PROJECT
DATE CLIENTAPRIL 2010 BOOOMER LIFESTYLE CONFERENCE
Continuum CrewEngaging Consumers > 40
Partnerships/Affinity/Co-Marketing
Oticon Hearing & Bose
Zounds Hearing & Del Webb
BCBSA & Ageless Heroes
NEA & California Casualty Insurance
SCI & VFW
Housing clients & authors
MOAA & Taheima
Aggregators: GRAND, NSGA, Silver Planet, caring.com
Partnership 101:
Successful partnerships are with like-minded brands; consider brand values and goals.
Marketing partnerships have to pay off 50/50; ROI rules both partners.
Trade membership for content/content for access.
Simplify brand communication so the consumer message for both brands is clear and differentiating.