From the viewpoint of someone online, inquiring minds only know what Google helps us find or what our social network tells us.
As a political leader: personal brand becomes an essential consideration of how people perceive the campaign, the message and the individual.
EDUCATION(LISTENING)
STRATEGY(COLLABORATION)
PRESENCE(ENGAGEMENT)
EDUCATION AND LISTENINGTHINK BEFORE BUILDING
How do they feel–About my brand?–About my message?–About my community?
What are they talking about?
Regional issues?• Cities: Snohomish, Seattle, Bellevue, etc• Neighborhoods: schools, companies, organizations
Individuals?• Supporters – Influencers – Detractors
News & Events?• Council meetings – city events – headlines
Who is talking?
• Are they influential?• What networks are they involved with?• How can I engage them?
PRESENCE & ENGAGEMENTDECIDING WHERE TO GO
FIRST: understand that any person(including you) exists in multiple places.
SECOND: realize your target.
As an example: everyone building a campaign wants favorable press coverage.
THIS IS OLD JOURNALISM
THIS IS NEW JOURNALISM
CONNECT WITH YOUR AUDIENCEWHEN AND WHERE THEY ARE
PRESENT YOUR BEST FACE
PEER ENDORSEMENTTESTIMONIALSCERTIFICATIONSGROUP MEMBERSHIPSSUCCESS STORIESINDUSTRY INSIGHTCUSTOMER SERVICE
STRATEGY & COLLABORATIONLEVERAGING YOUR NETWORK
Thank You, Questions Please.
Barry Hurd123SocialMedia.comhttp://twitter.com/123socialmedia
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