allegro 168 Communications + Design
T / 613 789 7168 F / 613 789 4168 www.allegro.ca150 Cathcart Ottawa Ontario Canada K1N 5B8
Proposal for a Creative and Management Firm for the Portrait Gallery of Canada’s Portraits on the Street Initiative
Solicitation #: 5Z011-08-0293
Presented by
Allegro168 Inc.
September 28, 2007
The authorized company representatives for the purpose of this proposal is:
Nicole Vallée, R.G.D. President
Yannis Souris Vice-president, Advertising
150 Cathcart StreetOttawa, ON K1N 5B8 Telephone: 613-789-7168 E-mail: [email protected]
PBN 867475089PG0001
iii
Table of Contents
Communication is no less than a Human to Human Connection . . . . . . . . . . . . . 1
Possible Creative Approaches . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2
Small is Big . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
About Allegro168 Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
Our Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
Ability and Flexibility to Respond to Timelines and Urgent Requests . . . . . . . . . . . . . 7
Security and Confidentiality of Information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
Approach and Methodology . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
Quality Control . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
What is an R.G.D.? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11
The Allegro168 Team . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12
Relevant Experience . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15
A. Relevant Experience Managing Complex Projects . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15
1 . Canada Millennium Scholarship Foundation: Future to Discover Educational Pilot Project . . 15
2 . Natural resources Canada: Redesign Graphic Elements for Lobby and Linkage Corridors . . . . 17
3 . ottawa Public Health: Mass-media Anti-tobacco Campaign . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19
Client References . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21
Additional Relevant Experience Managing Complex Projects . . . . . . . . . . . . . . . . . . . . . 22
4 . ryiad elsolh Museum: Graphics standard for Interior Walls Design . . . . . . . . . . . . . . . . . . . . . . . . . . . 22
5 . Blink: Graphics for Interior and Exterior Walls . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24
B. Relevant Experience Marketing Complex Museum Projects . . . . . . . . . . . . . . . . . . . . 26
1 . The National gallery of Canada: Krieghoff: Images of Canada National Campaign 26
2 . The National gallery of Canada: Monet/renoir National Campaign 27
3 . The Canadian Museum of Nature: National ad Campaign 28
4 . The Canadian Museum of Civilization: Imax/omnimax Campaign and Cross Promotions 29
5 . The Montreal Museum of Fine arts: group of Seven: Fonorola Cross Promotion 30
Budget Proposal . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31
Conclusion (Why Allegro168 is the ideal firm for this project) . . . . . . . . . . . . . . . . . . . . . . . . . 32
Appendix (CVs of key personnel on the PgC account) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33
1
Communication is no less than a Human to Human Connection
Allegro168 Inc. is pleased to respond to Portrait Gallery of Canada’s (PGC) request for a proposal
aimed at establishing a supply arrangement with a qualified company for the creative develop-
ment and management of the Portraits on the Street Initiative
after doing considerable research, we have a clear understanding of the objectives that the PgC has set
and are listed below:
1 . Connect Canadians to each other by preserving and exploring the values that defined us in the past and
continue to provide an enduring basis for our country’s vision of nationhood now and into the future;
2 . Provide a unique visual history of Canada, interpreted on a human scale, through the faces of individuals
who have shaped and who continue to shape the history and culture of the nation;
3 . Connect Canadians through contemporary and historic exhibits and new media accessible in person and
through the virtual network .
Furthermore, the project itself must meet the following goals:
1 . Establish the presence of and brand the PGC as an innovative and dynamic institution;
2 . Attract a broad and diverse audience;
3 . Make the collection accessible in Canada’s Capital region, and through the virtual network .
It is our belief that in order to meet these goals, the creative and
planning strategy has to revolve around the visitors . It also has to
involve them . The audience has to be central and integral to the
project . We have several ideas on how PgC will make the average visi-
tor part of the Portraits on the Street Initiative .
The following page includes some ideas that might help you assess
how Allegro168, if chosen, will approach this innovative project.
1
Elements of the
exchibit must
be interactive in
nature. That is to
say the audience
needs to participate,
be engaged and
respond to specific
calls to action . If the
PgC’s Portraits on
the Street Initiative is
to make an impact
next February, visi-
tors have to leave
the exhibit with the
memorable experi-
ence that they were
and still are part of
Canadian heritage,
tradition and history .
In other words they
would have to look
right at themselves.
2
Possible Creative Approaches
PROJECT A TRUE IMAGE OF YOURSELF. Project portraits of Canadians visiting the exhibit on well-located building walls
in the downtown core.
To achieve this, we would set up a small street photo studio at the location where the
actual exhibit is . (Sparks Street Promenade, for example) . Digital files of the images
would be fed to a computer and a video unit where they can be projected instantly
complete with frames on a rented wall (or government property) for everyone to
see . Design elements of the identity of the exhibit will also be shown, along with the
theme of the exhibit and PgC logo . a copy of the visitor’s portrait will be also printed
instantly on a promo card that would feature an offer (ie . free visit to the gallery) .
REFLECT ON CANADIAN LIFE. Viewers look at themselves via framed mirror material at centrally located bus
shelters and other appropriate outdoor areas.
The right message would be developed to accompany the frames . Design elements
of the identity of the exhibit will be also shown, along with the theme of the exhibit,
strong call to action and PgC logo . The idea is to generate publicity and word of
mouth awareness of the exhibit .
PAINT/TAKE A SELF PORTRAIT.
Run a contest that calls for Canadians to make/take their self portrait.
Participants upload jpgs of the portraits to the PGC web site for everyone
to see. The images would be accompanied by a short bio. The finalists
would be featured in a special showing at the Gallery in the near future.
Messaging would be developed to encourage people to participate through
conventional and internet ads . Design elements of the identity of the exhibit will be
also featured, along with the theme of the exhibit, strong call to action and PgC logo .
A TRUCKLOAD OF CANADIAN HISTORY.
Rent a transport truck for the duration of the exhibit. Simply use the interior
cargo walls as Gallery space. Park the truck at designated traffic areas changing
locations every two days or so.
The truck exterior acts as giant outdoor advertising that features theme, message,
graphics, exhibit identity and so on . The gallery truck parks outside schools and
other high traffic spots . Volunteers invite people to get on the exhibit . The idea is
to generate publicity and word of mouth awareness .
1
2
3
4
Please note: The ideas below are not necessarily approaches that Allegro168 recommends .
They were conceived for the sole purpose of demonstrating the firm’s ability to expand creative horizons .
Whether the concepts are implementable or not, is not the scope of this proposal .
Consider a Winterlude
tie-in promotion. Or just staging part
of the exhibit right
at any of Winterlude’s
venue locations .
3
Small is BigIn a society where bigger is often considered better, we at allegro168 also understand
the merit and value of being small and focused .
at allegro168, you will find an experienced team of senior professionals who recognize
the challenges of creating effective communication tools . We can assure you that our
focus, responsiveness, commitment to quality and our respect for deadlines and budgets
will be demonstrated .
allegro168’s mission is clear: to help our clients realize the full value of their communications
by driving a unique and compelling image that is consistent with that promise across initia-
tives, actions, behaviours and supporting critical competencies that deliver on the mandate
today and tomorrow .
