Pinning for
Success
By the Numbers
BASIC CONCEPTS
BoardPinPin
Board Pin1 account
350 boards 100,000 pins
BOARDS
PIN
S on
a
BOAR
D
Picture from a website or uploaded
User who pinned
and their comments
Possible related content
Shows pins
on the same board
as current pin for
original
pinnerPins from the
same website that
are somewhere
on Pinter
est
Individual Pin
Boosting Your Pinterest Potential
Thinking about success
Reachlikes & follows
EngagementComments, Repins
ConversionsWhat are you actually trying to get them to do?
Simple ACCOUNT STATS on Pinterest
Number of Boards
Number of Pins
Number Followers
Simple BOARD STATS on Pinterest
Simple PIN STATS on PinterestFollowers on a Single Board
Re-Pins and Likes on a single Pin
On Pinterest Boosts
1. Make sure your pin takes a user DIRECTLY to the website (not the parent or top level page)
2. Images on your pages are IMPORTANT, use Pinterest to test
3. Use “ALT” tag on your images as descriptors those often auto-populate the text description on a pin
4. Add a rich text description with good information that includes what the picture is in relation to your message
5. Advertise your new pins on your other Social Sites
Set ExpectationsWhat are you trying to do?
Boost followersBoost repinsBoost traffic to your external site
Serious Players – Digging into Pinterest
3rd Party Analysis
TailWindfre
e
Pinalytics
Cyfe free
fee
•Pins: Images pinned from your site.
•Pinners: How many people are pinning images from your website.
•Repins: Which pins originating from your site are being repinned.
•Repinners: The number of visitors repinning your pins.
•Impressions: How often your pins are shown on Pinterest.
•Reach: How many unique visitors saw your pins.
•Clicks: How many times users click on your website.
•Visitors: How many visitors clicked through to your website from Pinterest.
•Most Recent Pins•Most Repinned•Most Clicked
Things to Track……
Photo: Attribution-NoDerivs 2.0 Generic (CC BY-ND 2.0) Chip Tracking Harry.jpg" by Setterman http://www.flickr.com/photos/heartlandsetters/5307188566/in/photostream/
Google Analytics
Source: 4 Tools for Pinterest Analytics and Monitoringhttp://www.wordstream.com/blog/ws/2012/05/07/pinterest-analytics-tools
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