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Prabhu Padhi, Meera MahabalaSenior Program Manager
Catalog Management and Publishing
Disclaimer
© 2013 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other
product names are or may be registered trademarks and/or trademarks in the U.S. and/or other
countries. Other names and brands may be claimed as the property of others.
The information herein is for informational purposes only and represents the current view of
Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to
changing market conditions, it should not be interpreted to be a commitment on the part of
Microsoft. Microsoft cannot guarantee the accuracy of any information provided after the date of
this presentation. All product release dates and features specified are preliminary based on
current expectations, and are subject to change without notice. Microsoft may make changes to
specifications and product descriptions at any time, without notice.
Sample code included in this presentation is made available AS IS. THE ENTIRE RISK OF THE USE
OR THE RESULTS FROM THE USE OF THIS CODE REMAINS WITH THE USER.
MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE
INFORMATION IN THIS PRESENTATION. NO LICENSE, EXPRESS OR IMPLIED, BY ESTOPPEL OR
OTHERWISE, TO ANY INTELLECTUAL PROPERTY RIGHTS IS GRANTED BY THIS PRESENTATION.
Microsoft products are not intended for use in medical, life saving, or life sustaining applications.
Session focus
Centralized Omni-Channel Management
E-Commerce POS
IT Pro Experience
UX Improvements
Flexible, Scalable & Extensible Infrastructure
Search driven Shopping
Experience
OOB “Starter” Storefront
Hardware
Time Clock Customer OrdersPayment
Processing
Commerce Data Exchange (CDX)
Commerce Run Time (CRT)
Storefront Extensibility POS Extensibility
Merchandising
Payment ProcessingBI/ReportingOrder Management &
Fulfillment
Customer ManagementChannel Management
& Publishing
Catalog Management, Enrichment &
Publishing
Scale/Performance Upgrade & SupportMonitoring & Diagnostics
Rapid StartSetup/Deployment
Administration Experience
Payments Extensibility
Customer Management
CRT Services Omni-Channel
Workflows
Pricing, Shipping & Taxes
Search, Scan
Inventory & Replenishment
EOD & Financials
Pain points and challenges
Creating engaging experience through enrichment
Need effective category management
De-centralized catalog management
Need easy recovery
Key investments
Attributes Framework
Category Management
Catalog Management
Attributes Framework
Category Management
“Simple and Powerful central data administration”
Catalog management – Key features
Attributes frameworkAbility to define engaging enrichment experience via user-definable attributes
Centralized category managementAbility to centrally manage category hierarchies for various industry usage scenarios
Centralized retail catalog managementAbility to centrally manage and publish retail catalogs that are targeted for channels
Centralized assortment managementAbility to centrally manage product assortments targeted for channels
Attributes framework
Attributes framework
Attribute typeData type, UoM, Bounded, Enumerations
Attribute GroupCollection of attributesAssigned to categories and channels
AttributeDefine characteristics of productsCan be part of multiple attribute groupsProducts inherit attributes upon categorization and upon targeted for channels
Demo
Attributes framework
Category management
Define generic category hierarchyDefine Manually or Import hierarchiesTree-style navigationN-level deep category hierarchyChild category nodes inherit from parent node
Define category hierarchy purposeProcurement, Retail product, Retail vendor product, Retail supplemental (special groups), Retail channel navigation
Purpose-specific category managementProcurement, Retail product, Retail vendor product, Retail supplemental (special groups), Retail channel navigation
Assortment management
Determines product availabilityWhere and When product is available
Easier managementUtilizes groups of products and channels
Determine product mixDetermines store’s overall product mix
Catalog management
Catalog - Process flowDefine Retail
Category Hierarchy
Define Products
Define Assortments
Create Catalog
Add ProductsAttribute Values
Related Products
Add ChannelsNavigation Category
Category
manager
Category
manager
Category
manager
Catalogmanage
r
Catalog – State enabled
Create catalogApprove catalog
Publish catalogValidate catalog
Is categorized?
Is assorted?
Has required value?
