POSTER DECONSTRUCTION
#3: Michael Jackson, “Michael”
As Michael Jackson is famous for being
the ‘King of Pop’ music, the record
label saw it fitting to give this cartoon
version of the artist a crown on his
head. This would immediately appeal to the fans and give them something to talk about (as per
the Uses and Gratifications
Theory).
Furthermore this idea of the artist being so well
known and loved is enhanced by the fact
that all over the poster there are
smaller/different versions of himself,
possibly linking to the idea that he is known
throughout the world in a variety of different
forms.
The blue, ‘night sky’ background on the top
half of the poster connotes the idea of innocence and purity,
themes and ideas which a lot of Michael
Jackson’s fans associate him with. This can also be seen by the
literal baby angels placing the crown on
the artist’s head.
The titles are all in a clear white
font with substantial
spaces between each letter,
making it all very easy to read and
maintain the information
(which of course is the whole point
of the poster).
Upon looking closely to the poster there
are several intertextual
references to previous famous
music videos, such as “Thriller” for
example.
This gives the audience something to relate to as they will be able to
remember what originally made the
artist so famous, along with his various motifs (such as the sparkly
glove).