Today’s Webinar
• Housekeeping • Why PREP and PREP Label? • Overview of PREP – PREP Demo
• Overview PREP Recyclability Label • Next Steps
A?endees Food Health Supplements
Beverages Pharmaceuticals
Household products Beauty
Linen & bedding Confectionery
Hardware Packaging
Stationery Games
Cleaning Clothing
Cosmetics Shoes
Housekeeping
• Q&A’s – You can type a quesJon at any Jme – We’ll respond during Webinar as appropriate – Also at end plus follow up
• Downloadable media – Webinar, PresentaJon & QuesJon responses – Available on 19th June
• Survey following webinar
Planet Ark has a vision of a world where people live in balance with nature.
We help people, businesses and governments work together to protect our planet’s ability to thrive.
Our values
Why join the RevoluCon? • Business reasons – Reduced compliance risk due to false claims – Reduced Jme to substanJate claims
• Social reasons – Less confusion in Australian kitchens!
• Environmental reasons – Reduced landfill – Reduced pressure on non-‐renewable resources
Key elements of the RevoluCon
• PREP – the brains behind the revoluJon – Empowering designers and brand owners
• PREP Label – the face of the revoluJon – Empowering consumers
Status of RevoluCon • Welcoming leaders to PREP since January: – Nestle, Officeworks, Assa Abloy, Blackmores, Aware Environmental, Tata Beverages, Aesop, and Unilever
• PREP Label – On products by end of July – Launch by 2 brand owners
• NaJonal Recycling Week in 8th November will showcase the PREP & PREP Label Members
PREP Users Can
• Determine the recyclability of their product’s packaging
• Easily assess how design changes would change recyclability
• Have greater confidence in self declared claims
• Become eligible to use the PREP Label
PREP -‐ Parameter Based Tool The PREP assesses both the: • Technical Recyclability, and; • Whether collecJon services for the material type exist – uses data from
Technical Recyclability includes parameters that reflect the separaJon and reprocessing capabiliJes in Australia.
• 2 Million Visits p.a. • Council kerbside
collecJon data Australia wide
PREP -‐ Details • Browser based • Need bill of materials & dimensions plus details of inks and glues etc
• Simple interface that minimises data entry • Output – Recyclability EvaluaJon Report – Traffic light representaJon – Provides reasons if not recyclable – PDF can be produced directly
Recyclability Stakeholders
Paper Mill Aluminium Smelter
Steel Smelter
Glass BeneficiaJon
PlasJcs Processing
Materials Recovery Facility
Recyclate Markets
‘PREP Recyclable’ if.....
• Item is technically recyclable • >60% of populaJon has access to a kerbside collecJon service that accepts that item
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Shredded Paper
Wine Bolle screw cap
Easter Egg foil
Blue Bolle
Coffee Capsule
Correct Answer
Quiz Results, APC Fora: Sydney, Adelaide, Melbourne
PREP Results Item Technical
ClassificaCon Access to Kerbside
PREP ClassificaCon
Basis
Shredded paper
Not technically Recyclable
Widely Accepted
Small fragments will not be directed to paper stream at MRF
Wine cap Technically recyclable
Widely Accepted
Will be recovered at glass beneficiaJon plant
Easter egg wrapper
Not technically recyclable
Less widely Accepted
Two dimensional so will go to paper stream at MRF
Blue glass bolle
Technically recyclable
Widely Accepted
Will be directed to green glass stream
PlasJc coffee capsule
Not technically recyclable
Not widely accepted
Coffee is the majority weight so is listed as the Primary Material
PREP Label – the face
• Long history of Australian recyclability label
• Generally consistent with exisJng labels
• August launch
Underpinning Methodologies
Country Methodology
UK Matrix
USA Ongoing consultaJon
South Africa Ongoing consultaJon
Australia PREP
PREP Label System Elements Element Purpose PREP Label System Manual Governance arrangements Graphics – Style Guide To ensure consistency Web site Consumer facing. Links to RNY PREP App for smart phones Barcode scanning with links to company sites Reference Group To oversee the program Audit program To ensure compliance with Manual ACCC Referral agency Label licensing CondiJons of use Trade Mark ProtecJon Confidence to users Events & training Support for label users Consumer educaJon PromoJng label and consumer’s role Conferences and media Encouraging broad acceptance Progress reviews To react to market changes
Commercial Terms PREP and PREP Label being offered as separate elements:
1. PREP – fee based on annual turnover of Australian sold products
2. PREP Label -‐ fee based on annual turnover of Australian sold products that are under direct control (e.g. only private label products sold by a retailer)
PREP Intro Offer 50% off for first 50 subscripJons (1st 12mths) Turnover Standard Discounted # Licences
<$10m $200 $100 1
$10-‐100m $900 $450 3
$100-‐500m $1,500 $750 5
$500m-‐1b $3,000 $1,500 10
>$1b $7,000 $3,500 20
PREP Label Cost Model
• Entry Rate per label impressions – $100 per million impressions
• Capped fee – limits the total amount paid – Encourages broad scale labelling – Tied to company turnover
• Capped fee table available on request
PREP Label -‐ Capped Fee Example Measure Value Business Turnover $80m Turnover Range $50m-‐100m Capped Fee for this Range $3,000 p.a. Total units sold 100 million
Number of units labelled Annual Label Fee 1. 10 m $1,000 (10 x $100) 2. 30 m $3,000 3. 100 m $3,000
Costs exclude GST
Next Steps 1. Reassess your recyclability knowledge by
considering the parameters that may apply 2. Assess preparedness of business to determine
recyclability of your packaging 3. Consider value of PREP to your business
– 50% PREP intro offer available for 1st 12 months
4. Consider whether your business should be a revoluJonary leader by adopJng the PREP Label – Arrange to meet with us
Thanks for A?ending
PREP Program Manager • Shaun Scallan • [email protected] • 0408 263 890
PREP Technical Director • Anthony Peyton • [email protected] • 0408 373 112
PREP Hotline • 1300 764 044