Download pdf - Presentation chanel

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Page 1: Presentation chanel
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Chanel is a French fashion house founded in 1909 by Gabrielle “Coco” Chanel, well established in haute couture, specializing in luxury goods. Chanel is most famous for the “little black dress”. Today Karl Lagerfeld is the head designer at Chanel.

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German designer Paul Renner created Futura between 1924 and 1926 and released in 1927 and influenced by the Bauhaus philosophy. Futura is a geometric sans-serif. Today this typeface is extremely popular for count-less corporate logos, commercial products and films.It is a good fit for Chanel because the lines and curves matches the Chanel logo.

FUTURA

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Icon: Woman, flower, sunglasses, typeface.Index: Chanel.Symbol: Chanel, Claudia Schiffer.Name: Chanel.Meaning: It’s an good ad. There is focus on the sunglasses, which makes the potency strong. The ad is active because the model is wearing the sunglasses and the logo is on the ad.Veins: 1. Background, 2. Woman, 3. Blouse, 4. Jacket, 5. Sunglasses, 6. Flower, 7. Logo. Taxonomy: Volume.

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Icon: Hat, clutch, woman, typeface.Index: Chanel.Symbol: Chanel, Claudia Schiffer.Name: Chanel.Meaning: The ad is good visually. If the meaning is to show a variation of products, is good, but if the meaning is to have focus on a single product, it is bad, which makes the potency both strong and weak. The ad is active because the model is wearing the products and the logo is on the ad.Veins: 1. Wall, 2. Clutch, 3. Woman, 4. Pants, 5. Jacket, 6. Hat, 7. Brand logo. Taxonomy: Lenght.

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Icon: Woman, man, necklace, earrings, clothes, typeface.Index: Chanel.Symbol: Chanel.Name: Chanel.Meaning: It is a good ad visually. There is focus on the clothes and no interfering elements, which makes it strong. It is active because the models are wearing the clothes and it has the logo.Veins: 1. Background, 2. Woman, 3. Dress, 4. Jewelry, 5. Man, 6. Shirt, 7. Jacket, 8. Logo. Taxonomy: Lenght.

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Icon: Man, skyline, perfume, typeface.Index: Slogan, Bleu de Chanel.Symbol: Chanel.Name: Chanel.Meaning: The ad is good. The product is big, which makes it strong. Its active because it has the product and the logo brand.Veins: 1. Skyline, 2. Man, 3. Shirt, 4. Jacket, 5. Perfume bottle, 6. Slogan, 7. Logo.Taxonomy: Volume.

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Icon: Face, mouth, necklace, pearl, typeface.Index: Chanel.Symbol: Chanel.Name: Chanel.Meaning: The ad is good visually. It can be hard to see if it’s an ad for the lipstick or the necklace, which makes the potency weak. It is an active ad because the model is wearing the lipstick and interacting with the necklace and it has the logo.Veins: 1. Background, 2. Face, 3. Lipstick, 4. Necklace, 5. Logo.Taxonomy: Volume.

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Icon: Woman, bed, door, floor, dress, cardigan, typeface.Index: Website.Symbol: Chanel.Name: Chanel.Meaning: It is a good ad. The products are easy to see, which also makes the potency strong. Its active because the model is wearing the clothes and the logo is very visible.Veins: 1.Wall, 2. Bed, 3. Woman, 4. Dress, 5. Cardigan, 6. Logo.Taxonomy: Width.

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Icon: Woman, door, dress, hat, typeface.Index: Chanel.Symbol: Chanel, Claudia Schiffer.Name: Chanel.Meaning: It is good visually. You can see the dress very clearly, which makes the potency strong. It is active because she is wearing the dress and it has the logo.Veins: 1. Wall, 2. Door, 3. Woman, 4. Dress, 5. Hat, 6. Logo.Taxonomy: Lenght.

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Icon: Woman, bag, jacket, jewelry, shoes, typeface.Index: Chanel.Symbol: Chanel.Name: Chanel.Meaning: it is a good ad. There is focus on the clothes, which also makes it strong. It is active because the model is wearing the clothes and it has the logo.Veins: 1. Sky, 2. Wall, 3. Woman, 4. Shorts, 5. Jacket, 6. bracelet, 7. Shoes, 8. Bag, 9. Logo.Taxonomy: Length.

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Icon: Bag, woman, typeface.Index: Chanel.Symbol: Chanel.Name: Chanel.Meaning: It is a good ad. There is focus on the bag, which makes it strong. It is active because the model is holding the bag and it has the product and the logo brand.Veins: 1. Background, 2. Woman, 3. Top, 4. Bag, 5. Logo.Taxonomy: Lenght.

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Icon: Woman, perfume bottle, shirt, pants, necklace, belts, typeface.Index: Contact info.Symbol: Coco Mademoiselle, Keira Knightley.Name: Chanel.Meaning: The ad is good visually. The product is big and stands out on the black background, which makes it strong. It’s active because it has the product and the logo brand.Veins: 1. Background, 2. Woman, 3. Shirt, 4. Pants, 5. Belts, 6. Necklace, 7. Perfume bottle, 8. Text, 9. Logo.Taxonomy: Volume.

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1. Chanel, 2. Gucci, 3. Tod’s, 4. Longines, 5. Burberry, 6. Burton, 7. Evian LB, 8. Evian IT, 9. Nespresso, 10. Adidas Original, 11. Adidas Football, 12. Billabong, 13. Pantene.

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1. Chanel, 2. Dior, 3. Versace, 4. Yves Saint Laurent, 5. Dolce Gabbana, 6. Burberry.