Pinellas County Citizen Research
Telephonic Study of Citizen Values
2019 Survey Results
Client: Pinellas County Contact: HCP Associates1
Overview & Highlights
• Pinellas County should be proud of the reputation it has built over the years – trust in the county was at 97%, significantly above the national average (Gallup Poll rated a 72%) and historical trending within Pinellas County.
• Optimists outnumber the pessimists in the county; however, the pessimists are united in their concerns.
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Pinellas County Citizen Survey
Telephonic Methodology
RDD- Random Digit Dial
Calls Completed November 9, 2018 – November 27, 2018
800 Completes– 200 in North, Mid, South, and Beaches Regions
±3.5% Margin of Error at 95% Confidence Level
Recommendation Trending
• Approximately 9 in 10 resident respondents indicated that they would recommend Pinellas County as a place to live, work, raise children and retire.
• Likelihood of recommending Pinellas County as a place to live, work, raise children and retire has significantly increased since the initial measure in 2012.
70%
75%
80%
85%
90%
95%
100%
2012 2013 2014 2015 2016 2017 2018 2019
Trending: Definitely/Probably Recommend Pinellas County
Live
Retire
Work
Raise Children
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………….……….92%
………………..92%
………………..90%
…....90%
2019 Ratings:
Quality of Life in Pinellas: Trending
Current Quality of Life: Perceptions of “Better” or “Just as Good” as Five Years Ago
Future Quality of Life: Perceptions of “Better” or “Just as Good” in Five Years
2016
69%
2017
71%
2018
74%
2016
84%
2017
85%
2018
88%
2019
79%
2019
69%
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Rate quality of life
compared to 5 years ago.
Predict quality of life 5 years from
now.
Better
Same
Worse31% 21%
27% 40%
42% 38%
Frequency of Topics Relating to Public Safety
5
0
50
100
150
200
250
20
17
20
18
20
19
20
17
20
18
20
19
20
17
20
18
20
19
20
17
20
18
20
19
Crime Homeless Overcrowd Traffic
South
North
MidCounty
Beach
1: https://www.brennancenter.org/blog/americas-faulty-perception-crime-rates
• HCP explored the open-ended responses to see if there were clear trends regarding concerns about quality of life.
• Increases in population are associated with perceptions that crime is high – even if per capita crime rate does not reflect that in reality.1
Sea-Level Rise Impact on Quality of Life: Trending
8%
22%
34%
46%
34%
27%
24%
5%
2018
2019
Sea Level Rise Trending
Yes, it concerns me a great deal Yes, it concerns me to a certain extent
No, haven't given it much thought No, it does not concern me at all
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Practice Superior Environmental Stewardship
Community CharacteristicsCommunity characteristics referenced in the slides that follow were designed to serve as metrics for the various focus areas
of the Pinellas County Strategic Plan:
Create a Quality Workforce in a Positive, Supportive Organization
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Foster Continual Economic
Growth & Vitality
Ensure Public Health, Safety & Welfare
Deliver First Class Services to the Public & Our
Customers
• Access to government services and information
• Cleanliness of public spaces
• Environmental stewardship efforts
• Presence of parks and public spaces
• Availability of jobs for my skillset
• Opportunities for quality education
• Availability of mental and behavioral health resources
• Health care and human services for disadvantaged residents
• Housing affordability
• Safe pedestrian travel
• Safe travel by bicycle
• Sense of personal safety
• Support services for the homeless
• Supportive services for an aging population
• Availability of career opportunities for my children
• Availability of public transit
• Cultural events, social activities, and recreation opportunities
• Presence of communities where you can live, work and play
• Quality of public infrastructure
• Sense of community
• Traffic flow on major roads
Aggregate Highlights
Top 5 Expectation Gaps per Aggregate
Traffic flow on major roads
Health care and human services for disadvantaged residents
Support services for the homeless
Housing affordability
Availability of mental and behavioral health resources
Smallest 5 Expectation Gaps per Aggregate
Presence of parks and public spaces
Cultural events, social activities, and recreation opportunities
Presence of communities where you can live, work and play
Sense of community
Availability of jobs for my skillset
Top 5 Ranked Experiences
Presence of parks and public spaces
Presence of communities where you can live, work and play
Cultural events, social activities, and recreation opportunities
Sense of community
Sense of personal safety
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0123456789
10
Traffic flow on major roadsHealth care and human services for disadvantaged residents
Support services for the homeless
Housing affordability
Availability of mental and behavioral health resources
Supportive services for an aging population
Safe pedestrian travel
Safe travel by bicycle
Availability of career opportunities for my children
Quality of public infrastructureOpportunities for quality educationEnvironmental stewardship efforts
Availability of public transit
Access to government services and information
Cleanliness of public spaces
Sense of personal safety
Availability of jobs for my skillset
Sense of community
Presence of communities where you can live, work and play
Cultural events, social activities, and recreation opportunities
Presence of parks and public spaces
Average Community Ratings (10-point scale): Expectation vs. Experience Expectation Experience
Community Characteristic AggregateHow important is it to you personally that your community possesses the following characteristics?
In your personal experience, are these characteristics true of Pinellas County?
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Plans to Leave
• Plans to leave were reported by few residents.− 2.9% reported plans to
move away from Pinellas County in the next year, compared to 1.6% in 2018.
0%
1%
2%
3%
4%
5%
6%
2012 2013 2014 2015 2016 2017 2018 2019
Residents Planning to Move Away from Pinellas Next Year
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Trust & Confidence Trending
11%
16%
16%
21%
31%
21%
36%
67%
72%
65%
70%
62%
72%
61%
18%
10%
15%
8%
6%
6%
2%
4%
2%
4%
1%
1%
1%
0%
2013
2014
2015
2016
2017
2018
2019
Trust & Confidence in Pinellas County Government Trend
A great deal A fair amount Not very much None at all
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Thank you!
This report was created by HCP Associates for the Pinellas County Board of County Commissioners
If you have any questions regarding the study, feel free to contact us at 813-318-0565 or submit your question through our contact form at
www.hcpassociates.com/contact.
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