Breaking Paradigms
Miquel Lladó
Bucharest, March 24, 2016
“I cannot teach anybody anything.
I can only make them think”
Socrates
Five for case discussion
• Preparing for active discussion
• Participating “Learning by Talking”
• Sharing your own experiences
• Reflecting during the session
• Taking notes what impacts you the most
Blinders off!
Prevent from seeing anything that isn’t straight ahead
If we wear them we have a very narrow view of things*
*
Blinders Off Manager
VUCA
Source: Prof. Fred Krawchuk
Volatile
Uncertain
Complex
Ambiguous
GettingThings
Done
Potentialinformation
Digital
Diversegroup of
people
Globalization
Reactive or Proactive
Both ways
Fast
Make a difference
Adam Smith
(1723-1790)
Alfred D. Chandler, Jr.
(1918-2007)
“We all have two great gifts: our mind and our time. It depends on us, what we do with them”
Robert Kiyosaki
Be ahead read the future
“The main thing that
has caused
companies to fail, in
my view, is that they
missed the future”
Larry Page
CEO, Google
Michael Porter
Analysing Industry Dynamics
Industry
Competitors
Customers
Negotiation power
Alternative
Products
threat
New entrants threat
Suppliers
Negotiation power
Porter 5 forces
Above and beyondyour sector!
World's largest online business, with
some 100 million shoppers a day and
higher revenues than Amazon and eBay
combined , USD 170 B
Jack Ma
Assignment Questions
1. How is the industry where Zara competes?2. Which is Zara’s strategy, regarding design, manufacturing,
supply chain, commercial, store operations, international expansion, management processes?
3. Which are Zara’s competitive advantages?4. What about the main competitors? Highlight differences5. Any threats to Zara’s sustainability?6. Any suggestions for the CEO with regard to how to grow?
IndustryCompetitors
Clientspower
AlternativeProducts
threat
New entrants threat
Supplierspower
Porter 5 forces
Breaking Paradigms
[email protected] @lladomiquel Miquel Llado