Pitfalls of performance campaigns
IDEAL WORLD
BUILDING BLOCKS
GOALSKEY SUCCESS FACTORS
mediacreativelanding page
MEASUREMENT
NUMBERS DON'T LIE, OR…?
Benchmarking
Every campaign is different
CREATIVE
LANDING PAGE
TEST
MEASUREMENT
BUT NOT TODAY…
THANK YOU!MELINDA BOLYHOS
Head of Performance&Programmatic buying
MEC INTERACTION FB: facebook.com/melinda.bolyhosLinkedIn: Melinda Bolyhos
Email: [email protected]