PRESENTATION ELEVATION
Michael Weiss @mikepweiss
Who is this guy? AND WHAT IS
HE DOING HERE?
Still Chasing THE ROCK AND ROLL
DREAM
Now you know MICHAEL
WEISS
My Goal For
TODAY
EDUCATE INSPIRE ENGAGE
3
The human brain not only looks for the
UNEXPECTED but actually craves it
Gregory Berns
We do not pay attention to
BORING THINGS
Do something different
EVERY 10 MINUTES
FIRST THINGS FIRST Most people are not good LISTENERS
There is more
LISTENING
in the room than
TALKING
FILTERS: Beliefs Values Attitudes Personality Culture Prejudices
Interests Expectations Assumptions Memories Images past and future Past experience
External DISTRACTIONS
Ironic Process Theory THE MORE WE TRY TO SUPPRESS THOUGHTS
THE MORE THEY SURFACE
Non-Verbal COMMUNICATION
RULE #1: This is not about you.
It’s about the AUDIENCE.
You are not the HERO
You are YODA
The audience is
LUKE SKYWALKER
You are here to
SERVE
But we’re AGENCY PEOPLE
RULE #2: We are in the business of PERSUASION
Aristotle said that one of the most important parts of a speech is to PRODUCE
PERSUASION
Communication is the
TRANSFER OF EMOTION
Seth Godin
Who’s thinking about the PINK
ELEPHANT?
What is your STYLE?
RULE #3
It is critical that you IDENTIFY &
ACCEPT your style.
Until you do, you will
not be able to FOCUS
on what you want to say.
Get OUT of your
HEAD
“Wanting to be SOMEONE
else is a waste of the person YOU ARE”
- Marilyn Monroe
“Once we believe in OURSELVES,
we can risk curiosity, wonder, spontaneous delight, or any other
experience that reveals the HUMAN SPIRIT.” - ee cummings
If you are not NERVOUS you are not HUMAN
“You’re never really COMFORTABLE.
Even though you may think you are…you
really aren’t.”
What about your
CADENCE?
Are you a
FAST talker?
Or do you TAKE YOUR TIME?
The power of the PAUSE
Punctuation is to readers as pausing is to your
LISTENERS - Keith Bailey
“The right word may be effective, but no word was ever as effective as a rightly timed
PAUSE” - Mark Twain
3SHOWS
CONFIDENCE
SLOWS YOU DOWN
GIVES YOU
TIME TO THINK
Anyone still thinking about the PINK
ELEPHANT?
How do you use your HANDS?
Are you aware of your FACE?
How do you use your
BODY?
At the 1988 DNC Clinton was
BOO’ED off the stage
Clinton uses his HANDS
better than anyone
Repetition REPETITION
Repetition
It was hard not to feel his PASSION
STORYTELLING
STORYTELLING
Campfires have been replaced with
PROJECTOR BULBS
Nancy Duarte
You don’t have to tell the
ENTIRE STORY
We fear that we are not worthy.
And that DISCONNECTS
US - Brene Brown
We have to be willing to be VULNERABLE*
*Do something where there are no guarantees
We need to stop
CONTROLLING &
PREDICTING
EMOTIONS are
CONTAGIOUS
RULE #4 If you don’t believe it
NEITHER WILL THEY