Plant Factory
April 4, 2012
Team No. 1
Ⅰ. Outline of Plant Factory
Ⅱ. Pros & cons of Plant Factory
Ⅲ. Business Introduction
Ⅳ. Marketing Promotion
Contents
Ⅰ. Outline of Plant Factory
Plant Factory
Plant Factory Vegetable
Artificial illumination[LED]
Culture medium
Controlling System
No Pesticides No Disaster
The plant factory is a facility that aids the steady production of high-quality vegetables all year round by artificially controlling the cultivation environment (e.g., light, temperature, humidity, carbon dioxide concentration, and culture solution), allowing growers to plan pro-duction.http://www.youtube.com/watch?v=TBrgRsjR-JQ&feature=related
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Plant Factory types
■ Complete control type: Stably cultivating plants using red light-emitting
diode (LED) within a closed space
■ Sunlight type: Supplementing light during the rainy or cloudy day while
using sunlight in a semi-closed space such as greenhouse
http://www.youtube.com/watch?v=1clRcxZS52s
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Current Statues (1)
■ Enabling planned and stable production by predicting growth and
development of vegetables and controlling cultivation conditions or growing
processes
■ Stably producing high-quality organic vegetables throughout the year without
limitation of the land
http://www.youtube.com/watch?v=47ZpzVJowoQ&feature=relmfu
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Current Statues (2)
■ Twice or higher vegetable production cost due to high initial facility investment compared to vinyl greenhouse
■ Limitation of growing vegetable items to a few items such as leaf vegetable, fruit vegetables, and flowering plants
http://www.youtube.com/watch?v=-Rdw0B4sIPw
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Ⅱ. Pros & cons of Plant Fac-tory
Benefit of Plant Factory
■ Capable of stable year-round production■ Increasing of cultural area / It Can be Installed on non-farmland areas■ Grow safe, high-quality agricultural produce with no or minimal pesticide use■ Possible to employ novice farmers due to the light workload and the ease of standardizing procedures■ High speed production, productivity, improvement
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Challenge of Plant Factory
■ High energy costs and facility installation costs■ Cultivation technology yet to be established■ Lack of human resources with both cultivation skills and facility management skills■ Limited types and varieties of crops available for production■ It doesn’t taste good and unfamiliar (sometimes hostile)
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Price & Taste of Vegetable types
General lettuce Organic lettuce Factory Plant lettuce
Price(1kg)
6,000 KRW 13,000 KRW 20,000 KRW
The taste of factory plant lettuce is somewhat differ with general lettuce.
It’s texture is too soft and astringent taste is unfelt.
And the green color is delicate.
Generally, It doesn’t taste good. It’s main use is salad or sandwich.
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Ⅲ. Business Introduction
Business Introduction (1)
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■ Design Plant Factory Unit
Business Introduction (2)
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■ Building Plant Factory
Business Introduction (3)
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■ Cultivation and Selling
Business Introduction (4)
■ Organic Restaurant
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Business Introduction (5)
■ Forward Bargain - Selling products before harvest or growth
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Ⅳ. Marketing Promotion
Marketing Promotion (1)
■ Experience Program - Trying organic foods - Harvesting Experience
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Marketing Promotion (2)
■ Training Program - growing, harvesting, operation, DIY
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Marketing Promotion (3)
■ Social Network (Exchange information)
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Marketing Promotion (4)
■ Business consulting - Business plan - How to select seeds - How to grow and harvest - How to operate
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Marketing Promotion (5)
■ Build Website and Online marketing - Providing information - Selling tools and seeds
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Marketing Promotion (6)
■ Financing Service - Financing help
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Marketing Promotion (7)
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■ Advertisement - Business Magazine - TV Program Sponsor
Marketing Promotion (8)
■ Awards( Farmer of year)
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Q & A Session
Thank you