Education & Career Education* Career* Training
9-11 April 2015- Hall 11, Exhibition Center Atakent,Almaty/Kazakhstan
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________________________________Our Future, Unlimited Possibilities
POST SHOW REPORT
The longest running & most established education & career show in Kazakhstan
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AT GLANCE
International Exhibition Company «Atakent Expo» were organised
sucessfully for the 15th year with exhibitors personally interactiong with the
parents and students making them aware of the carriculum, standarts and
facilities available in addition to the new technology and services that
faciliate the process both teaching and learning. The visitors had the
opprtunity to meet exhibitors from Belarus, Israel, Canada, Kyrgyzstan,
Latvia, Lithuania, Malaysia, Poland , Romania who participated to learn
about the market, register students, network or seek local representation,
and to show the latest innovations and improvements that serve the
educational sector.
Education & Career Education* Career* Training
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OFFICIAL PERSONS
The Exhibition grand opening ceremony was attended by more than 50 VIP
persons. Among whom:
Head of the Office for Youth Policy in Almaty – Mr. Bokayev S.O.
Head of the Department of Education Almaty- Mrs.Zhylkibayeva L.A.
President of the Association of Universities of the Republic of Kazakhstan –
Mr. Alshanov R.A.
Head of Education Department of the Bostandyk district of Almaty-
Mr. Bayekov E.S
Vice Minister of Education and Science of the Republic of Lithuania -
R.Vaytkus
Representative of the Ministry of Education and Science of the Republic of
Poland - A.K.Rigala
Extraordinary and Plenipotentiary Ambassador of the Republic of Lithuania
in Kazakhstan - R.Bernotas etc.
General Consul of the Republic of Poland in Almaty - A.Papezh
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Consul of the General Consulate of the Russian Federation, Head of Russian
Cooperation in Almaty - Pereversev IV
Counselor of the Embassy of the Republic of Belarus in
Almaty - Rusetsky AP
Counselor of the Embassy of the Republic of Belarus in Almaty
Rusetsky AP
First Secretary of the Israeli Embassy in the Republic of
Kazakhstan and Uzbekistan - E.Dali
Second Secretary for Economic Affairs of the Embassy of the
Republic of Kazakhstan - M.Savazh
Education & Career Education* Career* Training________________________
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Education & Career Education* Career*Training
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HISTORY
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SUPPORTERS
Ministry of Education and Science of the Republic of Kazakhstan
Almaty city Administration
Government Fund for Development of Youth Policy
Association of Universities of the Republic of Kazakhstan
EXHIBITION PROFILE
Pre-school and Secondary education
Bachelor’s, Master’s, PhD programs
Language courses, trainings
Education abroad and student exchange programs
Additional professional education, career planning and career development
consultancy
Scholarships in Foreign Universities
Information technologies in Education
Training literature, visual aids
Libraries, furniture for Educational institutions, stationary
Education & Career Exhibition is organized since 1999 year. Last year
1000sqm exhibition comprised of 150 local and international exhibitors across
15 countries presenting about 60 course placements and 35 exchange
programs. During the 3 day exhibition visitors and exhibitors benefited from 3-4
informative seminars, local and abroad exhibition options and exchange
programs from various industries.
Education & Career Education* Career* Training
___________________________Traditionally during 3 days National center of testing of the republic of
Kazakhstan carried out free trial test according to the united national testing for
the school students, lyceums, colleges that is the intermediate stage in preparing
University entrance to higher education in Kazakhstan.
The wide range of educational visual aids, stationery and training
meand for the organization of educational process were presented at the stands
of the participants.
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LAST EXHIBITORS
Education & Career Education* Career* Training
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COLLECTIVE EXHIBITOTS
Last year we got group presentation from Russia- about 45 universities, 18
higher schools from Lithuania, 13 leading universities of Poland.
This year we are expecting group participation from Russia, The Netherlands,
Poland and Korea.
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EXHIBITOR PROFILE
Kazakhstan
Russia
Kyrgyzstan
Lithuania
Poland
Belarus
Latvia
Romania
USA
Education & Career Education* Career* Training
___________________________EVENT OBJECTIVE
Educational Authorities
School Boards
Professionals
Students geared up to enroll
Teachers & head of Schools
VISITORS
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VISITORS PROFILE
During 3 days exhibition visited by 8598 people from Almaty and Almaty
region (75%), Aktau, Astana, Atyrau, Karaganda and Karaganda region,
Kostanay, Semey, Taraz and Zhambul region, Temirtau, Ust-Kamenogorsk,
Shymkent and also international visitors came from Kyrgyzstan, Latvia,
Russia, and Uzbekistan.
00,10,20,30,40,50,60,70,8
Ряд1
Ряд2
Education & Career Education* Career* Training
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VISITORS PROFILE
Government Officials
Parents of Potential students
Counselors
Primary and Secondary Education Policy- makers
Language Course Centers
Libraries
0 10 20 30 40 50 60
Almaty &Almaty region
Other cities of RK
Kyrgyzstan
Other countries
Russia
Uzbekistan
Ряд3
Ряд2
Ряд1
Education & Career Education* Career* Training
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- Respective scheduled email broadcasts to in-house database
- Email broadcasts sent via supporting media partners
- About 5000 emails were sent
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MARKETING & MEDIA COVERAGE
- Advertisements were placed in magazines via supporting media partners
Business World Kazakhstan, Publishing House Sadu, Vremya v Puti, Intl
Edu & Lang. magazine Optima study , City Vitrin
PRINT ADVERTISING MAGAZINES
EMAIL MARKETING
VISITORS’ INVITATION BOOKLET
- Booklets were sent out to all schools, universities, libraries, language
centers, government bodies, ministries, community development councils,
associations, and embassies.
- About 10 000 invitation tickets were sent by courier post
PRESS RELEASES
- Press releases were sent to all relevant organizations and supporting
media partners
ONLINE MARKETING ADVERTISING
- Web banner advertising via media partners' websites to event link
www.nur.kz www.entquick.kz www.abitur.ru www.uchi.kz
www.sozdik.kz
Web banners in our partners’ and association’s , universities, websites
with link to event
Education & Career Education* Career* Training
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Pre-registration was started before 3 weeks to exhibition
Online ticket was available
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MARKETING & MEDIA COVERAGE
- Advertising modules were placed in most read newspapers
Vacansiya, Vremya v Puti, Rabota Segodnya, Zolotaya Kniga,
Trudoustroystva I Obucheniye
PRINT ADVERTISING NEWSPAPER
ONLINE EVENT REGISTRATION, ONLINE TICKET
TV & RADIO BROADCASTING
- TV & RADIO advertisings were made
- 31 Channel, Love Radio, EuropePlus, KazRadio, HitFM
9-11 APRIL 2015
ATAKENT EXHIBITION VENUE
ALMATY/KAZAKHSTAN
NEXT EXHIBITION DATE
MARK YOUR CALENDARS FOR 2015!
By exhibition manager Malikova V (Ms.) +7 707 774 84 18 +7 701 477 84 18
[email protected] www.eduexpo.kz [email protected]
+7 727 2750911, 2751489 Skype: exhibitions.fairs.kazakhstan