Workflow enabled
Catalog product
snapshot
Date and time validity
Catalog Enrichment - Concepts Catalog ProductsCategories and Products
Retail Product HierarchyTV & Video
Video
Blu-Ray 3-D Ready Yes
Playback Formats
BD-ROM, BD-R/RE, DVD+R/RW, DVD-R/RW, WMV9…
Wi-Fi ready Yes
Voltage 110 V
Amperage 4 Amp
HDMI Inputs 1
Warranty – Parts
Warranty – Labor
Energy Star Yes
SKU 1666042
Description Sony – 3-D Wi-Fi Built-In Blu-ray Player
Image
Related Products
• 3D TV• Active shutter 3D glasses designed for the TV• High-speed HDMI cable … … … …
Supplemental Retail HierarchyTV & Video
Extended Description
Video (How To)
Att
rib
ute
s
& V
alu
es
Inh
eri
tan
ce
Extended Description
Video (How To)
Warranty – Parts
Warranty – Labor
Energy Star Yes
Voltage 110 V
Amperage 4 Amp
HDMI Inputs 1
3-D Ready Yes
Playback Formats BD-ROM, BD-R/RE, DVD+R/RW, DVD-R/RW, CD-R/RW, CD-DA, AVCHD, MPEG-1, MPEG-2, MPEG-4, WMV9, AAC, DTS, LPCM, MP3, WMA9, GIF, JPEG, and PNG
Wi-Fi ready Yes
Att
rib
ute
s
& V
alu
es
Inh
eri
tan
ce
SKU 1666042
Description Sony – 3-D Wi-Fi Built-In Blu-ray Player
Image
Related Products
• 3D TV• Active shutter 3D glasses designed for the TV• High-speed HDMI cable … … … …
2 Yrs.
1 Yr.
Get a world of instant entertainment with this smart Blu-ray player. Connect to the Internet and stream movies, listen to music and access a wide variety… … …
Catalog Enrichment - Concepts Catalog ProductsCategories and Products
Extended Description
Get a world of instant entertainment with this smart Blu-ray player. Connect to the Internet and stream movies, listen to music and access a wide variety… … …
Video (How To)
Warranty – Parts 2 Yrs.
Warranty – Labor 1 Yr.
Energy Star Yes
Voltage 110 V
Amperage 4 Amp
HDMI Inputs 1
3-D Ready Yes
Playback Formats
BD-ROM, BD-R/RE, DVD+R/RW, DVD-R/RW, CD-R/RW, CD-DA, AVCHD, MPEG-1, MPEG-2, MPEG-4, WMV9, AAC, DTS, LPCM, MP3, WMA9, GIF, JPEG, and PNG
Wi-Fi ready Yes
SKU 1666042
Description Sony – 3-D Wi-Fi Built-In Blu-ray Player
Image
Related Products
• 3D TV• Active shutter 3D glasses designed for the TV• High-speed HDMI cable … … … …
ChannelChannel-1
Channel-2
ASIN
Auction Price
ASIN B04266611H (for Channel-1)
Auction Price $100.00 (for Channel-2)
Catalog enrichment – Online store
Catalog enrichment – Online store
Catalog enrichment – Online store
Key concepts
Channel
Catalog
Product Attribute
Assortment
Related Product
Product Variant
Navigation Category
Attribute Value
* 1*
*
* *
**
1
1
1
*
*
1
Attribute Group
* *
*
**
1
1
1
*
*
Demo
Catalog Management
Catalog publishing
Catalog publish
Synchronize listing related tables(CDX-Synch
Service)
Update listing price
Create custom site columns and list
items
Record status per listing
Synchronize listing status
(CDX-Synch Service)
Update catalog aggregated
publish status
Create listing per variant
In-progress
PublishedOr
Error
PublishedOr
Error
AX
AX
CRT
CRT
Sharepoint 2013
Sharepoint 2013
Catalog retract
Synchronize listing(CDX-Synch
Service)Delete listing
Delete listing
Record status (expired) per
listing
Synchronize listing status
(CDX-Synch Service)
Update catalog aggregated
publish status
Set expiry date to current date time
In-progress
PublishedOr
Error
PublishedOr
Error
AX
AX
CRT
CRT
Sharepoint 2013
Sharepoint 2013
Mapping AX entities to SharePoint
SharePoint entities
Content types and site columns Create relationships between site columns
List itemsReusable static and dynamic content pages
Formatted site columnsFunctional apps that can be deployed on
pages
Search propertiesAttribute refinement, indexing, and query
rules
Microsoft Dynamics AX entities
Products and variantsA collection of catalog products and variants
Term storeNavigation and categorization structure of a
site
Retail navigation hierarchyDefines the hierarchy of categories
Product attribute schemaStandard, channel, and category attributes
Composite attributesSpecification
Attribute metadataRefinable, queryable, searchable, sortable
Publishing
Product catalogDefine the hierarchy of categories
Product site collectionPrimary and micro site “containers”
Partitioning data in SharePoint for scaleDynamic partitioning Create new content types as the attribute space in a single content type fills up
Category-based partitioningPartitioning based on the level specified for partitioning
Distribution schedule
• Support the same schedules as retail store
• A & N schedules are available
Demo
Catalog publishing
Key takeaways
Attributes frameworkAbility to define engaging enrichment experience via user-definable attributes
Centralized category managementAbility to centrally manage category hierarchies for various industry usage scenarios
Centralized retail catalog managementAbility to centrally manage and publish (full/delta) retail catalogs that are targeted for channels
Centralized assortment managementAbility to centrally manage product assortments targeted for channels
Q & A
© 2013 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.