We thank you for considering the talents of allegro168 and look forward to an opportunity
to work together and successfully respond to both your current goals and long-term busi-
ness objectives .
4
About Allegro168 Inc.
For over 14 years, allegro168 has distinguished itself as a communication and design consultancy
like no other — with a fully bilingual staff of seven employees and a solid strategic approach to all
design elements .
allegro168 has developed a strong, comprehensive portfolio of work while serving clients in the
private, public and not-for-profit sectors . From the start, the firm began working with numerous
organizations who appreciated its reputation for getting the job done quickly and efficiently .
We also have extensive experience working in the education sector . Some of our clients have
included: Carleton University, University of ottawa, la Cité collégiale, the Canada Millennium
Scholarship Foundation and we have also worked with the Canadian Nurses association and
Canada Medical association on the promotion of their professional education programs .
The allegro168 team maintains a high level of expertise in the areas of suitability of design,
strategic marketing, branding, and integrated design communications . We combine strategy,
creativity and sound planning processes to deliver quality solutions that help our clients realize
their business goals .
We are multi-disciplinary
our services include brand-strategy development, corporate and marketing communications,
advertising, editorial design and illustration .
We are RGD accredited
as members of the association of registered graphic Designers of ontario (rgD ontario), we
adhere to the highest standards of professional conduct and creative integrity .
We are multilingual
It is our pleasure to serve you in both of Canada's official languages, French and english . We also
have in-house capabilities to work in a variety of foreign languages including arabic, Spanish
and greek .
We are passionate
For us, communication is essentially a human to human connection . Strong and lasting connections
enable clear and effective communication . So we strive to forge profound links between clients and
their audiences . We apply the power of design to:
• reveal and promote corporate identities that people recognize,
• express honest convictions that people trust,
• achieve meaningful impact that ensures people remember, and
• evoke emotional responses that make people act.
4
5
Our Services
At Allegro168, we offer a comprehensive and flexible suite of services. You may select the full
suite and work with us as your dedicated agency or you may choose from the specialized servic-
es below to complement your existing portfolio or support your internal marketing operations.
Strategic Planning
Strategic and cost-effective solutions designed to meet the needs of your business challenges
Helping you to define your strategic direction and formulate a communications or marketing plan .
assisting you with selecting the right mix of technologies and product vehicles to deliver your infor-
mation and reach your target audience . With a solid understanding of economics, recommending
strategic and cost-effective solutions within budget and scheduling guidelines .
Branding
The vision to instill a recognizable brand and memorable expression
Branding is building audience recognition of who you are and what you stand for . leading you
through this process by managing the development of your corporate or visual identity, program
branding and vision . Proficiency in brand assessment, suitability of design, and media integration .
Corporate Communications
Channel communications with a clear mission
Providing strategies and coaching to ensure that your corporate image maintains its integrity
and continuity throughout every product and message communicated from your organization .
overseeing the development of integrated communications across all media channels .
Marketing Strategy, Advertising and Media Planning
Communicating your message across all mediums
Working in all advertising media, from traditional print and broadcast to new and emerging oppor-
tunities online . In addition to strategy and execution of advertising campaigns, we also offer strate-
gic media planning and buying .
5
6
Web Development
Technological solutions that work
Combining focused copy and quality visuals with an efficient and logical site architecture . With our
functional approach to design, ensuring that our web sites are efficient and effective through easy
navigation, high visual appeal, clear messaging, and allow for easy updating .
Project Management
Sound project management practices bring quality results
overseeing all, or specific, phases of communications product development — from strategic
planning and creative conceptualization to product launch . In-depth of policy and implementation
of graphic standards within branding, corporate communications, and electronic media solutions .
Budgeting and Scheduling
Budget management and scheduling benchmarks that support the entire life-cycle
of product development
Holding a deep and define understanding of what a successful project requires . Bringing extensive
experience in cost evaluation, preparation of production schedules, budget planning, monitoring,
and reporting . Knowing that clients need to be helped in meeting their deadlines and that supplier
production needs to be managed well . Closely monitoring the irreplaceable source of time and
budget mandates .
Quality Assurance
Committed to quality, value and results
Understanding the importance of quality assurance . With excellence as a benchmark, an exact
eye for detail and critical usability testing procedures bringing added value to the client while
adopting a rigorous process to quality control throughout each and every step of the
communications cycle .
6
7
Ability and Flexibility to Respond to Timelines and Urgent Requests
The nature of our business often requires quick turnaround or responses to urgent requests .
We have all been faced with challenges where “it was due yesterday!”
at allegro168 we’ve spent years refining our work process to accommodate such needs while
continuing to ensure quality work . our senior staff has extensive experience multi-tasking and
project managing in order to respond to our clients’ requests and to complete projects within
established Timelines .
over the last 14 years, we have built solid and loyal relationships with suppliers that can provide
printing, photography and many other services in record time .
our management team is readily accessible for daily contact . our formal office hours are Monday
to Friday 9:00 am to 5:00 pm and all of our account managers are available after hours by cell phone .
When a project dictates overtime or weekend work, our design staff is also available .
Security and Confidentiality of Information
at allegro168 we understand the importance of security and confidentiality . each and everyone
of our clients compete for customer share and we need to help each client stay competitive by
respecting their needs and their projects .
every project we do is backed-up on a daily basis and a copy of this back-up is kept off the premises .
When the project is completed, we archive it . We make a final tape back-up and a CD-roM copy . one
copy of the project is kept in the studio the second copy is securely kept off the premises .
The work we do for our clients is never posted on our web site or included in our portfolio without
receiving their permission .
It is also allegro168’s company policy to not discuss any details of the projects we are working on
outside the office . This clause is factored in each of our employee’s contract agreements .
When a job in is production, we do not recycle laser proofs until the job is completed and if the
information is highly sensitive these lasers are shredded upon completion of the project .
7
8
Approach and Methodology
at allegro168 we know that an effective process is a critical factor in leveraging the combined
talents of our team and our clients . our process produces design solutions that leverage the
knowledge of our clients with a framework that produces a communication strategy that has
a strong foundation .
our design process has been refined and streamlined over the years to achieve better results
quickly and smoothly . We recognize the proper amount of structure is critical to a project’s
success to ensure steps are followed strategically and to ensure the optimum use of resources .
our methodology provides the right balance between research, dialogue, design and fosters
creativity and collaboration between the client and creative team .
Design Brief
any project needs a strong foundation and this is achieved through the development of the design
brief . We develop the design brief to establish a mutual understanding of the scope of work and
the objectives of the design process . a thorough design brief takes the client’s information and
translates it into a design-oriented action document outlining specific deliverables .
