©Jasmine Sandler Digital Marketing Consulting & Training
A Deep Dive into how to use #LinkedIn and #Social #Branding
DIGITAL MARKETING CONSULTING & TRAININGw w w. j a s m i n e s a n d l e r. c o m | @ J a s m i n e _ S a n d l e r© J A S M I N E S A N D L E R
LinkedIn Marketing Expert as awarded by Google Small Business in 2016
SOCIAL MEDIA Strategist since 2005– Fortune 1000
Global Keynote Speaker on LINKEDIN & SOCIAL BRANDING
CEO – Agent-cy Online Marketing – B2B SOCIAL & SEO AGENCY
Lead Instructor & Trainer – LINKEDIN & SOCIAL MEDIA
Social Media Author: “Branding & Sales: The LinkedIn Way” , “How to Brand Yourself Online Like A CEO”
Media LinkedIn Subject Matter Expert NBC, CBS, Incisive Media, Google SMB
C-level Social Media & PERSONAL BRANDING Consultant
INDUSTRY THOUGHT-LEADERSHIP #SOCIALBRANDING @Jasmine_Sandler
SUCCESSFUL SOCIAL BRANDS
Successful
Original
CEO
Inclusive
Action-Oriented
Leaders
JASMINE SANDLER ™ DIGITAL MARKETING CONSULTING & TRAINING
www.jasminesandler.com | @Jasmine_Sandler
#SOCIALBRANDING @Jasmine_Sandler
OPPORTUNITIES FOR YOUIN SOCIAL BRANDING
DIGITAL MARKETING CONSULTING & TRAININGw w w. j a s m i n e s a n d l e r. c o m | @ J a s m i n e _ S a n d l e r© J A S M I N E S A N D L E R
#SOCIALBRANDING @Jasmine_Sandler
POSITIVE MEDIA ATTENTION
Influential Bloggers in Your Industry Will Notice You
Online Media in Your Industry will Want Your Insight in their next Breaking Story
The Media uses LinkedIn , Twitter and G+ to find the next BIG story
www.jasminesandler.com | @Jasmine_SandlerDIGITAL MARKETING CONSULTING & TRAININGw w w. j a s m i n e s a n d l e r. c o m | @ J a s m i n e _ S a n d l e r© J A S M I N E S A N D L E R
#SOCIALBRANDING @Jasmine_Sandler
SEARCH VISIBILITY
For your target to find and engage with youwww.yourlinkedinpage.com
For your target to find and engage with your companywww.yourwebsitehomepage.com
For your target to find information about your products & serviceswww.yourserviceslandingpage.com
DIGITAL MARKETING CONSULTING & TRAININGw w w. j a s m i n e s a n d l e r. c o m | @ J a s m i n e _ S a n d l e r© J A S M I N E S A N D L E R
#SOCIALBRANDING @Jasmine_Sandler
BUILD A STRONG REPUTATION ONLINE #SOCIALBRANDING @Jasmine_Sandler
Create A Unique & Strong Position. Win Online Market Share.
DIGITAL MARKETING CONSULTING & TRAININGw w w. j a s m i n e s a n d l e r. c o m | @ J a s m i n e _ S a n d l e r© J A S M I N E S A N D L E R
DRIVE AUDIENCE ENGAGEMENT
A Strong Social Personal Brand Drives Influence, Loyalty & Audience Growth.
DIGITAL MARKETING CONSULTING & TRAININGw w w. j a s m i n e s a n d l e r. c o m | @ J a s m i n e _ S a n d l e r© J A S M I N E S A N D L E R
#SOCIALBRANDING @Jasmine_Sandler
DIGITAL MARKETING CONSULTING & TRAININGw w w. j a s m i n e s a n d l e r. c o m | @ J a s m i n e _ S a n d l e r© J A S M I N E S A N D L E R
Developing a SOCIAL BRAND requires the proper use of online channels including social media to create impact and visibility of that personal brand.
DEFINITION OF THE SOCIAL BRAND
Personal Branding is the marketing practice of developing monetary value around a person instead of a corporation.
