Presentation by:

Jenna Akasaki, Jason Lees, Genesis Leong, Krista Ongman

and Ryan Yamamoto

Overview

• Strengths and Opportunities• Key Values• Key Gaps• Key Themes• Recommendations

Strengths

• Strengths– Open Internal Communication– Competitive Nature– Global Affiliations

Opportunities

• Opportunities for Growth– Integrate Hawaii Culture– More Office Space– Improvement in Customer Service

Key Values

• Strong Work Ethic

• Formality

• Emphasis on Individual Achievement

Key Gaps

• Face-to-face Client Interaction

• Fun Work Environment

• “A-typical not A Typical Company”

Key Themes

• “Work Hard, Play Hard”

• “No Limits Philosophy”

• “Go Get ‘em Attitude”

Recommendations

• Strengthening Best Practices– Accustomize them with local culture’s values,

beliefs, and norms in an effort to hire and retain local employees

– Train sales team Asia-specific methods to assist with dealing with foreign businesses in Asia

– Separate sales team from the rest of the office

Recommendations

• Improving Gaps Between Values and Behavior– Meet clients in person– Make work environment more fun

• Ping-pong, game consoles, etc. (ie Google)

– Make corporate culture more unique• More office flair, encourage diverse dress code,

etc.

…Or just leave these things out of their brochures and website

Recommendations

• Cultural Training Program– Encourage CDM Media to join the Chamber of

Commerce of Hawaii, AMA, and/or Ad 2 Hawaii and attend social/networking “after hours” events to familiarize itself with other local business people

– Introduce CDM Media to Hawaii’s unique culture and history by attending tours at Iolani Palace & PCC

– Dine-out at local restaurants such as Ryan’s, Sansei, Alan Wong’s, The Pineapple Room, and Sam Choy’s to learn local foods, language, and practice communication styles with a largely local staff

Recommendations

• Cultural Training Program– Attend UH Sports events, local musical performances,

“Art-After-Dark”, and “First Fridays”– Volunteer in the local community through community

service projects and non-profit organizations– Host bbq’s, events, parties with intentions of inviting

local business people and their families