The design brief document is signed by the client and our project manager . If a project is larger
and more complex, the design brief is reviewed and approved by the stakeholders involved .
a critical reference document and the first step of our process — the design brief helps keep us
on budget, on schedule — and true to the project’s objectives .
The design brief comprises the following elements:
1. Project Overview and Background
establishes ownership and presents the scope, the business need and the desired outcomes of
the project .
2. Category Review
Summarizes the competitive context of your organization, product and service through a review of
your market space and your position in it .
3. Target Audience Review
Defines all target audiences .
4. Organization Portfolio
Presents your corporate-positioning and brand-value statements and assembles your existing
materials and activities . This allows us to build on your achievements — and ensures we comply
with your goals .
5. Design Objectives & Execution Guidelines
outlines our strategy for developing the communication/design solution, from the criteria for
direction and approach, to procedures for testing and approval .
6. Project Scope, Time Line & Budget
Documents the administrative aspects of the project, phase by phase .
once the design brief is prepared, we assign our team members based on the nature of your
project and the expertise required . Then we head to the think tank to conduct brainstorming
exercises and develop as many ideas as possible . Those with promise are further explored and
refined; the strongest ideas are developed for your review .
8
9
Quality Control
Docket System
once all project information is gathered and evaluated and the design brief and project schedule
are approved, we open a very detailed docket for the project . This docket has a client and project
number . It contains a specification sheet that outlines the technical details for the design and
production, the marketing aspects and the objectives of the project . The docket also lists all
outside suppliers such as printers, photographers, writers, etc . when applicable .
The docket is divided in two sections — the “Design Development” and the “Production” sections .
In each section, we keep a journal or an activity sheet on how the project progresses . These sheets
will include client comments, stages of production, designer comments, etc . These sheets allow for
anyone opening the docket to know accurately at what stage the project is at . Therefore should the
main designer assigned to the project become ill or is absent for a long period of time and is inca-
pable of completing the project, another designer on our team will understand at what stage the
project is at and what are the overall objectives for the assignment .
If changes are required at either the design or production stage, a work order sheet is completed
and inserted in the docket outlining specific instructions . all samples of mock-ups or formatted
documents are dated and found in their appropriate sections of the docket .
Change Orders
When a client requests a change to a project that is outside the initial contract as defined in the
scope of work, a change form is prepared for the client’s approval . The form includes the description
of the changes requested, reasons for the changes and corresponding costs when applicable .
Weekly Status Reports/Meetings
Weekly status reports are especially useful for projects that require several weeks or months
to complete . The status report builds on the critical path/schedule that we have developed for
the project but contains more detail and accurately reflects the status of the project at a particular
moment in time . The report will include tasks, milestones or steps that will have an impact on
the final outcome .
9
Approvals
at the concept stage, a project is always verified by the creative director and the studio manager
to ensure the ideas presented are in-line with the requirements of the design brief .
at the production stage, projects are always verified and proofread in both official languages by the
project and production managers .
once the concept or production material is approved internally, we send it to the client . The
project is always accompanied by a sign-off sheet for approval . If a PDF is sent for approval,
it will be accompanied by an electronic version of this sheet .
The sheet is typically signed by the client once a design concept is approved, after the formatting
of text or after author’s alterations have been implemented . When author’s alterations do occur,
we ensure the client is notified and kept up to date on costs incurred . Typically one set of revisions
at the design stage is included in our proposal .
Time Sheets
every member of a project team records their time spent on the project through Frontiva which
is an electronic time sheet . all expenses related to a job, whether it be photography, colour lasers
or other are recorded in this program . once a job is completed, Frontiva allows us to collect all the
electronic time sheets as well as the expenses to give us a final tally of the project . Frontiva allows
us to generate regular reports to help us monitor costs and overall project budget .
Final Artwork and Back-up Systems
Before the completed artwork is delivered to the client or to the printer, it must go through a
quality control check list . This list has a series of items that need to be reviewed and checked
including trapping information, angle of screens, colour laser separation, high-resolution photos,
colours, binding etc . The information on this sheet is always reviewed by at least two people .
When the project is completed, we archive it . We make a tape back-up and a CD-roM copy of the
project . one copy of the project is kept in the studio the second copy is securely kept off the premises .
Rap-up Meeting
once the project is delivered, we have an evaluation meeting to discuss the details of the project —
if they were any particular challenges and how they were met . The purpose of this rap-up meeting
is to see how we can improve our design and production methods as well as the service we offer
to our clients .
10
What is an R.G.D.?
allegro168 designers hold the r .g .D . Professional designation . a registered graphic Designer
or r .g .D . is a graphic designer who has met the association of registered graphic Designers of
ontario’s (rgD ontario) qualification criteria and standards of professional practice, and therefore
has been granted the right to use the professional designation . rgD ontario is the only professional
body in Canada that holds accreditation .
rgD ontario was created by an Act of the Ontario Legislature in 1996 (Bill Pr56) . The association’s
mandate is to serve the best interests of both the graphic design industry and the public by:
• establishing, promoting and regulating uniform province-wide standards of knowledge,
skill and ethics for all persons engaged in the practice of graphic design
• offering a unified and credible voice for graphic design practitioners, educators
and managers
• advising members of developments in laws and practices related to graphic design
• Promoting the importance and benefits of graphic design to business, government
and the public
• Providing a forum for the exchange of information and knowledge relevant to the practice
or instruction of graphic design
Member of the Board of Directors
effective 2002, allegro168’s President Nicole Vallée, r .g .D . was appointed to Director of the
association of registered graphic Designers of ontario . In 2007, Nicole was elected President of
the board . Her role is to represent the needs and concerns of r .g .D .s; develop strategies to increase
membership across the province; advocate on professional work ethics; assist with the development
of continuing education programs; conduct presentations, and be a mentor to new, up-and-coming
graphic designers .
The Role of the Association
rgD ontario represents the voice of over 2,800 members across ontario, and on their behalf:
• lobbies business, educational institutions and government on issues affecting the business
and practice of graphic design
• Promotes the r .g .D . designation, encouraging business, government and other buyers
of graphic design services to hire registered graphic Designers
• Provides information to buyers of graphic design services, helping them to distinguish
between professional graphic designers and others who claim to offer graphic design services
• Partners with corporate sponsors to provide members with opportunities for professional
development and continuing education
11
The allegro168 team
The proposed allegro168 team for the Portraits on the Street project will include:
Nicole Vallée, r .g .D . — Project Manager and Creative Director
Yannis Souris — Vice-president, advertising
Adam Smith — account Manager, Back-up Project Manager
Jocelyn Renaud, r .g .D . — Senior Designer
Ziad Alkadri, r .g .D . — Senior Designer
Cristina Valenzuela, Prov . r .g .D . — Designer
Nicole Vallée, r .g .D . – Project Manager and Creative Director
The President of allegro168, Nicole Vallée, is a successful entrepreneur who started working in
Toronto’s graphic design community in the late 1980s after studying at both the ontario College
of art and Design and also the algonquin College School of Communication arts .
