THE PREMIERE FULL-SERVICE PINTEREST MARKETING SOLUTION
Pinterest for Non-Traditional Brands
For brands that provide services or products that aren’t very pin-worthy, Pinterest may seem unnecessary…
But keep in mind that staying top-of-mind with consumers is essential on all
platforms and Pinterest is no exception.
For a brand like Lowe’s or Home Depot, it may seem hard to pin tools, home appliances, and services like painting and carpet installation.
But it’s important to think OUTSIDE of the BOX and get creative when pinning. The key is to tell the story of the products and services visually.
DIY projects and Before and After photos can make a big impact!
Capital One – The Venture #BucketList
Capital One has done a good job of using Pinterest to engage followers.
They ask pinners to make a Bucket List board and pin from their The Venture #BucketList board.
Their Pinterest shares mostly bucket list and travel pins visually communicating how their Venture credit card can help pinners check off their travel bucket lists by making their dream trips a reality with double miles on every purchase.
Examples
The following two examples share two non-traditional brands that have had successful and unique campaigns on Pinterest.
We’ve collaborated with a lot of brands who’ve teamed up with our tastemakers to promote their products and services on Pinterest in many different ways.
Progressive & Flo
Progressive utilized Pinterest creatively, asking pinners and bloggers to create and share Flo-inspired Halloween crafts.
Progressive partnered with 10 top pinners to create relevant, trending content for the fall season.
A few examples shown below include a Flo-Scarecrow, Flo-Dip, FrankenFlo, and a Flo pumpkin.
Progressive & Flo
Progressive & Flo
Buick Encore
Buick needed to promote the launch of the Buick Encore and did so through their “Pinboard to Dashboard” campaign.
During the campaign, one top pinner – Michael Wurm, Jr. (Inspired By Charm) – was flown to Detroit, MI for a behind-the-scenes look at the new Buick Encore. He was then asked to put together a Buick-themed Pinterest board.
Buick Encore
Buick Encore
Buick Encore
Closing Tips
Tip 1 – Give the rewards your services provide a visual story
Tip 2 – Think outside of the box
Tip 3 – Pin a wide array of categories
Tip 4 – Team up with a successful pinner
Tip 5 – Run a Pinterest promotion or contest
Tip 6 – Pin other people’s content
Tip 7 – Be interactive and descriptive
Want to learn more about our network of Pinterest tastemakers?
Check out: hellosociety.com
HelloSociety is a full-service Pinterest marketing and technology firm that helps brands optimize their efforts through strategic partnerships with influential pinners, robust Pinterest analytics, creative consulting and more.
HelloSociety evolved from its roots in HelloInsights, a comprehensive analytics platform that launched in April 2012. For additional information, please visit www.hellosociety.com/
HelloSociety is a full-service Pinterest marketing and technology firm that helps brands optimize their efforts through strategic partnerships with influential pinners, robust Pinterest analytics, creative consulting and more.
HelloSociety evolved from its roots in HelloInsights, a comprehensive analytics platform that launched in April 2012. For additional information, please visit www.hellosociety.com/