We are a vertically integrated clothing manufacturer,
wholesaler & international retailer, promoting fashion consumption as something
fast & affordable at low prices
Assessed by ICAP Group as one of the Strongest Companies in Greece
Assessed by ICAP Group as one of the Strongest Companies in Greece
We have an in-house design team based in Kavala, Greece & a tightly controlled distribution network. Our company can take a design from drawing board
to store shelf in just 40 days.
Assessed by ICAP Group as one of the Strongest Companies in Greece
We are able to:
to react rapidly and deliver ‘on-trend’ items
to make consumers engage in more cycles in any time period
to improve consumer's garment choices & product availability
The company
…founded in Greece at 2004
The company
…achieved success as a wholesale brand
The company
…moved into retail operations
The company
… 2010: awarded as the fastest growing company in
Today…
“Pink Woman is the new, quick-reactive, well-positioned brand.”
Our Philosophy
Pink Woman is the young fast fashion concept, created to fill a gap in this market sector.
Our Philosophy
It was created to satisfy those always seeking for something new & cool, a way to defy the improbable.
Our Philosophy
We like to see ourselves as an emerging new rising star in the fast fashion sector, offering affordable prices for all customers. This is the underlying spirit and idea of every Pink Woman collection, NOT restricted by any kind of stereotypes, following
NO preconceived ideas.
Our Values
I. We make all our decisions based on business ethics
Our Values
II. We create & maintain at all times a pleasant & fair atmosphere among our employees
Our Values
III. We respect the environment
In a glance…
Country of Origin: Greece
Date established: 2004
Franchising since: 2007
Type of company: S.A.
Company owned units: 1
Franchise units: 45
Soft shops/corners: 300
Mall Presence: YES 5
Company owned network: 16%
Franchised Network: 84%
Company Owned Premises: 4000 sqm
Currently operating in: Greece,
Albania,
Bulgaria,
Hungary,
Russia,
Cyprus & UK : in central high-end
locations, high volume street markets & shopping malls.
Expansion: worldwide
Our Success translated in Numbers
Company Network Turnover
2010-11: 17.000.000€
Projected Network Turnover
2011-12: 19.000.000€
Projected Increase: 11,75%
Retail Network Turnover
2010-11 : 9.500.000€
2011-12: 14.000.000€
Projected Increase: 47,3 %
Wholesales Network Turnover
2010-11 : 7.500.000€
2011-12: 5.000.000€
Projected Decrease: -33,3%
Average Net Turnover per shop: 300.000-2.000.000€
Average shop size: 75-180 sq.m. (750-1800 sq.ft)
Total sales area: ~5000 sq.m. (~50000 sq.ft)
Average Network Turnover/sq.m.: 4000€/sq.m. - 11.110€/sq.m.
Pink Woman’s Clothes
Each garment has its own story and its own genesis; it stands among the others by contrast rather than similarity
Total Number of sold products: Projected Pieces / Season 2010-11
Spring/Summer 1.350.000 Fall/Winter 950.000
TOTAL 2.300.000 Projected Pieces / Season 2011-12
Spring/Summer 1.450.000
Fall/Winter 1.050.000 Total 2.500.000
We always look for the best quality in fabrics, by cooperating
with more than 120 suppliers.
Product Characteristics
Nο of Cycles per Year: 5-Spring/Summer and 4-Fall/Winter
PRODUCT CATEGORIES
SPRING/SUMMER FALL/WINTER
PROD.MIX AVERΑGE
PRICE COLLECTION/
SEASON PROD.MIX AVERAGE
PRICE COLLECTION/
SEASON
BLOUSES 37% 11,99 € 1st Cycle 35% 16,99 € 1st Cycle
SHIRTS 6% 17,99 € 2nd Cycle 6% 21,99 € 2nd Cycle
TROUSERS 8% 22,99 € 3rd Cycle 16% 24,99 € 3rd Cycle
SHORTS 12% 19,99 € 4th Cycle 4 th Cycle
COATS 6% 25,99 € N.C 15% 32,99 €
DRESSES 15% 22,99 € 7% 24,99 €
SKIRTS 4% 20,99 € 5% 17,99 €
SHOES 7% 22,99 € 8% 36,99 €
ACCESSORIES 5% 9,99 € 8% 9,99 €
TOTAL 100% 16,99 € 5 100% 20,99 € 4
Product Mix
37%
6% 8% 12%
6%
15%
4% 7% 5%
Spring - Summer Collection
BLOUSES
SHIRTS
TROUSERS
SHORTS
COATS
DRESSES
SKIRTS
SHOES
ACCESSORIES
35%
6%
16%
15%
7%
5% 8%
8%
Fall - Winter Collection
BLOUSES
SHIRTS
TROUSERS
COATS
DRESSES
SKIRTS
SHOES
ACCESSORIES
Product Mix
Our customer is…
55% 35%
10% 18 - 25 years old
25 - 35 years old
35+ years old
… and she buys:
25%
30%
45%
Each collection has 2 cycles of ~ 45 days
Once per collection
More than once percircle
Once per circle
Average footfall per week: 9,545 visitors
… and she spends:
0%
10%
20%
30%
40%
50%
60%
70%
€ 7.9 - € 14.9 € 15.9 - € 30.9 € 30,9+
Average Spending per Visit in€
The shop concept… The spirit of Pink
seasonal look books and catalogues…
…advertisements in major magazines…
…advertisements in major magazines…
…advertisements in major magazines…
…advertisements in major magazines…
Through our Loyalty Program, we offer: special discounts, special offers, birthday presents, new arrivals announcements, exclusive shopping zone hours…
We lead our customers to buy from us once and twice and again and again…
…using our shopping bags to carry us around and around and everywhere…
Thank you for your Attention!
Contact Information: Patronidis Panos So Easyfranchise 108 Kountouriotou Str, 185 32, Piraeus Tel: 0030 210 4225424, Fax: 0030 210 4128382 E-Mail: [email protected]
Drivala Themida So Easyfranchise 108 Kountouriotou Str, 185 32, Piraeus Tel: 0030 210 4225424, Fax: 0030 210 4128382 Mobile: 0030 6970964702 E-Mail: [email protected] Web: www.easyfranchise.gr
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