Her career began as a designer where she developed expert technical knowledge of her craft .
Within a few years, she switched over to the account management side of the business, where
she learned the intricacies of developing brand and communications strategies for her clients .
She has a strong understanding of both the business and creative side of the world of design . Her
focus is to ensure effective communications product development through sound communications
planning of design, branding, publishing, advertising, internet, multimedia, printing, editorial and
linguistic initiatives .
With over 20 years experience, Nicole maintains a high level of expertise in the area of marketing,
promotion and communications product development . She combines strategy, creativity and
sound planning processes to deliver quality solutions that help our clients realize their goals .
Nicole has been a member of the association of registered graphic Designers since 1998 and
has been a member of the board of directors for the last four years . Nicole is also a member of the
algonquin College advisory Committee for the graphic Design program and Le comité consultatif
du programme de design graphique de la Cité collégiale .
Nicole would be the project manager for the Portraits on the Street initiative and would also
oversee all creative development .
12
Nicole has more than
20 years experience
in managing complex
communications plans
for Government
agencies that involve
logistics, budgets and
quality control .
Please see CVs at the back of this proposal for more information on Allegro168 team’s experience and qualifications .
13
Yannis Souris — Vice-president, advertising
Yannis has 15+ years of experience in the advertising and design industry . He has worked as a
creative director for local and national agencies . He is very well experienced in strategic media
buying and planning . Yannis is also a talented copywriter .
Yannis has won more than 200 local and national advertising and design awards . More importantly
his work gets results . Yannis has worked on many major accounts from Museums to major
retailers including NgC, CMC, Museum of Nature, CMCP, lung association, the aIDS Committee
of ottawa, Falconbridge resources, Camp Fortune and omnimax . His expertise rests in an
ingrained ability to capture the most surprising angle of a marketing initiative to capture the
audience's attention .
Yannis would be responsible for leading the creative workshops and brainstorming sessions
as well a as assist Nicole with the creative development and management of the project .
Adam Smith — account Manager
adam is an experienced communications consultant who oversees the management of many
allegro168 projects . His deep and refined understanding of the business and creative sides
of communication design have been earned honestly over more than 10 years: first, while
working for his parents' advertising agency in Saskatoon; and second, as co-owner of Terra
Communications Inc ., where he played a variety of administrative roles, including account
supervisor and production manager . Some of adam's key accounts included Cogema,
PotashCorp and Weyerhauser .
adam graduated and obtained a Bachelor of arts degree from the University of Saskatchewan .
He has also obtained certificates of completion from the Saskatchewan Institute of applied
Science and technology (SIaST) for adobe Photoshop and Illustrator, Quark Xpress and
Microsoft office .
adam would oversee the internal production management for the Portraits on the Street initiative .
Jocelyn Renaud, r .g .D . —-Vice-president, Senior Designer
an outstanding designer and illustrator with more than 20 years experience, Jocelyn is a
graduate of the algonquin College School of Communication arts . He has been a member of the
association of registered graphic Designers since 1998, and a partner at allegro168 since 1995 .
Jocelyn's work has won numerous awards throughout Canada and the United States . Whether
tackling a corporate identity or promotional program, Jocelyn brings a unique sense of creativity
and design to all projects .
Jocelyn also manages allegro168's creative staff, evaluates its work, and ensures that projects
meet all requirements of the design brief . He also verifies each project upon completion,
ensuring that internal quality control standards have been met and that final files are ready
for printing .
Jocelyn would be responsible of the development of design concepts, production layout and
quality control for the various components required for the Portraits on the Street initiative .
13
Yannis has extensive
hands-on experience
in art, creative and
account direction in
museum marketing,
advertising and pro-
motions . He has done
substantial work for
the National Gallery
of Canada, The
Canadian Museum
of Civilization,
The Canadian
War Museum, The
Canadian Museum
of Nature, The
Canadian Museum
of Contemporary
Photography and
Science North
amongst others .
Please see CVs at the back of this proposal for more information on Allegro168 team’s experience and qualifications .
Jocelyn has more
than 20 years expe-
rience art directing
and producing
major projects for
Government agen-
cies and institutions .
14
Ziad AlKadri r .g .D . —-Senior Designer
Ziad is responsible for the development and execution of design concepts for a variety of
allegro168 projects including annual reports, brochures and posters . His work has been
published in Applied Arts and recognized with awards around the globe . Ziad's analytical and
research skills have helped establish him as an expert in the design and implementation of
corporate identities and visual branding strategies . His unique accomplishments include the
design of a font in the arabic alphabet .
Ziad has a Baccalaureate in graphic design from the american University of Beirut, where
he specialized in communication and design, exhibit design, and advertising .
Ziad would also be responsible of the development of design concepts, production layout
and quality control for the various components required for the Portraits on the Street initiative .
Cristina Valenzuela, Provisional rgD — Designer
Cristina joined allegro168 in the fall of 2005, after studying interior design and graduating from
the algonquin College School of Communication arts . Convinced of design's key role in commu-
nicating an organization's story and accomplishments, Cristina maintains sound typography and
layout knowledge, as well as excellent production skills . Hard working, flexible, possessing an
astonishing attention to detail and remarkable grace under pressure, Cristina has distinguished
herself as a promising young designer at allegro168 .
Cristina would assist Jocelyn and Ziad in the production phase for the various components
required for the Portraits on the Street initiative .
Ziad has worked
on major branding
projects overseas .
Most notably the
Ryiad Elsolh Museum
in Beirut .
Please see CVs at the back of this proposal for more information on Allegro168 team’s experience and qualifications .
15
a .
1 .
Relevant Experience Managing Complex Projects
Canada Millennium Scholarship Foundation Future to Discover Educational Pilot Project
The Canada Millennium Scholarship Foundation is a private and autonomous organization established by an act of
Parliament in 1998 . The Foundation helps Canadians to meet the challenges of a rapidly changing economy by creat-
ing opportunities for them to pursue post-secondary education (PSe) .
among its many initiatives is the Future to Discover (FTD) pilot project, which involves a partnership between the
Foundation and the governments of Manitoba and New Brunswick . FTD seeks to identify effective strategies that
not only encourage young Canadians to pursue PSe, but also help students, parents and guardians make informed
decisions on occupational choices and associated courses of study .
The Response
In the spring of 2004, the Foundation launched a competitive process to find a communications/ design partner
that could undertake a key FTD component: english and French interpretation, packaging and delivery of detailed
PSe information for high-school students .
Based on its unique approach, and the strengths of its production team, allegro168 was chosen as the winning firm
from among numerous respected Canadian companies in June 2004 .
allegro168's task was substantial . The company had to devise an effective means to convey relatively dry PSe
information to an audience of approximately 2,500 students . Furthermore, the information would have to be
delivered sequentially over a period of three years, since the project was designed to follow students through
grades 10, 11 and 12 .
