Healthy Living
What makes Healthy Living
so difficult today?
OUR LIFESTYLE….
• Unhealthy diet
• Lack of exercise
• Stress
• Excess Alcohol
Half of Delhi’s populationis overweight
• …49.4% of Delhi is
overweight… as per WHO BMI
Index of 25
• On the Asian BMI parameter
of 23,the percentage rises
to 65%TIMES OF INDIA…reports
Prevalence of OBESITY …
Continues to increase in INDIA
A Major Cause ofconcern…
OVERWEIGHT …OBESITY
• Heart Problems
• High Blood Pressure
• Stroke
• Diabetes
• Cancers
• Joint Pain
Obesity accelerates …
“ In a historic first, there are now as many
OVER NOURISHED
People as undernourished around the
world.”
…Reports
Globally, there are more than 100 crores
overweight adults, at least 30 crores
of them obese.
WHO REPORTS…
GLOBESITY
EPIDEMIC OF THE MILLENIUM
Virtually every country has or will have
an overweight problem
This amounts to 4-5 crores overweight Indians
Nutrition Foundation Of India
1/3rd of males and more than
1/2 of the females belonging
to upper middle class in India
are currently overweight
WHO Estimates…
By 2020 more people will die
of weight related illness like
Heart attacks than of tuberculosis…
Causes OBESITY
ENERGY INTAKE >ENERGY EXPENDITURE
How do we measure
Obesity?
BMI CATEGORY
<20 Under weight
20 - 25 Healthy
25 – 30 Overweight
>30 Obese
Body Mass Index
BMI (Body Mass Index) = Weight (Kgs) / Height x Height(mts)
E.g. Weight = 75kgs, Height = 1.67 meterBMI = 75 / (1.67) x (1.67) = 27.0 ( Overweight)
As per WHO Index
Knowing Your Shape
Obesity around waist creates Apple Shape
Obesity around hips or thighs creates
a Pear shape.
An apple shape causes
more health risks
than a pear shape
Gender WHR associated withhealth risks
Men > 1.0
Women >0.85
Waist to Hip Ratio
WHR (Waist to Hip Ratio) = Waist (cms) / Hip (cms)
•Reduces the longevity
•Deteriorates the quality of life
•Results in Hypertension, Diabetes, Heart problems,
Arthritis, Cancer
Psychological consequences
Disrupted self image - Depression
Lack of confidence
Obesity/ Overweight -Increases Health Risk Factor
Health care trends
In response to health fears –
consumers are looking for
HEALTHY LIFESTYLE OPTIONSSource: WHO, CII-McKinsey study, 2000
WEIGHT MANAGEMENT…..A
New Mantra
Improves quality of life
Improves self esteem and confidence
Better control of any health risk
Feel fit and more energetic
MOTIVATIONEXERCISEPRODUCTFOOD
Four Pillars ofWeight Management
Healthy WEIGHT MANAGEMENT
PHILOSOPHY
Decreasing the amount of Caloriesin Food
Increasing physical activity
Calories in Food < Calories Used=Weight Loss
POSITRIMIS A BIG OPPORTUNITY!
POSITRIMMeal Replacement - Low Fat Drink Mix
Delicious, Complete
Nutritionally Balanced
Weight Management Drinkin Chocolate ,Vanilla &Strawberry flavors
POSITRIM
POSITRIMNutritionally Balanced Drink
A balancedratio of 2:1
= carbs:protein
18 amino acids
6 grams ofdietary fiber
No artificial colors, flavors or preservatives added
1/3 of the dailyvalue for 24
essential vitaminsand minerals
170 caloriesand only 2grams of fat
POSITRIMMeal Replacement - Low Fat Drink Mix
Pricing :
MRP : Rs 1699/- per carton (Each carton to carry15 sachets of Positrim Drink Mix).
DAP : Rs 1416/-
BV : 1253
PV : 25.06
Healthy Weight Loss …
does not only mean
Eating low calorie foods,
but also to maintain
A HEALTHY LIFESTYLE
POSITRIM
Healthy Living Weight
Management Program
POSITRIMHealthy Living Weight Management Program
• Offers you with everything that will meetYOUR specific needs
• Enables you to reclaim your life byLosing Excess Weigh
• Then Maintain it
POSITRIMHEALTHY LIVING WEIGHT MANAGEMENT PROGRAM
• Easy to follow, comprehensive and scientificprogram
• Provides weight loss by replacing meals withPositrim drink
• Program offers weight loss with eating varietyand flexibility
• Variety enables more people to stick for a longerperiod of time
Begin with a Realistic Goal
Say… 5- 8 kgs in
2 months time
POSITRIMHEALTHY LIVING WEIGHT MANAGEMENT PROGRAM
Intensive Weight Loss (Phase I)- for first 2 weeks
Controlled Weight Loss (Phase II)- next 10 weeks
Maintenance
POSITRIMHEALTHY LIVING WEIGHT MANAGEMENT PROGRAM
Choose any 2 meals amongst Breakfast,Lunch & Dinner (preferably not twoconsecutive meals)
Replace with POSITRIM drink twice a day
POSITRIMIntensive Weight Loss (Phase I)
Begin the weight loss program with Phase I
Total daily calorie should add up to
1200 calorie
Follow this phase for 2 weeks and thenmove to phase II
Intensive Weight Loss (Phase I)
POSITRIM
Replace 1 meal with POSITRIM drink andeat two other meals
Total daily calorie should add up to 1500calorie
Follow this phase for remaining 10 weeks
POSITRIMControlled Weight Loss (Phase II)
Once you have achieved your ideal weight
Maintain it !
by following Phase II along with regular exercise
POSITRIM
•Just empty the contents of 1 sachet
into a shaker.
• Add 200 to 250 ml of cold water.
• Cover and shake for 30 seconds.
POSITRIM
USAGE:
• For a special treat , pour200ml of cold water andcontents of 1 sachet intoa blender.
• Add ½ cup of ice.Blend for 30 seconds
POSITRIMUSAGE:
Number of Packs for 10 weeks
(Three Months)
Week 1 : Two pouches a day
( Intensive Weight Loss) – 1 carton
Week 2 : Two pouches a day
( Intensive Weight Loss) – 1 carton
Number of Packs for 10 weeks
(Three Months)
Week 3 to 10 : One pouch a day
( Controlled Weight Loss) – 5 carton
Total Number of cartons
in 10 weeks (3 months) : 7 cartons
The Secret of Managing Weight
• Commitment
• Discipline
• Honesty
• Flexibility
• Consistency