Greater Cincinnati Chamber of Commerce WE Lead – Women’s Leadership Development Program
February 7, 2012
Jennifer McClure President, Unbridled Talent, LLC
http://unbridledtalent.com
2 years - President of Unbridled Talent
5 years - Executive Recruiter
7 years – Social Media Anthropologist
18 years – Human Resources Leader
Who Am I?
“Big companies understand the importance of brands. Today, in the Age of the Individual, you have to be your own brand.”
– Tom Peters, Fast Company, 1997
True or False?
Personal Branding
is all about getting a job.
FALSE
True or False?
Personal Branding
is about image management.
FALSE
True or False?
I have a Personal Brand.
TRUE
Let’s Talk About Some Brands…
Provide the highest quality coffee, exceptional customer service, and a truly uplifting Starbucks Experience in the same
way around the world.
Design & Innovation, Ease & Simplicity, and Quality
What is a Personal
Your Personal Brand is the perception that people have
of you, as compared to other people in similar
positions.
Brands are built on what people are saying about you
– not what you are saying about yourself.
Guy Kawasaki – Author, serial entrepreneur
Why Is Personal Branding Important?
You are being Googled…
Information found on-line is used by others to assess
your credibility, knowledge & experience
FACT
You need to stand out in a sea of similar products…
Job Security No Longer Exists…
We must look upon ourselves as a company with our own intellectual
balance sheet and brand name. We need to invest in ourselves and market
ourselves.
Rather than employment security, funky people go for employability – constantly
updating their skills so that they are desirable to potential employers all the
time and at any time. Jonas Ridderstrate & Kjell Nordstrom – Funky Business
Exercise…
What is your Personal Brand?
Exercise…
What do you want your Brand to be?
Step 1… Develop A Personal Brand Statement
A Personal Brand Statement Should Be…
- Understandable & memorable
- Synonymous with how others describe you
- Support a larger goal that others will care about
“I’m an Executive Branding and Job Search Strategist. I partner with top level executives to define what differentiates them from their competition and strategically position them to land their next great gig.”
I am a social media trainer and consultant, specializing in LinkedIn, branding and recruitment.
“I’m a turnaround management expert in the Federal sector. I take on challenges no one in their right mind would touch and transform losers into profitable organizations. People always say, ‘If it’s broke, give it to Tim.’”
Step 2…
Use Social Media
Set Up a Google Profile
https://profiles.google.com
Build an effective LinkedIn Profile
Blog About Your Profession
Consider Twitter…
“Twitter has helped me to know my customers, solve customer problems and to create relationships to be
able to do that.
There is a fabulous community of HR
professionals engaging with each other via social media.
My professional visibility because of my interactions
on social media is much greater than it was a year ago and it is helping me to make new contacts and explore opportunities.”
Step 3… Volunteer Yourself
Get Noticed
• Volunteer for projects at work
• Volunteer for projects outside of work
• Freelance
• Teach a class at a University or at your company
• Write – column, newsletter, blog
• Participate on a panel or speak at a conference
Finally…
What’s the most powerful word in Personal Branding?
THE
“The more you work toward credibility and visibility in your profession, the quicker you enter that inner circle – in your department, in your company, and ultimately in your industry.”
Career Distinction by William Arruda & Kirsten Dixson
What’s your plan?
Thank you!
h4p://unbridledtalent.com
h4p://www.facebook.com/UnbridledTalent
h4p://www.linkedin.com/in/jennifermcclure
h4p://twi4er.com/JenniferMcClure
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