#SOCIALBRANDING @Jasmine_Sandler
GOAL PLAN FOR YOUR SOCIAL BRAND
By creating specific BUSINESS GOALS and targets, you have a better chance of driving success from your investment in your Social Brand.GOALS
BRAND AWARNESS
SALES
MEDIA ATTENTION
INVESTOR ATTENTION
CAREER TRANSITION
S t a r t b y t h i n k i n g w h a t y o u r q u a n t i f i e d g o a l s a r e f o r t h e l o n g t e r m a n d t h e n b r e a k i n g t h i s d o w n i n t o m o n t h b y m o n t h p r o j e c t i o n s
DIGITAL MARKETING CONSULTING & TRAININGw w w. j a s m i n e s a n d l e r. c o m | @ J a s m i n e _ S a n d l e r© J A S M I N E S A N D L E R
#SOCIALBRANDING @Jasmine_Sandler
CREATE YOUR SOCIAL BRAND NICHE
SOCIAL BRAND NICHE
Your Niche will define your unique corner of the market
Your Niche will define your Social Brand Focus and Success.
DIGITAL MARKETING CONSULTING & TRAININGw w w. j a s m i n e s a n d l e r. c o m | @ J a s m i n e _ S a n d l e r© J A S M I N E S A N D L E R
#SOCIALBRANDING @Jasmine_Sandler
DEFINE YOUR ONLINE BRAND STYLE
What is your AUTHENTIC Voice?
How Does your Audience ENGAGE?
What COMMUNICATION Style Do You Possess?
What IMAGE Do You Need to Portray?
DIGITAL MARKETING CONSULTING & TRAININGw w w. j a s m i n e s a n d l e r. c o m | @ J a s m i n e _ S a n d l e r© J A S M I N E S A N D L E R
#SOCIALBRANDING @Jasmine_Sandler
LinkedIn is THE Social Branding tool for Business Professionals
• All-Star Profile
• Blogging Opportunities
• Networking Opportunities
• Groups Opportunities
• Media Opportunities
DIGITAL MARKETING CONSULTING & TRAININGw w w. j a s m i n e s a n d l e r. c o m | @ J a s m i n e _ S a n d l e r© J A S M I N E S A N D L E R
www.linkedin.com/in/onlinebranding
LINKEDIN STATS
• LinkedIn: #1 B2B Social and Sales Networking Tool (93%)
• 445+MM Global Business Professional users
• Qualified Sales: Your Decision-Makers are on LinkedIn (80%)
• Opportunities to become part of an Influencer Ecosystem
• Writing Platform for Thought-Leadership Development
• Warm lead machine – Over 3 Million Groups
DIGITAL MARKETING CONSULTING & TRAININGw w w. j a s m i n e s a n d l e r. c o m | @ J a s m i n e _ S a n d l e r© J A S M I N E S A N D L E R
www.linkedin.com/in/onlinebranding
CREATING A KILLER PROFILELinkedin.com/in/onlinebranding The LinkedIn Personal Profile Should
Drive Target Visibility & Engagement
Choose a Headshot & Background Image that defines your Personal Brand
Use Your Top 3 Skills to Define Your Headline
Create a personal URL that defines your Social Market Position
Create a Summary that tells your story and quantifies your experience/results
Use strong multi-media to tell Your Story Video Info graphic Motion Graphic Link to Audio Interviews PDF
Update your LinkedIn Profile Frequently@Jasmine_Sandler | Linkedin.com/in/onlinebrandingDIGITAL MARKETING CONSULTING & TRAINING
w w w. j a s m i n e s a n d l e r. c o m | @ J a s m i n e _ S a n d l e r© J A S M I N E S A N D L E R
www.linkedin.com/in/onlinebranding
LINKEDIN CLIENT EXAMPLE - RESULTSW
WW
.JASMINESANDLER.COM
RESULTSAverage of 1 new qualified lead or introduction/week
“After only her corporate Sales Training and initial follow up with me, Jasmine has already delivered qualified leads to me on LinkedIn.”
