“It’s about taking something you see everyday, flipping it on its head and doing something different with it.”
- HEATHER DANIEL
THE SMARTER CART
CHAOTIC MOON IS WORKING TO PULL GROCERY SHOPPING INTO THE 21ST CENTURY BY CREATING A MIND READING SHOPPING CART
LET’S GET CRITICAL
Chaotic Moon’s cart is awesome and has potential to revolutionize grocery shopping, but it requires expensive equipment that’s impractical for small businesses and some consumers would not feel
comfortable using it.
MAKING IT MORE PRACTICAL
All-in-one standalone app, consumers add shopping lists, dietary restrictions and spending budget.
Shopping carts could include phone charger and holder.
Stores submit their own maps to app, any small business can do it.
MAKING IT MORE PRACTICAL
TARGET AUDIENCE
MOMMY ON A MISSION
AGE 35 - 55
MOUTHS TO FEED
COMFORTABLE WITH TECHNOLOGY
WANTS TO OPTIMIZE TIME AND BUDGET
TIRED OF TOP RAMEN
AGE 20-30
NOT THE BRIGHTEST GROCERY SHOPPER
RAISED ON TECHNOLOGY
WANTS AFFORDABLE DELECTABLES
TECH SAVVY SUZIE HOMEMAKER
MILLENNIAL ON A BUDGET