PRESENTATION

ON

CONTENT START-UP HISTORY SEGMENTATION TARGETING POSITIONING PRODUCT PROMOTION BCG MATRIX PRODUCT LIFE CYCLE NEW PRODUCT PRODUCT MIX SWOT ANALYSIS COMPETITORS RECENT WORK FUTURE

JEETENDRA KAPOOR

SHOBHA KAPOOR

EKTA KAPOOR

TUSHAAR KAPOOR

START-UPBalaji was formed in 1994 as a private limited company. It is promoted by Ekta Kapoor, Shobha Kapoor, Jeetendra Kapoor and Tushaar Kapoor. K is meant to be lucky for Ekta Kapoor.

Balaji Telefilms has produced a number of famous serials

HISTORYThe first two serials produced by the company costing Balaji Rs 25 lakh.

Balaji's success was attributed to its early entry into the business and presence in the regional markets.

Throughout the 1990s, Western-style plots had dominated Indian television soaps.

SEGMENTATION SEGMENTATION is the process of grouping people or organizations within a market according to similar needs, characteristics, or behaviors.

DEMOGRAPHICCapturing youth and adults.

GEOGRAPHICFocusing on both remote rural and urban area

TARGETING

ADULTS YOUNGSTERS

HOUSE WIVES

POSITIONINGCaptured the Indian television industry as well as the Indian cinema The wide concept of balaji telefilms has grasped all the relations. Incrementally recognized but every single individuals. In a short span of time ranging since 1994 to 2011 the success rate of balaji telefilms has been at a high place.

PRODUCTHUM PAANCHKyunki saas bhi kabhi bahu thi ..

Kahaani ghar ghar ki . Kasauti zindagi kay . Kasturi..

PRODUCT CONT..Pavitra Rishta.. Pyaar Ki Ye Ek Kahaani..

Parichay..

Tere Liye..Bandini..

PROMOTIONPress conferences are organized to launch a films music.

Often seen film songs being used in the serials.

Used to promote their movies and serials in reality shows.

BCG MATRIX

PRODUCT LIFE CYCLE

NEW PRODUCTSSHOOTOUT AT WADALA (2012)

KYA SUPER COOL HAIN HUM (2012)

PRODUCT MIXSTARONE STAR PLUSPyaar ki ye ek kahaani Kalash Kahin kisi roz Kahaani ghar ghar ki Kasauti zindagi kay Kyunki saas bhi kabhi bahu thi kesar kasturi

SONY TVBade ache lagte hain Ghar ek mandir Kaisa ye pyaar hai Kahaani teri meri kanyadaan khwaish kussum

NDTV IMAGINEbandini Kitni mohabbat hai Kitni mohabbat hai(Season 2) Sarvgun sampan

PRODUCT MIX CONTuDD CHANNELBandhan Captain House Dhun Dhamaka Itihaas Kaaun kaliren Karma- mayavi nagari

ZEE T.VPavitra Rishta Hum Paanch Kashti Keshav Pandit Koi aap sa koshish Mano ya na Mano

COLORSParichay Bari Piya

MOVIESRagini MMS Love Sex aur Dhokha Koi Aap Sa Krishna Cottage Kyunki..Main jhut nai bolta Shootout At Lokhandwala Shor In The City

SWOT ANALYSISSTRENGTH STRONG CREATIVE TEAM LOW OVERHEADS

WEAKNESS OVER DEPENDENCE ON KEY PERSONNEL.

SWOT ANALYSIS CONT..OPPORTUNITIES GROWTH OPPORTUNITIES ENTRY OF NEW PLAYERS IN THE HINDI GENERATION ENTERTAINMENT SPACE

THREATS PLUMMETING SHARE OF MASS ENTERTAINMENT COMPETITION FROM OTHER PRODUCTION HOUSES

COMPETITORS

RECENT WORKSCompany occupies a dominant space in the television content creation space.

Balaji has also diversified itself by bringing in new teams for the motion pictures, internet and mobile space.

Balaji Telefilms mobile division provides mobilespecific content in audio and video formats.

FUTUREANIMATION MOVIES CARTOON MOVIES BALAJI NEWS CHANNEL SERIALS ON SOCIAL ISSUES