Healthy Living
What makes Healthy Living so difficult today?
OUR LIFESTYLE….
• Unhealthy diet
• Lack of exercise
• Stress
• Excess Alcohol
Half of Delhi’s population is overweight
• …49.4% of Delhi is
overweight… as per WHO BMI
Index of 25
• On the Asian BMI parameter
of 23,the percentage rises
to 65%TIMES OF INDIA…reports
The Lancet 2005….reports Lives lost due to Lifestyle diseases in 2005 was…
53% Lifestyle diseases, unfortunately, are the price we
pay for the progress.
Obese Population A growing population of obese people in India…
50%Of the country’s Urban population is OBESE
Obesity Surgery Society… Study conducted in leading Indian Public
Schools across the country shows…
30%Of the students are OBESE
• Heart Problems
• High Blood Pressure
• Stroke
• Diabetes
• Cancers
• Joint Pain
Obesity accelerates …
“ In a historic first, there are now as many
OVER NOURISHED
People as undernourished around the
world.”
…Reports
Globally, there are more than 100 crores
overweight adults, at least 30 crores
of them obese
WHO REPORTS…
1/3rd of males and more than
1/2 of the females belonging
to upper middle class in India
are currently overweight
This amounts to 4-5 crores overweight Indians
Nutrition Foundation Of India
WHO states…
OBESITYThe Epidemic of the Millennium
The Leading Cause of Lifestyle Diseases
WHO Estimates…
By 2020 more people will die
of weight related illness like
Heart attacks than of tuberculosis…
Causes OBESITY
ENERGY INTAKE > ENERGY EXPENDITURE
How do we measure
Obesity?
Body Mass Index
BMI (Body Mass Index) = Weight (Kgs) / Height x Height(mts)
Obese>30
Overweight25 – 30
Healthy20 - 25
Under weight<20
CATEGORYBMI
As per WHO Index
E.g. Weight = 75kgs, Height = 1.67 meterBMI = 75 / (1.67) x (1.67) = 27.0 ( Overweight)
Knowing Your Shape
Obesity around waist creates Apple Shape
Obesity around hips or thighs creates
a Pear shape.
An apple shape causes
more health risks
than a pear shape
Waist to Hip Ratio
WHR (Waist to Hip Ratio) = Waist (cms) / Hip (cms)
>0.85Women
> 1.0Men
WHR associated with health risks
Gender
•Reduces the longevity
•Deteriorates the quality of life
•Results in Hypertension, Diabetes, Heart problems,
Arthritis, Cancer
Psychological consequences
Disrupted self image - Depression
Lack of confidence
Obesity/ Overweight - Increases Health Risk Factor
Health care trends
In response to health fears –
consumers are looking for
HEALTHY LIFESTYLE OPTIONSSource: WHO, CII-McKinsey study, 2000
WEIGHT MANAGEMENT…
A New Mantra
Improves quality of life
Improves self esteem and confidence
Better control of any health risk
Feel fit and more energetic
FATI
PR
OD
UC
T
FO
OD
EX
ER
CIS
E
MO
TIV
AT
ION
Four Pillars ofWeight Management
Healthy Weight Management
PHILOSOPHY
Decreasing the amount of Calories in Food
Increasing physical activity
Calories in Food < Calories Used =Weight Loss
POSITRIM IS A BIG OPPORTUNITY!
POSITRIMMeal Replacement - Low Fat Drink Mix
POSITRIM VANILLA FLAVOUR
• NATURAL Vanilla flavour.
• Known for its excellent and
highly preferred flavour,
fragrance and aroma.
Balanced ratio of 2:1 = carbs:protein
No artificial colors, flavors or
preservatives
170 calories & 2 grams of Fat
6 grams of dietary fiber
1/3 of the daily Value for 24 essential
vitamins and minerals
18 amino acids
POSITRIM –Healthy Drink
Healthy Weight Loss …
does not only mean
Eating low calorie foods,
but also to maintain
A HEALTHY LIFESTYLE
POSITRIM
Healthy Living Weight
Management Program
Begin with a Realistic Goal
Say… 5 - 8 kgs in
2 months time
POSITRIMHEALTHY LIVING WEIGHT MANAGEMENT PROGRAM
Intensive Weight Loss (Phase I) - for first 2 weeks
Controlled Weight Loss (Phase II) - next 10 weeks
Maintenance
POSITRIMHEALTHY LIVING WEIGHT MANAGEMENT PROGRAM
Begin the weight loss program with Phase I
Choose any 2 meals amongst Breakfast, Lunch & Dinner (preferably not two consecutive meals)
Replace with POSITRIM drink twice a day
POSITRIM
Intensive Weight Loss (Phase I)
Total daily calorie should add up to
1200 calorie
Follow this phase for 2 weeks and then move to phase II
Intensive Weight Loss (Phase I)
POSITRIM
Replace 1 meal with POSITRIM drink and eat two other meals
Total daily calorie should add up to 1500 calorie
Follow this phase for remaining 10 weeks
POSITRIMControlled Weight Loss (Phase II)
Once you have achieved your ideal weight
Maintain it !
by following Phase II along with regular
exercise
POSITRIMHEALTHY LIVING WEIGHT MANAGEMENT PROGRAM
ATTRACTIVE & INFORMATIVE
POSITRIM BUSINESS BUILDING TOOLS
POSITRIM
STARTER PACK
POSITRIM
• Shaker
Helps you prepare tasty
Positrim shakes.
DAP: Rs 99/-only
POSITRIM• PedometerAn effective tool to improve your
Physical strength and fitness.
Measures the distance walked and monitor the number of calories burnt.
DAP: Rs 99/-
POSITRIM
BMI Calculator with Measuring Tape
Helps you calculate your
Body Mass Index.
DAP: Rs 49/-
Brochure:Available in English and Hindi
DAP: Rs 30/- for a pack 5’s
Healthy Recipes with Positrim
Chef Rakesh Kumar Crown Plaza, Delhi
DAP:Rs 35/-for 5
Let’s Prepare some
“TASTY & HEALTHYPOSITRIM CHOCOLATE &
VANILLA SHAKE”
4-3-2-1 Body Training System
Sean FoyHealth & Fitness Specialist at Nutrilite Health InstituteFilm in Hindi & English
Positrim Film
In six regional languagesSet of two films Rs 100/-
POSITRIM
MRP – Rs 1699
Pack Size – 15 Sachet
Number of Packs for 12 weeks
(Three Months)
Week 1 : Two pouches a day
(Intensive Weight Loss) – 1 carton
Week 2 : Two pouches a day
(Intensive Weight Loss) – 1 carton
Number of Packs for 12 weeks
(Three Months)
Week 3 to 12 : One pouch a day
(Controlled Weight Loss) – 5 cartons
Total Number of cartons
in 12 weeks (3 months) - 7 cartons
The Secret of Managing Weight
•
Commitment
• Discipline
• Honesty
• Flexibility
• Consistency
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