Lean Dashboard Template v3.2
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Lean Canvas [NAME]
PRODUCT
1. PROBLEM 4. SOLUTION
8. KEY METRICS
7. COST STRUCTURE
PRODUCT
[NAME]
PRODUCT MARKET
3. UNIQUE VALUE PROPOSITION 9. UNFAIR ADVANTAGE
10. TOP RIGHT 5. CHANNELS
7. COST STRUCTURE 6. REVENUE STREAMS
PRODUCT MARKET
MARKET
2. CUSTOMERS
6. REVENUE STREAMS
MARKET
Lean Dashboard
Week Beginning 11-Feb
Count 1
Capital Burn Down
This Hypothesis
Valid/Invalid Valid
Metrics
[1] OMTM
[2]
[3]
Goals
NO FAIL
Customer Development
Product Development
Capital Development
e.g. A will happen if I do B. [Metric]
Discovery
Customer Hypothesis
Problem Hypothesis
Solution Hypothesis
Learnings
18-Feb 25-Feb 4-Mar
2 3 4
Startup Science
11-Mar 18-Mar 25-Mar
5 6 7
Startup Science
1-Apr 8-Apr 15-Apr
8 9 10
Startup Science
22-Apr 29-Apr 6-May
11 12 13
13-May 20-May 27-May
14 15 16
Business Model
Revenue Model Discovered Validated
Customer count 500 10,000
Product 1 revenue per year per customer $120 $120
Product 1 % of customers 100% 100%
Product 1 revenue per year $60,000 $1,200,000
Product 2 revenue per year per customer $2,000 $2,000
Product 2 % of customers 0% 0%
Product 2 revenue per year $0 $0
Product 3 revenue per year per customer $0 $0
Product 3 % of customers 0% 0%
Product 3 revenue per year $0 $0
Total Revenue per Year $60,000 $1,200,000
Average product revenue per customer / year $120 $120
Costs
Customer acquisition cost (average) $100 $40
Years to earn acquisition cost 0.83 0.33
Profit per customer over 5 years $500 $560
Scaling Massive Notes
500,000 2,000,000
$120 $120
100% 100%
$60,000,000 $240,000,000
$2,000 $2,000
20% 50%
$200,000 $500,000
$0 $0
0% 0%
$0 $0
$60,200,000 $240,500,000
$120 $120
$30 $30
0.25 0.25
$572 $571
PRODUCT 1 - Subscription
Subscription / month $10
Avg Months per year 12
TOTAL $120
PRODUCT 2 - Consultations
Margin on consultant / session 400
Session / year / customer 5
TOTAL $2,000
AARRR Metrics
Week Beginning 11-Feb 18-Feb 25-Feb
Acquisition
[1]
[2]
[3]
Activation
[1]
[2]
[3]
Retention
[1]
[2]
[3]
Referral
[1]
[2]
[3]
Revenue
[1]
[2]
[3]
4-Mar 11-Mar 18-Mar 25-Mar 1-Apr
8-Apr 15-Apr 22-Apr 29-Apr 6-May
13-May 20-May 27-May
This Quarter
Quarter
Theme
Value
Critical Number
Reward
Focus Do
Don't
Recommended