Allegro168’s Responsibilities
• english and French copy writing for magazine and web site• Design and layout for separate english and French magazine• Photo research• Printing and delivery to Manitoba and New Brunswick • Design and printing of peripheral tools including binder materials, brochures,
postcards, certificates of completion and merchandising• Design and programming of web site including monitoring features and password
protection• Production of monitoring and data tracking reports for web site• Hosting of web site• regular updates and maintenance of web site until completion of project
in Spring 2008
16
F2D Magazine
Future to Discover web site
The Result
Bold and colourful, the F2D magazine engages its audience with brief and informative articles
and games, as well as profiles of real-life PSe students . F2D is written in clear, concise and readily
accessible language that addresses its audience with enthusiasm, intelligence, humour and respect .
F2D and futuretodiscover .ca are carefully co-ordinated to complement each other, exploit the
individual strengths of each medium, and generate maximum cross-traffic . For example, both the
magazine and web site feature Whazzamean?, a helpful glossary of career-planning and PSe termi-
nology . However, while each issue of the magazine features only a few key terms, the web site will
compile a full list of these words and phrases over the course of the pilot project .
The web site also addresses the Foundation's needs by providing an effective tracking mechanism .
This monitoring function enables project administrators to study the online activities of FTD partici-
pants — a key concern in determining how students access FTD's wealth of PSe information .
Together, these information vehicles will help raise students' awareness not only of the range of
study options available through post-secondary institutions, but also current labour-market trends,
and the economic and social advantages of completing post-secondary studies .
17
2 .
Allegro168’s Responsibilities
• Design development for all three permanent exhibits/displays
• Presentations and liaison between various NrCan departments and Treasury Board
• Selection of suppliers and management of production, construction and installation
• oversaw necessary maintenance and repairs for two consecutive years after installation
Natural resources Canada (NrCan)Redesign Graphic Elements for Lobby and Linkage Corridors
The Situation
as part of its efforts to ensure a productive and innovative workplace, NrCan undertook a facelift of
the lobby and linkage corridors in one of the department’s premier buildings . among many goals,
NrCan sought to:
• enhance NrCan’s corporate profile as a great place to grow professionally,
• Build the Workplace of Choice brand for the Human resources Services Branch (HrSB) employee
recruitment and retention program,
• Develop an employee-recognition element as part of the excellence and Innovation Human
resources motivational program,
• Create a warm and friendly environment to welcome visitors and stimulate employees
• Provide effective directional signage, and
• Showcase various NrCan awards and award winners .
The Challenge
The NrCan building redesign posed considerable branding challenges . Specifically, NrCan wanted
to protect and promote the diversity and integrity of various project and program identities while
building, unifying and managing them under the umbrella of the departmental brand . The final
design also had to provide flexibility to accommodate future brand evolution .
The entire design effort had to be undertaken according to Federal Identity Program guidelines and
the department’s corporate communication strategy—and in both official languages .
The Response
on banners, walls and columns, and in display cabinets, allegro168’s design blends vibrant colours
and large pictographic elements to establish a confident yet cheerful departmental presence . The
design also provides a visual flow for the building’s lobby and linkage corridors, not only to ensure
stylistic uniformity but also, in conjunction with highly visible and easy-to-read signage, to effec-
tively guide employees and visitors throughout the space .
Faces depicting NrCan employees are central to the design . For visitors, the effect personalizes the
department by unifying the workforce and the crucial work it undertakes . employees, on the other
hand, learn how their efforts contribute to greater departmental achievements .
18
The Result
allegro168’s workspace redesign helped NrCan accomplish its objectives through the systematic
application of brand-building and brand-management techniques . Warmed and rejuvenated, the
building’s lobby and corridors are now comfortable, inviting spaces where employees can congregate
and meet informally .
effective use of motivational strategies, such as employee recognition, helps ensure an inspirational
tone throughout, energizing employees as they enter each day—and encouraging excellence in the
crucial work they undertake on behalf of Canadians .
19
Allegro168’s Responsibilities• Design development, english and French copy writing, layout for all components of cam-
paign to promote contest . This included, print advertisements, promotions on Facebook,
web site, posters, postcards and transit advertisements
• Developed judging criteria
• Judging of entries
• organized focus testing in english and French of top three entries
• Developed all print and electronic campaign components for winning entry
• offered an internship at allegro168 to winning student
3 . ottawa Public HealthMass-media Anti-tobacco Campaign
The Situation
exposé is the largest student-led anti-tobacco industry campaign in Canada . They are a dedicated
and passionate group of youth who like thousands of other youth all across ontario, are working
to expose the tobacco industry .
exposé exists because youth are becoming increasingly aware of the presence of a product in our
society that destroys our health and endangers our families and friends . everyday, exposé works
to educate other youth on the dangers of tobacco and the tobacco industries' manipulative tactics .
exposé's goal is to lower smoking rates in ottawa youth to 15% by 2007 and to 10% by 2012 . In
2003, a survey revealed that the smoking rate amongst youth was 21% . This same survey indicated
that in 2005 the smoking rate had dropped to 16% .
In light of these objectives exposé wanted to launch a mass-media contest inviting youth aged
18 to 24 to develop a smoke cessation media campaign targeting their age group .
The Response
allegro168 developed a promotional campaign to invite young adults from the ages of 18 to 24
to submit ideas and concepts for an anti-smoking mass media campaign .
The client wanted the campaign to depict smoking as abnormal behaviour which is why our
creative was focused on a visual that was abnormal but yet attention-getting and appealing for
that age group .
Working closely with the client and a group of young adults we provided creative consultation,
design, writing and production of the campaign tools .
20
The Result
Contest participation was extremely high — 45% over projected goals . We received quite a
variety of entries from students in marketing, graphic design, health, nursing, social sciences
and many other programs .
We assisted in developing the judging criteria and was also invited to be part of the jury .
The jury narrowed the selection to the top three entries that had the most merit and met
the campaign development criteria . These three entries were focus-tested among the target
audience .
allegro 168, working closely with the winning student, developed the mass-media campaign
components as well as wrote all copy in english and French as well as made recommenda-
tions on media .
Talk back to tobacco.exposé post-secondary mass media contest
Tired of being a target of tobacco advertising? If you’re 18 to24 years of age, and registered as a full or part-time studentat an Ottawa post-secondary institution, this is your chance topromote your own message.
Submit your advertising campaign ideas and you could win:
• an internship with a professional design-communications firm, plus
• the opportunity to participate in the development and delivery of your own smoke-free campaign, and
• a $500 Rideau Centre gift certificate.
ENTER NOWDEADLINE FOR ENTRIES:February 9, 2007
Get full details at
An initiative of Ottawa Public Health in partnership with Health Canada.
www. ottawa.ca
GotaBEEFwith tobacco?
Let everyone Know.
