Power Point Presentation during the final week of the First University Phase
12 October 2012 by Susana C. Cataylo – Conservation Fellow
Pilar Pride Campaign
Threat : fishing inside the MPA
Social Marketing Pamugsay Festival Streamers, billboards, tarps Posters, slogan, jingles, Flagship Species and mascots Search for PMMP King & Queen Exhibits, etc.
Governance, enforcement & monitoring
Municipal Ordinance No.10, series of 2005 approved on September 19, 2005 established the PMMP and adopted its 5-year Management Plan
Qualitative Research (October 2012– January2013) Finalize the Concept Model Target Audience Results Chain SMART Objectives Theory of Change
Quantitative Research (KAP Survey) – February – May 2013 To establish a baseline for measuring the impact
of the campaign, etc.
Research & Planning Timeline
Stakeholders’ engagement
The more fish we have … the merrier we can
be!!!