GoInflow.com
Pinterest Best PracticesGeneral guidelines for Pinterest profile management
GoInflow.com
Pinterest Management Best Practices● First impressions are always important, and moreso on Pinterest -- encourage viewers to
connect and engage with you by displaying an attractive profile with consistent branding and a variety of eye-catching and interesting content on your boards and pins.
● Create a range of boards that show the personality and taste of your brand, and that also appeal to your various audiences. For example, create decor inspiration boards for people looking for decoration ideas, and dinnerware boards for people shopping for a new spread.
● Include links to pages and content on your website in Pin descriptions to establish regular referral traffic from Pinterest, and use Google Analytics tracking on URLs to measure the traffic and revenue that originates from your posts.
● Show off your most relevant or important boards at the top of your profile, such as new products, seasonal boards or those with most repins.
● Create boards with pins from other users to show that you’re in touch with relevant content that is interesting to your audience, and that you actively engage with others. Follow, repin and comment on other users’ boards to encourage them to view and repin your content, too, helping you gain more exposure and attract more followers for your profile.
● Create group boards and invite users that actively engage with your brand to post Pins -- they’ll appreciate the attention and the opportunity to contribute their ideas.
GoInflow.com
Optimizing for Search and User Experience
● Keep board titles to 20 characters or less.
● Ensure that every Pin has a description with sufficient context for the product or content that you are sharing, and provide details that help viewers understand the benefits of using your product or how it can fit into their lifestyles (size, variety of uses, material, care, etc).
● When drafting descriptions, think about what users would search for when looking for the characteristics that your product features, and the benefits that it offers. Include these compelling and interesting details to increase the likelihood of your Pin appearing in search.
● Pinterest frowns upon keyword stuffing and overuse of hashtags -- keep use to a minimum, such as using a common hashtag on a series of Pins for a single campaign. Instead, use keywords within the context of descriptions to help users find your Pins in search results.
● Because Pins remain published (unless they are removed), strive to write copy that will continue to be relevant and interesting over time.
● Periodically review older Pins and update information when necessary, such as when a URL for a link to a page on your website has changed. This will ensure that you can continue to rely on older Pins to continue driving referral traffic from Pinterest back to your site.
GoInflow.com
Creating BoardsWalkthrough for creating boards on your profile
GoInflow.com
Creating a Board
● On your Pinterest profile, click on Create a board.
● Add a title and description and select the appropriate category for the content on the board.
● When all details are entered, click on the Create a Board button.
GoInflow.com
Creating a Board
● After the board is created, check the page and ensure all details are correct
● If everything looks good, it’s time to start Pinning!
GoInflow.com
Creating PinsWalkthrough of creating Pins with analytics tracking
GoInflow.com
Select Content and Add Tracking StringFollow these steps to ensure the performance of each post can be tracked in Analytics.
1. Select content to post. For example: http://www.emersoncreekpotter.com/dinnerware/appalachian-trail-mug.shtml
2. Open the Google URL Builder tool3. Use the following campaign fields:
a. Source: pinterestb. Medium: pinpagec. Content (use to differentiate
between types of content): products d. Name: socialposts
4. Submit information and copy the output5. Combine link and tracking string:
http://www.emersoncreekpottery.com/dinnerware/appalachian-trail-mug.shtml?utm_source=pinterest&utm_medium=fbpage&utm_content=products&utm_campaign=socialposts
GoInflow.com
Adding a Pin From a Website
● On your board page, click on Add a Pin and select Web in the next modal.
● Enter the URL in the Add a Pin from a website modal, and click the Next button.
GoInflow.com
Adding a Pin From a Website
● Select the correct image -- you’ll enter product details on the next step.
GoInflow.com
Adding a Pin From a Website
● Pick the board where you want the Pin to feature on from the drop-down menu.
● Enter details and information in the description field and click Pin It.
GoInflow.com
Adding a Pin From a Website
● Check that the Pin looks good and all details are accurate.
GoInflow.com
Adding a Pin From a Website
● Check to see where else your Pin has been posted -- this is a good way to connect with fans.
GoInflow.com
Adding a Pin From Your Computer
● On your board page, click on Add a Pin and select Your computer in the next modal.
● Click Choose Image and select the image to upload from your drive.
GoInflow.com
Adding a Pin From Your Computer
● Pick the board where you want the Pin to feature on from the drop-down menu.
● Enter details and information in the description field and click Pin It.
GoInflow.com
Adding a Pin From Your Computer
● Check that the Pin looks good and all details are accurate.
GoInflow.com
Discovering and Repinning ContentHow to share content from other users on Pinterest
GoInflow.com
Discovering Pins: Categories
● On your Home Feed, click on the list icon by the search field to reveal categories of Pins that you can use to discover content posted by other users.
GoInflow.com
Discovering Pins: Search
● You can also the search field at the top to find content using keywords and phrases.
GoInflow.com
Repinning Content
● Once you’ve found the content you’d like to share, click the Pin It button at the top.
GoInflow.com
Repinning Content
● Select the board you’d like to post the pin to and if necessary, edit the description.
● Once all details are set, click the Pin It button to post.
GoInflow.com
Repinning Content
● The Pin will appear on the board you selected on your profile.
GoInflow.com
ShortcutsQuick access to helpful tools and resources
GoInflow.com
Analytics Strings for Links to SiteAdd the following tracking strings to links that direct users to your website. Use the appropriate string for the type of content being published:
Blog Posts
?utm_source=pinterest&utm_medium=pinpage&utm_content=blog&utm_campaign=socialposts
Products
?utm_source=pinterest&utm_medium=pinpage&utm_content=products&utm_campaign=socialposts
Promotions
?utm_source=pinterest&utm_medium=pinpage&utm_content=promotions&utm_campaign=socialposts
Custom (change the parameter in blue to create your own)
?utm_source=pinterest&utm_medium=pinpage&utm_content=custom&utm_campaign=socialposts
GoInflow.com
Links and ResourcesEmerson Creek Pottery Pinterest Page
https://www.pinterest.com/pages/Emerson-Creek-Pottery/137493056288742
Pinterest Brand Guidelines
https://business.pinterest.com/en/brand-guidelines
Pinterest Blog
http://blog.pinterest.com/
Pinterest Business Blog
https://business.pinterest.com/en/blog
Pinterest Tools
https://business.pinterest.com/en/tools
Pinterest Analytics
https://analytics.pinterest.com/
Google Analytics
http://www.google.com/analytics/
Recommended