CRA_Large_AD_Fulcrum_E.qxd 12/21/06 11:13 AM Page 1
21
Client References
Canada Millennium Scholarship Foundation
Yves Y . Pelletier
Manager, Pilot Projects
1000 Sherbrooke West, Suite 800
Montreal, Quebec H3a 3r2
514-282-2140
ypelletier@bm-ms .org
Natural Resources Canada
Toni Pari
Chief, accommodation Management
accommodation Management Unit
580 Booth Street, 3rd Floor, room D3-2
ottawa, ontario K1a 0e4
613-995-1337
Toni .Pari@nrcan-rncan .gc .ca
Ottawa Public Health
Carole Legault
Tobacco Project officer
ottawa Public Health
255 Centrum Blvd .
orléans, ontario K1e 3V8
613-580-6744, ext . 23664
carole .legault@ottawa .ca
22
Ryiad Elsolh MuseumGraphic standard for Interior Walls Design
The Situation
The Museum is the actual home of one of the most influential Prime Minister of Lebanon – where he
was brought up. The project consisted of laying out his family, political and personal life on the glass walls
offset from the original house walls. As a metaphor to a piece of art protected in a glass box. Also, the
museum serves as a reference library for research on books of history and politics as well it serves as a
forum for debates, and presentations.
The Challenge
The challenge for this project was to use the glass modular system as a canvas keeping the possibility
that the space will change to act as a library or conference hall. The technique used which is removable
clear adhesice films (on which was printed the graphics) solved all the obstacles that might be
encountered. A graphic standards system had to be created so that all graphic appllications were
consistent and logical.
The Response
The natural day light as well as the electrical internal lighting from behind the glass wall, created
diemnsional and space related storytelling of his life as if one is experiencing it persnaly. The glass panels
moved on rails so that the space is divided into the different phases of the Prime Minister’s life.
4 .
Allegro168’s Responsibilities
• Creative conceptualization, design development, layout for all components of the exhibit
• Developed and executed detailed schematics of design variations
• oversaw production of various components of the exhibit
• Management of supplier network
Additional Relevant Experience Managing Complex Projects
23
The Result
The final product was very dynamic and eye-catching. We were able to find the right suppliers for both
the inside and outside wall treatments and worked closely with them and the architect to achieve the
final results.
24
BlinkGraphics for Interior and Exterior Walls
The Situation
Blink is an upscale manicure salon targeting cosmopolitan business women. In its effort to
launch what would be the first of a chain of franchise salons located in business districts of
major cities, Blink sought the help of a graphic design company to develop eye-catching
graphics for the interior and exterior walls of the salon.
The Challenge
The challenge for this project was the salon was still under construction and we could only
refer to architectural drawings to render our proposals. Luckily we were able to work closely
with the architect, collaborate , brainstorm and present a variety of solutions to the client.
The Response
Keeping in mind the culture of a manicurist salon — fashion-forward, a place to relax,
gossip, share stories among female colleagues — we chose a magazine-like approach
and developed visuals based on typography.
Allegro168’s Responsibilities
• Creative conceptualization, design, layout for all components of the displays
• Production and installation of all interior wall areas and outside wall areas
• Management of supplier network
• research, consumer information gathering, copy writing
5 .
25
The Result
anecdotes and romantic verses were created based on real-like stories from customers and
applied to the walls . a wall-paper effect of type supported by key silhouette graphics and pho-
tography became the focal point of the salon . The interior design of the salon was very colourful
therefore we opted for the walls to be more subdued in colour using, grey and black tones with a
hint of colour to tie-in with the interior design .
The final product was very dynamic and eye-catching . We were able to find the appropriate sup-
pliers for both the inside and outside wall treatments and worked closely with them and the
architect to achieve the final results .
26
Relevant Experience Marketing Complex Museum Projects
The National gallery of Canada Krieghoff: Images of Canada National Campaign
1 .
B .
Notes and Highlights
advertising, Pr and collateral for this blockbuster exhibition included more than 120 different print executions (magazine and
newspapers colour and B/W) in major metropolitan areas (ottawa, Toronto and Montreal .) Support included radio PSas, posters
and related promotional flyers .
27
The National gallery of Canada Monet/Renoir National Campaign
2 .
More than 600 print ads were conceived ,
produced and placed on behalf of the NgC .
Creative, design and production of various
other promotional elements (posters, invita-
tions, flyers) were also completed successfully .
Notes and Highlights
one of the largest and most
successful exhibitions the NgC
has ever untertaken . Part of
the marketing effort included
more than 200 insertions in
magazines, dailies and periodi-
cals . TV, radio, posters and an
extensive outdoor media buy
completed the campaign .
28
The Canadian Museum of Nature National ad campaign
3 .
Notes and Highlights
In an effort to increase museum visits,
a humourouscreative approach result-
ed in 36 different creative pieces and
more than 140 insertions in
newspapers and periodicals . Three
creative outdoor executions and three
radio spots played a major role for this
summer campaign also .
29
The Canadian Museum of Civilization Imax/Omnimax Campaign and cross promotions
4 .
Notes and Highlights
Cross promotions with a major
supermarket chain was the
cornerstone for one of CMC
IMaX’s campaigns . large posters
with various promotions like the
one on the left were featured
in the stores . offers of all kinds
were given to shoppers in the
form of flyers, coupons and
postcards .
30
The Montreal Museum of Fine arts Group of Seven: Art for a Nation /Fonorola cross promotion
5 .
Notes and Highlights
as a major sponsor of the arts, Fonorola (now part of a larger network) capitalized on the group
of Seven’s appeal . The company sponsored the entire exhibition . ads, posters, tickets, phone cards,
press kits, etc . were produced taking on the group of Seven’s theme that lasted almost 6 months .
31
ExpertiseRequirement
Phase 1Estimated level of effort
X per diem rate
Phase 2Estimated level of effort
X per diem rate
Creative direction 4 days x $950 = $3,800 4 days x $950 = $3,800
art direction 4 days x $850 = $3,400 4 days x $850 = $3,400
Strategic planning 8 days @ $850 = $6,800 10 days x $850 = $8,500
Project management 6 days @ $670 = $4,020 14 days x $670 = $9,380
Total for each phase $18,020 $25,080
Total evaluated costs (sum of both phases): $43,100
Please note:1 . estimate is based on 8 hours a day at a blended rate of approximately $100 an hour . 2 . estimate is exclusive of applicable taxes or author’s alterations to approved concepts .
Time and Budget allocation for Phase 1 and 2of the Portrait Gallery of Canada’s Portraits on the Street Initiative
32
Summary and conclusion
First, we would like to thank you for inviting allegro168 to bid on this exciting project . and we would like to close with some facts as to why we would be the ideal firm to handle the PGC Portraits on the Street Initiative .
A. Experience and understanding of project.
1 . allegro168 has extensive experience handling large and complex projects .
2 . allegro168 has extensive experience marketing blockbuster museum exhibits .
3 . allegro168 has produced results measured by increased museum attendance .
B. Award-winning creative.
4 . allegro168’s staff have consistently won national and international acclaim for museum clients .
5 . The people at allegro168 gives you a unique creative approach that’s unparalleled in the National Capital region marketplace .
