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#SocialPro #23A1@matt_siltala



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#SMX #XXa@mattsiltala




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PEOPLE HAVE CREATED MORE THAN 130 MILLION HOME DECOR BOARDSTHE NUMBER OF PINNERS DOUBLED IN THE PAST 18MONTHS

MORE THAN180 MILLION FOOD/DRINK BOARDS

MORE THAN300 MILLION FASHION BOARDS

MORE THAN30 MILLION EDUCATION BOARDS



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THE NUMBER OF PINNERS DOUBLED IN THE PAST 18MONTHS

GROWTH ON FACEBOOK & TWITTER REMAINS FLAT

121314151521283112131415677171721213141516182323% of online adults who say they use the following social media platflor, by year



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IF YOU WANT MORE REPINSPIN IMAGES DIRECTLY FROMWEBSITES OR UPLOAD THEM.CREATE THE 20% OF PINS THAT GET REPINED REPEATEDLY.



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THEREFORE CREATE EVERGREENCONTENT THAT WILL CONTINUE TO BE REPINED AND CLICKED ON FOR MONTHS.



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HENCE ADD RELEVANTDESCRIPTIONS THATASK FOR CLIENTS CLICKS,REPINS, LIKES OR COMMENTS



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MAKE SURE WEBSITES ARE MOBILE READY



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GET IT VERIFIED VS MAKINGIT A PERSONAL ACCOUNT



USING KEYWORD RICH DESCRIPTIONS OF BOARDS(HOLIDAYS, DEMOGRAPHICS AND THEMES ETC) AS WELL AS CREATING SHARED BOARDS



KEEP THE DESCRIPTION MORE GENERAL AND ACTUALLY DESCRIBE THE PIN IN IT. I.E. DO NOT PUT SOMETHING LIKE WOULD BE SO FUN FOR JENNYS BIRTHDAY! INSTEAD, GREAT 40TH BIRTHDAY CAKE IDEA.



A TITLE THAT IS EMBEDDED INTO THE IMAGE WILL HELP IT POP AND GET MORE PINS/SHARES. THIS WAY YOUR CONTENT REMAINS INTACT EVEN IF USERS CHANGE THE DESCRIPTION WHEN THEY RE-PIN.



SPECIFIC BOARDS WILL HELP YOU IN THE FUTURE. FOR EXAMPLE, HAVING BREAKFAST RECIPES, APPETIZER RECIPES, DINNER RECIPES, AND DESSERT RECIPES PIN BOARDS WILL MAKE EASIER FOR YOU TO FIND A PIN IN THE FUTURE, RATHER THAN IF THEY ARE ALL LUMPED INTO ONE BOARD CALLED "RECIPES.



WHAT MESSAGE DOES YOURBRAND WANT TO BE ASSOCIATEDWITH AND PIN THOSE KINDSOF THINGS.





CREATE PIN WORTHY CONTENT FOR YOUR BRAND (ROUND UP POSTS, DIY, HOW TOS - BASICALLY CREATING FAQS TYPE CONTENT - WHAT QUESTIONS ARE ASKED THE MOST? CREATE CONTENT ANSWERING THESE QUESTIONS) MAKE SURE AND ONLY PIN AND USE FOR YOUR OWN BRAND HIGH QUALITY IMAGES - EVERYTHING YOU PIN AGAIN THINK KEYWORD RICH



ONLY PIN QUALITY IMAGES



CREATE PINS WITHPRODUCTS IN CONTEXT





MONDAYTUESDAYWEDNESDAYTHURSDAYFRIDAYSATURDAYSUNDAY





LINKING TO YOUR HOMEPAGE IS REALLY ANNOYING FOR USERS LOOKING FOR WHAT WAS ACTUALLY FEATURED IN THE PIN.





APP PINS MOVIE PINS RECIPE PINS ARTICLE PINS PRODUCT PINS PLACE PINS







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FOR EXAMPLE LETS SAY YOU HAVE A BOARD WITH 10K FOLLOWERS, YOU CAN CREATE AN IMAGE ANNOUCING THE NEW BOARD AND TO FOLLOW IT ETC. IT IS A GREAT WAY TO CONTINUE TO GROW YOUR ACCOUNT.



FOR EXAMPLE DONT JUST PIN THAT SAME STUFF TO FACEBOOK - CREATE NEW CONTENT FOR FACEBOOK BASED ON THAT POPULAR CONTENT FOR MAX EXPOSURE TO YOUR CONTENT.

















ESSENTIALLY PEOPLE HAVE THE OPTION TO PIN IT LIKE NORMALOR BUY IT. THERE ARE OVER 60 MILLION BUYABLE PINS ON PINTEREST.





YOU CAN NOW DO IN PIN SEARCHING FOR PRODUCTS THAT SHOULD MAKE SEARCHING ON PINTEREST A MUCH BETTER EXPERIENCE.


#SocialPro #23A1@matt_siltalaMAKE SURE WEBSITES ARE MOBILE READY

250KPINS45POSTS6.1KFOLLOWERSPINTEREST WAS THE #1 MARKETING STRATEGY TO THE WEBSITE.



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DOWNLOAD THE FULL STUDY AT:https://sugarrae.com/product/pinterest-case-study/



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THANK YOU!

JOIN US @SMX WESTSAN JOSE, CAMARCH 1-3, 2016


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