Transcript
Page 1: PPC Advertising on Mobile: Why is it a big deal?

PPC Advertising on Mobile

Duncan Fisher

Page 2: PPC Advertising on Mobile: Why is it a big deal?

85% new handsets access mobile internet

30% UK subscribers have a smart phone

12% of UK Shoppers research on mobile

10% of all bets made through mobile

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110K searches on “bet” in April

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91K searches on “bingo” in April

91K searches on “bingo” in April

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Keyword behaviour for last 4 years

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CPC patterns by device for last 4 years

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Mobile PPC – Key Considerations

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Improve Customer Engagement

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Click to Call Ability to easily connect

with prospective customers

Location specific business numbers

Location extensions Show business location

alongside PPC advert

Adformats on Mobile

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Gaming adformats in action

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Separate activity Build separate account Target devices separately 1 to 3 keyword search

terms Mobile specific ad copy Utilise ad formats Aggressive bidding

strategy Mobile landing pages

Campaign Best Practice

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Understand User Behaviour

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Typical Search Patterns

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Track & Analyse

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Continued rise in search volumes More tools / reports to analyse mobile data

(call metrics in US) Improved targeting options

Target all tablets with full browsers Mobile carrier insertion

Admob integration into Adwords?

What’s Next?

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Thank You!