presents
TM
www.pragmaticlearning.in
Outbound Marketing
is FAST
becoming “Irrelevant”
Making a Marketer’s
JOB
Really “Challenging”
TRAI ‘s Do Not Call Registry continues to SWELL
PRESS
More than 500 TV Channels
. Google Reader
iGoogle
SPAM Filters
STOP Pushing
START Attracting
Podcasts
YouTube
Customers are looking for you and your products, here
Pragmatic Learning Pvt. Ltd.
Education, Research and Training company with a focus on Web 2.0
and Social Media
Businesses Higher Educational Institutions
Agenda
• Products and Services
– LinkedIn Company Page Services
– LinkedIn Class
– Socially Sales
• Our Team
• Our Web 2.0 Presence & Engagement
• Next Steps
TM
LinkedIn Company Page Services
For a Powerful Business Presence on LinkedIn
Why a LinkedIn Page ?
• Qualified Professionals as Prospects
• Decision-Making Audience
• Real Recommendations for your Products
• Persona Power
LinkedIn – The Community
15, 10%
135, 90%
Members ( in Million )
India Rest of World
Source : LAB42
77% members above age of 25
Average household income > $ 100K USD
LinkedIn – The INDIA Community
2.3%
5.5%
5.2%
4.8% 4.4%
14,234,701 as on 27th February, 2012
Myth - LinkedIn Company Page
It is ONLY about in the
Our Approach – Integrated
Your LinkedIn Company Page
Existing LinkedIn Assets
Existing Web Presence
Key Company Leaders
Approach
The Methodology
Diagnostic Planning Implementation Implementation
As-Is Assessment • Secondary Research • Study Existing Web
2.0 Efforts Questionnaire Design
Objective Setting • Case Studies • Interviews • Record Aspirations &
Commitment • Define Objectives;
detail them • Expectation Statement
Build • LinkedIn Presence • Set-Up Integrated Process
for Updates and Activity • Team – Roles and
Responsibilities • Initial Communication • Training • Create a Program to
Source Content
Ph
ases
Deliverable
3 Weeks 4 Weeks 4 Weeks
Maintain • Post Content
Inhouse Purposeful # Repurposing
• Respond / Acknowledge • Campaigns
Manual • Imagery • Sourcing • Creative Posting • Repurposing • Acknowledgement
# Content – Scope of Pragmatic Learning
Agenda
• Products and Services
– LinkedIn Company Page Services
– LinkedIn Class
– Socially Sales
• Our Team
• Our Web 2.0 Presence & Engagement
• Next Steps
TM
LinkedIn Class
LinkedIn Class
Sales Human
Resources
Corporate Functions /
CXO Students
A hands-on Skills Upgradation and Training Program to maximise the professional potential of LinkedIn. "LinkedIn Class“ helps Organisations, Professionals and Students understand the application potential of LinkedIn and use it to achieve professional goals effectively.
LinkedIn Class – Course Structure
Use Case Content and Class Coverage
Establish Professional Reputation
Strong Online Professional
Presence
Outstanding LinkedIn Profile
Managing Connections
Applications : To showcase professional work
Establish Professional Reputation
Build a Reputation
LinkedIn Status Update and User Homepage
LinkedIn Today : Everyday Learning and connecting to cutting-
edge market information
LinkedIn Groups : Understand and Use Groups to engage with
community, participate in industry discussions and follow
thought leaders
LinkedIn Answers : Seek and provide answers
Recruitment : High Quality,
Credible and Cost-Effective
Advanced Candidate Search
Reference Search
LinkedIn Company Pages : Seamless Recruiting Tool
LinkedIn Recruiting Solutions : An Overview
Improve Leads and Maximize
Conversions with LinkedIn
Marketing and Sales
Increase Lead Generation Organically
LinkedIn Polls and Events
LinkedIn Sales Solutions : An Overview
LinkedIn Company Page : The Power of Personas and
Recommendations
LinkedIn Ads
Personal Productivity and Privacy LinkedIn Apps on the Go
Toolbars
Understand and Apply Privacy Settings
Function Specific Sessions
LinkedIn Class – Course Structure
Use Case Content and Class Coverage
Establish Professional Reputation
Strong Online Professional
Presence
Outstanding LinkedIn Profile
Managing Connections
Applications : To showcase professional work
Establish Professional Reputation
Build a Reputation
LinkedIn Status Update and User Homepage
