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Pinning for Success
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© COPYRIGHT 2012 STARMARK
Our Backbone:
Company Founded on Integrated Marketing
Interactive, Social & Public Relations
Return On Investment Focused
Top-10 Diversity Owned Company in Florida
Nationwide Recruitment
Recognized Top South Florida CEO
Includes:
Fort Lauderdale (Headquarters)
San Juan, PR
Orlando, FL
Starmark
Peggy NordeenCEO
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eTips.Starmark.com
Weekly eTip Newsletters
• Distributed via email, Facebook, Twitter and SMS
• Based on Cutting Edge Current Trends
• Co-Authored In-house By Experts Within Discipline
• Nationally Syndicated Content; Two Printed Books
Monthly Actionable Webinars
• Deeper Dive on Popular eTip Topics
• Expert walkthru with Q&A
Starmark Social Playbook
• Strategic Social Marketing Plan
• Proactive Approach to Managing your Social Marketing
• Updated daily!
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Are You “Onboard” with Pinterest?
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AGENDA
Staggering Statistics
Who’s using Pinterest?
How to Get Started
Creating “Pin” Boards
Engaging with Pinterest
Following and Building Followers
Leveraging Pinterest Potential
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Staggering Statistics
Pinterest Defined
Ranks 15 in the US on Quantcast
Growth from 1M users in July 2011 to more than 20M today.
80% of pins are “repins” meaning explosive viral potential
According to Mashable, users are 10% more likely to purchase from Pinterest as opposed to FB or Twitter.
According to Experian, Pinterest is THIRD most popular social network with 1.36M visitors per day
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Who’s Using Pinterest?
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Who’s Using Pinterest?
69% women (25-34=27.4%, 35-44=22.7%)
31% men (35-44=22.3%, 45-54=17.9%)
Average HHI $100K
Average time on site: 15.8 minutes (FB=12.3)
Top Brands use to generate awareness, reinvigorate tired old brands (Etsy, Nordstrom, Whole Foods, West Elm)
Marketing firms use as virtual focus groups
What are they pinning? Fashion, Decorating, Weddings, Vacations, Recipes
Stats per Modea.com.
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Getting Started
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Go to Pinterest.com to create your account
Getting Started
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Convenient login with Facebook or Twitter in addition to email.
Getting Started
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Try to match “name” at the top with your Twitter handle and facebook page name.
Getting Started
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Tell Pinterest about yourself. Scroll through images to select your interests.
Getting Started
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Based on your interests, Pinterest fills your “feed” with similar bulletin boards.
Getting Started
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Completing your profile:
Getting Started
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Linking to your social media channels:
Getting Started
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Completed profile.
Getting Started
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Creating “Pin” Boards
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Creating “Pin” BoardsCreate new boards for each of your lines of business (i.e. brands, product types, destinations, cuisines, holidays, men’s or women’s clothing, movie genres, etc.)
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Creating “Pin” BoardsSelect category from Animals, Art, Events, Fashion, Film, Kids, Travel and more.
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Ready to Engage with Pinterest
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Engaging with PinterestClick to enlarge and then “repin,” “like,” or “comment.”
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Engaging with PinterestRepinning to your one of your bulletin boards and including #hashtags and tagging those you follow. Check the Twitter box and you’ll tweet while you pin.
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Adding Pins = Page Views
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Uploading Pins
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Following and Followers
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Invite Your Friends
Start with your address book!
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Following: Search for Pins, Boards or People
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Following: Search for Pins, Boards or People
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Leveraging Pinterest’s Potential
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Leveraging Pinterest - Create Eye-catching Images
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Leveraging Pinterest - “Pin it to Win it” Contests
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Leveraging Pinterest - Followers become your new focus groups
Observe what your followers are pinning to gather valuable insight
Test out new fashions, decorating, recipes and more!
Ask followers to share images of their favorite foods, vacactions, websites, etc.
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Leveraging Pinterest - Promo Special Offers/Sweeps
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Other Tips
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Add Pinterest to your social media lineup on your website and to each of the images
Other Tips
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Integrate into email campaigns by allowing users to pin products they like within the email
Promote your Pinterest page via other social networks
See who’s repinning your pins via Pinterest.com/source/yourURLhere.com
Other Tips
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Getting Started
Creating “Pin” Boards
Engagement
Building Followers
Harness Pinterest Potential
Tips
Happy Pinning!
RECAP
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Questions?
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Thank You.
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