Your Network is Your Life!A Practical How-To Guide to Building Stronger
Relationships & Getting More Referrals
Flickr: @lwr
Text
The 4 Step Framework toStaying Relevant with
your Network
Now before we get started...
The best way to strengthen your network -- and get more referrals
-- is to stay relevant with them.
In order to stay relevant, you need to regularly follow up.
If you’re not stay top of mind, people are forgetting you.
You’re missing both revenue andreferral opportunities.
72%
Use the 4 Step Framework to...
• Send timely, personal, and relevant follow ups to your top email and social media contacts
• Use online tools to make the entire process easier and more automatic
#1
Generic follow ups suck
Make it personalFind personal opportunities to reconnect
Ways to make your follow ups personal
• Major life events: birthdays, children, vacations
• Major professional events: job changes or promotions, company news
But How?
Alerts
#2
Deliver value...through CONTENT
Good Content is King
• Relevant relevant relevant
• Keep it related to their interests, hobbies, company
• And even if it’s relevant, make sure it’s good content that they’ll appreciate receiving
But How?
#3
Deliver value...through YOUR NETWORK
The best way to add value is through intros
• Much like content, people want intros to other people that are relevant
• Make sure the intros are mutually beneficial to both parties
But How?
#4
Systematize!Wash. Rinse. Repeat.
Managing a manual follow up system is hard
• Lots of different products and sites
• Very time consuming
• People are probably still going to slip through the cracks
7
But how do I make it easier?
Calendar
CSV
A B C DHot Leads Warm Leads Referrals Not Important
We automatically build (and keep updated) the address book for all your contacts
We help you prioritize your top contacts into groups (or buckets)
We prompt you to follow up with the top people in your network that you haven’t connected with
in several weeks or months
By regularly following up, you’ll stay top of mind, and get more referrals & repeat business
@
www.contactually.com
TO:
FROM:
SUBJECT:
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Let’s apply the4 Step Framework
1. Find personal opportunities to reconnect
2. Deliver value through content
3. Deliver value through your network
Alerts
Newsle is only when your contact is in breaking news.
Jay wasn’t in the news recently, so we can’t use it this time.
Not today.
It took me 3 minutes to research & send Jay a really personal follow up.
He’s going to remember me.
1-2 months from now...
I’m likely going to get the referral from Jay.
Contactually customers generate 32% more referrals
each month.
Follow up with me for a copy of this presentation
@cappaert
P.S. We do webinars like this every week! Come on up and drop your card in the bowl.
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