LinkedIn Today : Everyday Learning and connecting to cutting-
edge market information
LinkedIn Groups : Understand and Use Groups to engage with
community, participate in industry discussions and follow
thought leaders
LinkedIn Answers : Seek and provide answers
Recruitment : High Quality,
Credible and Cost-Effective
Advanced Candidate Search
Reference Search
LinkedIn Company Pages : Seamless Recruiting Tool
LinkedIn Recruiting Solutions : An Overview
Improve Leads and Maximize
Conversions with LinkedIn
Marketing and Sales
Increase Lead Generation Organically
LinkedIn Polls and Events
LinkedIn Sales Solutions : An Overview
LinkedIn Company Page : The Power of Personas and
Recommendations
LinkedIn Ads
Personal Productivity and Privacy LinkedIn Apps on the Go
Toolbars
Understand and Apply Privacy Settings
Function Specific Sessions
Agenda
• Products and Services
– LinkedIn Company Page Services
– LinkedIn Class
– Socially Sales
• Our Team
• Our Web 2.0 Presence & Engagement
• Next Steps
TM
Socially Sales
Socially Sales TM
Increase Sales Generate
Quality Leads
Engage Customers &
Prospects
Optimize Marketing
Costs
A hands-on Skills Upgradation and Training Program in Web 2.0 that helps B2B and B2C Relationship Business Teams leverage Web 2.0 and Social Media, the right way, to Generate Leads, Engage Customers and Grow Sales.
Socially Sales - Course Structure TM
Category Tools Use Case Content and Class Coverage
Introduction Why Web 2.0 and Social Media
for Sales?
Inbound Vs. Outbound Marketing
People want to Buy
Social
Networking
Presence – Get Found LinkedIn Profile
LinkedIn Recommendations – In and Out for Network and Companies
LinkedIn Status Update
LinkedIn Today
Find and Engage Managing Connections
LinkedIn Groups
Answers
Signal
LinkedIn Company Page
LinkedIn Polls
Personal Productivity and
Privacy
LinkedIn Apps on the Go
Toolbars
Understand and Apply Privacy Settings
Use Premium Sales Solutions LinkedIn Sales Solutions
Google+
Presence – Get Found Understand Google+ interface
Complete Profile
Google+ Stream
Find and Engage Google+ Circles for sharing and tracking interests
Use Google+ searches for cutting-edge information
Personal Productivity and
Privacy
Privacy Settings
Google+ on the Go
Presence – Get Found Facebook Profile
Status Update
Facebook Pages and Groups
Find and Engage Use Facebook Groups to Engage Customers and Generate Leads
Personal Productivity and
Privacy
Understand Privacy Settings
Facebook on the Go
Socially Sales - Course Structure TM
Category Tools Use Case Content and Class Coverage
Social
Networking Twitter
Presence – Get Found Twitter Profile and Landing Page
Purposeful Tweets
Build a Following
Find and Engage
Search
Follow
List Building
Build relationships with Media
Hashtags
Demonstrate customer engagement and service
Personal Productivity and Privacy Privacy Settings
Twitter Analytics
Twitter Mobile
Online
Publishing
Blog Online Presence and Thought
Leadership
Maintain a Quality Blog
Integrate with Social Media
Image
Sharing
Presence Understand and Identify Image Sharing Tools
Integrate with Social Media and Tag effectively
What to Publish?
Online Video
with
YouTube
Presence Getting Started with YouTube
Create a Channel
Get your Videos Found
What to Publish?
Location-Based
Services
Location
Sharing
Establish Presence Understand Foursquare, Google Check-Ins, Facebook Check-Ins
Identify most appropriate tool based on prospects and mobile phone availability
Agenda
• Products and Services
– LinkedIn Company Page Services
– LinkedIn Class
– Socially Sales
• Our Team
• Our Web 2.0 Presence & Engagement
• Next Steps
TM
Web 2.0 Enthus
TM
Our Sessions
YouTube
www.pragmaticlearning.in
BLOG - www.pragmaticlearning.in/blog
www.facebook.com/pragmaticlearning
www.twitter.com/pragmaticlearn
google+
Newsletter www.linkedin.com/companies/pragmatic-learning
www.slideshare.net/pragmaticlearning
www.youtube.com/pragmaticlearning
www.pinterest.com/pragmaticlearn
[email protected] (+91) – 971 724 0021
www.pragmaticlearning.in
TM
© 2012 Pragmatic Learning Pvt. Ltd.
Next Steps
TM