SEO SimplifiedAli Husayni
What You Will Learn in This Course
SEO 101: SEO definitions Why Google? How does Google work? Google challenges Case study: Increasing Internet-based patients
Advanced SEO: How to Rank on Google (Workshop) Google updates: Why you lost ranks? How to choose an SEO company
Definitions
SEO Organic Results SEM (PPC) Adwords Google Places (Maps) Google Plus Authorship Google Reviews Optimization Visitors (Traffic) Unique Visitors Leads (Conversions) Conversion Rate CRO Responsive Website
Why We Focus on Google?
67%
14%
11%
Others 4%
– Authorship
Conversions (September 2013)
Feb Mar Apr May Jun Jul Aug
In September 2013, Dr. Andrew Miller received:
213 leads from Google Organic71 new patients
Ranking Report Sample
Traffic and Conversions (September 2013)
Google Organic
Google Adwords
Direct
Other
3,147
1,809
1,287
824
Questions?
+ Popularity
Google SEO Simplified Formula:
+ OptimizationContent
Content Unique Fresh Answers Questions Human Audience
Content is King!
Optimization HTML Code Text Site Speed Sitemaps
Making Your Site Google Friendly
Popularity Links Social Media Reviews
How Many Citations Does Your Site Have?
Questions / Break
Content Unique Fresh Answers Questions Human Audience
Optimization Text Site Speed HTML Code
Popularity Links Social Media Reviews
How to Rank on Google (Workshop)
Looking into the future
Google Plus Authorship Strength Google Reviews
Past 10 years Duplicate Content (Panda)Low-Quality Links (Penguin) Intent (Hummingbird)
Google Algorithm Updates
What to Expect From Your SEO Company
Traffic Leads Patients
Site Audit SEO Strategy Development Realistic Time Frame 100% Money-Back Guarantee Measure Success
Sample Report (Dr. Miller September 2013)
Questions?