strategy 3: Maximize use of LACCD resources by equipping its team to deliver increasing levels of communications deliverables
Position as Green Leader
Publications & Articles
Assist with Bond Activities
Internal Communications
Crisis Communications
Provide Bond Counsel
Web Site Support Bond Meetings Secondary Media Leadership Team Support
““Strong-Start”Strong-Start”30-Day Communications Plan30-Day Communications Plan
““Strong-Start”Strong-Start”30-Day Communications Plan30-Day Communications Plan
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