C. Senior executive support of the project on all levels of strategic planning, creative and execution.
6 . allegro168 has senior people on staff with at least 20 years in the business who can successfully address:
i . project logisticsii . creative planning and developmentiii . design, copy, production, supplier networkiv . account managementv . fulfillment
D. Smaller agency, reasonable fees, huge effort.
7 . allegro168’ overhead is relatively small . We don’t charge high fees because we don’t have a big structure to support .
once gain, thank you for your confidence in us . We are looking forwardto hearing from you soon .
The allegro168 Team .
33
appendix CVs of key personnel on the PGC account
Nicole Vallée, r .g .D . — Project Manager and Creative Director
Yannis Souris — Vice-president, advertising
Adam Smith — account Manager, Back-up Project Manager
Jocelyn Renaud, r .g .D . — Senior Designer
Ziad Alkadri, r .g .D . — Senior Designer
Cristina Valenzuela, Prov . r .g .D . — Designer
34
Nicole Vallée, R.G.D. – PResiDeNt aND cReatiVe DiRectoR
experienceFebruary 1993 to present — Allegro168 Inc., Ottawa, Ontario
President and Founder
• Management of business operations
• Project and account management, and quality control
• Creative direction and design
• Development of brand and marketing strategies
• Facilitation of brainstorming sessions
• Liaison between client and agency
• Liaison between suppliers and agency
• Preparation of detailed quotes and proposals and client presentations
Aug. 1989 to Jan. 1993 — The Ove Design Group Inc., Ottawa, Ontario
account executive
• Liaison between client services and studio
• Liaison between suppliers and agency
• Quality control
• Organization of production briefings
• Writing of proposals
• Client presentations
• On-press supervision
May 1989 to Aug. 1989 — Interact Communications Inc., Ottawa, Ontario
account coordinator
• Liaison between client and agency
• Liaison between client services and studio
• Quality control
• Organizing production briefings
• Organizing and supervising press conferences and establishing media centres for special
projects such as the Ottawa SuperEx
• Writing of conference reports
Nov. 1988 to May 1989 — Interact Communications Inc., Ottawa, Ontario
Graphic Designer/Desktop Publishing
• Concept design to camera-ready art and desktop publishing on Ventura
Aug. 1987 to Nov. 1988 —-Innovacom, Hull, Quebec
Graphic Designer
• Concept design to camera-ready art production
• Ensured deadlines for all projects were met and within budget
• On-press supervision and client presentations
• Acting art director during holiday season
Dec. 1986 to July 1987 — Art Variations, Toronto, Ontario
Graphic Designer
July 1984 to Jan. 1985 — David Nethercott & Assoc. Ltd., Ottawa, Ontario
Graphic Designer
educationProfessional Development
2001 Design Management institute — Creating the Perfect Design Brief
2001 teXec — Positioning & Branding
2000 teXec — Mission Critical Marketing
1997 algonquin college, ottawa, ontario — Marketing Principles Certificate
1985 - 1987 ontario college of art and Design, toronto, ontario —-Communication and Design
1982 - 1984 algonquin college, ottawa, ontario —-“Art Commercial” Diploma
achievements1998 Nominee for the YMCA-YWCA of Ottawa-Carleton Women of Distinction Award
MembershipsAssociation of Registered Graphic Designers of Ontario
Design Management Institute
Women’s Executive Network
ProfessionalPresident of the Association of Registered Graphic Designers of Ontario’s Board of Directors
Advisory Council Member for the Algonquin College Graphic Design Program
Advisory Council Member for the La Cité collégiale Graphic Design Program
Former Board Member of Reach Canada— Equality and Justice for People with Disabilities
Communication Advisor for Disabled Persons Community Resource Centre
spoken and Written languagesFrench and English
35
YaNNis soURis – Vice PResiDeNt, aDVeRtisiNG
Experience2006- to present VP, advertising > allegro168 Inc ., ottawa, ontario responsible for advertising, marketing and general account operations of the design consultancy .
1999-2006 Partner, Creative Director, Marketing and Communications > YS associates advertising & Design, ottawa, ontario responsible for advertising, design, marketing and general creative operations of a small but innovative advertising and design fırm . Public face of the agency and liaison with advertising and design clients .
1997-99 V .P . Creative Director, Manager of Creative Services > InBusiness Solutions, ottawa, ontario responsible for the creative department of InBusiness Solutions, an integrated, publicly traded company, operating in IT, Media and Web content management . all facets of brand management, marketing, strategy and creative execution of in-house and client campaigns . The Department operated as a revenue generating unit of InBusiness .
1997-99 V .P . executive Creative Director, ontario Sector > Parallel Integrated Communications, ottawa and Toronto, ontario responsible for the entire creative department of the ontario offices of Parallel, a publicly traded company - aXX/TSe and a nationallly integrated communications fırm . In charge of brand management, design, strategy and creative execution of local and national marketing campaigns .
1995-97 Chief Creative officer > Souris & Petitti advertising/Communications Inc ., ottawa, ontario Founding partner, creative director of one of ottawa’s most creative advertising agencies . responsible for all creative functions . Client relations counsel, marketing and strategy, and also general communications ranging from corporate identity to product launches, e-marketing, multi-level direct marketing and some public relations .
1989-92 Senior art Director > The Mcgill agency (formerly Wallace Kearney Mcgill advertising), ottawa, ontario a senior art director of a multi-million dollar billing agency . Worked on many national and local accounts . Charged with every facet of the design/art process of the agency including photo direction and TV and radio broadcast production .
1986-89 Creative Director > Delta advertising & Design, Sudbury, ontario . Chief creative officer of Delta advertising & Design, a full service ad agency, employing 20 people and billing about 3 million dollars yearly) . also responsible for all creative material from concept to final product . responsible for art, copy and production of all printed and broadcast material . assigned projects to copywriters, art directors, free-lancers and production personnel . With partner, determined media strategies for clients and acted as the public face of the agency . 1984-86 editor-in-Chief > lambda Publications, laurentian University, Sudbury, ontario . responsible for running the weekly newspaper at laurentian University . Wrote articles (over 80 articles published during one year), wrote copy for advertisements, edited articles, coordinated section editors, production people and photographers . also, designed numerous pamphlets, posters and book covers . The first editor to introduce desktop publishing to a university newspaper early in its development stage .
Education1997 Courses towards Masters In advertising arts, Syracuse University, Syracuse, N . Y .1987 Honours Bachelor of Science, (Biochemistry), laurentian University, Sudbury, ontario .1982 B .a . Degree (general arts), SBIe School of liberal arts, University of athens . athens, greece .
Awards, Publications and Exhibits • More than 200 international, national and local awards in advertising and design including most of the Canadian major advertising awards: aDa, Marketing Magazine, Bessies, Billies, extras, Studios, applied arts and art Direction . • More than 65 photography awards in three years of shooting, including ottawa Photography of the Year award (three years in a row) and CaPa interclub competition overall winner . • Industry Canada Minister’s entrepreneurial award • Voted one of 40 under 40 by ottawa Business Journal Memberships • Member of many professional art associations in Canada and abroad (aDa, BNI, CaPIC, etc .) • Founding member of the Idea Network (a club for advertising professionals) • Member of several photography groups and associations (FotoarT, CaPa, CaPIC, ra Club, etc .) • Member of several non-profit organizations and industry boards (aCo, ra Club) • accredited photographer at the 2004 olympic games
spoken and Written languages English and Greek
36
JocelYN ReNaUD, R.G.D. —-seNioR DesiGNeR/aRt DiRectoR
experienceFeb. 1994 to present — Allegro168 Inc., Ottawa, Ontario
senior Designer and illustrator
• Supervision of graphic design and production team
• Liaison between suppliers and agency
• Design concept to camera-ready art
• Illustration
• Quality control
• Supervision of photography shoots
• Proficient in the use of Quark XPress, Adobe Illustrator, Photoshop and IN Design, Microsoft Word
and PowerPoint
Dec. 1992 to Jan. 1994
Freelance Designer
• Design concept to camera-ready art
• Quality control
• Client presentations
• Proficient in the use of Quark XPress, Adobe Illustrator, Adobe Photoshop, Microsoft Word
Feb. 1988 to Nov. 1990 — The Ove Design Group Inc., Ottawa, Ontario
senior Designer
• Design concept to camera-ready art
• Supervision of junior designers
• Use of Macintosh computer and software
Feb. 1986 to Feb. 1988 — Commix, Gatineau, Quebec
Designer
• Design concept to camera-ready art
May 1985 to Jan. 1986 — Multi-compo, Hull, Quebec
Paste-up artist
• Paste-up and production for weekly Outaouais newspapers
education1995 algonquin college, Nepean, ontario
Adobe Photoshop course, Certificate
1983-1985 algonquin college, Nepean, ontario
“Art Commercial” Diploma
MembershipsAssociation of Registered Graphic Designers of Ontario
spoken and Written languagesFrench and English
37
ZiaD alKaDRi R.G.D. —-seNioR DesiGNeR
experienceAugust 2000 to present — Allegro168 Inc.
senior Designer
• Liaison between suppliers and agency
• Design concept to camera-ready art for print
• Quality control
• Supervision of photography shoots
• On-press supervision
• Use of Macintosh computer including following software, Quark XPress, Adobe Illustrator,
Photoshop and InDesign, Fontographer, and Microsoft Word
1999-2000— Génération.net, Montreal, Quebec
Freelance Designer
• Design concept to camera-ready art
• Quality control
• Use of Macintosh computer including following software, Quark XPress, Adobe Illustrator,
Adobe Photoshop, and Microsoft Word
Oct. 1996-June 1999 — Design Communiqué Inc., Beirut, LB
Designer
• Design concept to camera-ready art for publications, brand identities, trade show booths,
posters etc.
• Use of Macintosh computer including following software, Quark XPress, Adobe Illustrator,
Adobe Photoshop
Oct. 1996-Jan 1999 — Université américaine de Beyrouth., Beyrouth, LB
assistant instructor
• Courses taught: Corporate Identity, Publication Design, Package Design, Retail Design
and Production
education1992-1996
Université américaine de Beyrouth, Beyrouth, LB
Baccalaureate in Graphic Design
achievementsDesign and development of an Arabic typeface
MembershipsAssociation of Registered Graphic Designers of Ontario
spoken and Written languagesFrench, English and Arabic
38
cRistiNa ValeNZUela, PRoVisioNal RGD — DesiGNeR
experienceNov. 2005 to present — Allegro168 Inc., Ottawa, Ontario
Designer
• Liaison between suppliers and agency
• Design concept to camera-ready art for print
• Quality control and on-press supervision
• Use of Macintosh computer including following software, Quark XPress, Adobe Illustrator,
Photoshop InDesign, Flash and Microsoft Word
2005 — Bird Dog Design, Gatineau, Quebec
Freelance Designer
• Design concept to camera-ready art
• Use of Macintosh computer including following software, Quark XPress, Adobe Illustrator,
Photoshop InDesign, Flash and Microsoft Word
2005 — Greenmelon, Ottawa,Ontario
Freelance Designer
• Design concept to camera-ready art
• Use of Macintosh computer including following software, Quark XPress, Adobe Illustrator,
Photoshop InDesign, Flash and Microsoft Word
education
2002-2005 algonquin college, ottawa, ontario
Graduate of the Graphic Design program
1998-2000 algonquin college, ottawa, ontario
Interior Design
spoken and Written languages
English and Spanish plus understanding and ability to read French
39
aDaM sMith — accoUNt MaNaGeR
experienceApril 2004 to present — Allegro168 Inc., Ottawa, Ontario
account Manager
• Internal client liaison
• Overall account management, reporting and quality control
• Estimating, budgeting and scheduling
October 2003-April 2004 —-Transport Canada, Marine Safety, Ottawa, Ontario
Project officer
• Prepared the communications plan for small commercial vessel safety
• Liaison with communications firms to produce design concepts for the
small vessel communications plan
• Edited and organized the printing of the Small Commercial Vessel Safety Guide
• Organized and executed numerous cross Canada distributions of safety related materials
• Made routine updates to the Marine Safety web site
• Fielded inquiries from the general public
1999-2003 — Terra Communications Inc., Saskatoon, Saskatchewan
Partner/account supervisor/Production Manager
• Developed communications plans, budgets, schedules and measurement initiatives
• Directed project planning, concept development and programming in the following areas:
TV, radio, newspaper, billboards, special events, collateral materials, displays, corporate
identity, media placement, direct mail, news conferences and other media events
• Specialized in corporate and event promotional materials (newsletters, brochures, displays etc.)
• Managed creative, production and administrative functions
• Researched and contracted outside services and suppliers
• Trained account executives and administrative staff
• Purchased and maintained computer equipment and software as well as day to day
operation of the internal network
• Established successful client relationships
1996-1999 —-Smith and Smith Public Relations and Advertising Ltd., Saskatoon, Saskatchewan
Production Manager/account executive
• Assisted in developing communications plans, budgets, schedules and measurement initiatives
• Scheduled and coordinated design, photography, pre-press and printing requirements as
well as the production of radio and TV spots and audio-visual presentations
• Facilitated special projects such as grand openings, trade shows, conferences and seminars
• Managed and scheduled creative department and provided liaison between client and artist
• Ensured that deadlines were adhered to and quality was upheld
• Research, selection and management of vendors
• Managed all computer systems to ensure that workflow kept at maximum efficiency
education 1996-1997 saskatchewan institute of applied science and technology (siast),
saskatoon, saskatchewan
Adobe Photoshop, Certificate of completion
Adobe Illustrator, Certificate of completion
Quark Xpress, Certificate of completion
Microsoft Office, Certificate of completion
1990-1994 University of saskatchewan, saskatoon, saskatchewan
Bachelor of Arts
spoken and Written languages
English