Related Professional Background Image – What Whitney Sells
Professional Welcoming Headshot - current
Headlines delivers 1. Individual Market Position 2. Credibility 3. What She Offers
Custom Domain created : in/com/manhattanrealestate to support niche
Custom Text for Anchortext created : REAL ESTATE ADVISOR
#SOCIALBRANDING @Jasmine_Sandler
LINKEDIN CLIENT SUMMARYW
WW
.JASMINESANDLER.COM
Professional Summary
-Highlights keyword phrase and area of focus-Delivers professionalism -Drives Credibility-Shares credentials and what sets her apart
Call to Action with specific qualifications
#SOCIALBRANDING @Jasmine_Sandler
Understanding Your LinkedIn Competition• Join Related Groups• Assess Advanced
People Search Results
• Review Daily Competitive Posts
• Consider how you are better
• Support Your LinkedIn ecosystem
HOW TO GAIN LINKEDIN MARKET SHARE
@Jasmine_Sandler | Linkedin.com/in/onlinebrandingDIGITAL MARKETING CONSULTING & TRAININGw w w. j a s m i n e s a n d l e r. c o m | @ J a s m i n e _ S a n d l e r© J A S M I N E S A N D L E R
Refine & Support your Social Brand Promise• Be authentic.
• Support your Followers in LinkedIn Pulse
• Encourage your Ecosystem to share. Share
as it relates to your Social Brand promise
Engage in LinkedIn PULSE• Write regular long form posts
• Support others posts
• Follow targeted influencers and support their
activity
HOW TO DRIVE DAILY LINKEDIN LEADERSHIP
@Jasmine_Sandler | Linkedin.com/in/onlinebrandingDIGITAL MARKETING CONSULTING & TRAININGw w w. j a s m i n e s a n d l e r. c o m | @ J a s m i n e _ S a n d l e r© J A S M I N E S A N D L E R
• Search for connection• Advanced Search• Review Your University, Professional
Contacts• Find target on LinkedIn:
• Industry• Title• Company• Revenue• Executive Level• By connections• By Groups
REFINING YOUR LINKEDIN TARGET
DIGITAL MARKETING CONSULTING & TRAININGw w w. j a s m i n e s a n d l e r. c o m | @ J a s m i n e _ S a n d l e r© J A S M I N E S A N D L E R
HOW TO DO SOCIAL SELLING RIGHT
DIGITAL MARKETING CONSULTING & TRAININGw w w. j a s m i n e s a n d l e r. c o m | @ J a s m i n e _ S a n d l e r© J A S M I N E S A N D L E R
LINKEDIN ADVANCED SELLING - NAVIGATOR
DIGITAL MARKETING CONSULTING & TRAININGw w w. j a s m i n e s a n d l e r. c o m | @ J a s m i n e _ S a n d l e r© J A S M I N E S A N D L E R
LEAD GENERATION REAL RELATIONSHIP
DEVELOPMENT B2B NETWORKING DATABASE
DEVELOPMENT EXACT TARGET DELIVERY PR VEHICLE COMPANY RESEARCH EXECUTIVE RESEARCH
LINKEDIN = end to end Sales
@Jasmine_Sandler | Linkedin.com/in/onlinebranding
The Ultimate Sales Tool
DIGITAL MARKETING CONSULTING & TRAININGw w w. j a s m i n e s a n d l e r. c o m | @ J a s m i n e _ S a n d l e r© J A S M I N E S A N D L E R
Your LinkedIn Profile Matters, A LOT
• Think Search Visibility, Think Engagement, Think Uniqueness• Strong Headline Copy – Your Direct Response Ad• Highlighting summary with experience and results
Your Leadership in LinkedIn Matters Too
• Your Own LinkedIn Group to serve your own Community• If Your Profile States A Skill, Back it up – Answers Matter
Your Daily LinkedIn Participation is a MUST
• Status Updates – Make it Relevant, Valuable and Short• Follow and share Influencers related posts• Providing Answer and Solutions via Comments and Shares• Update Your Profile When Things Change
YOUR KEYS TO WINNING ON LINKEDIN
@Jasmine_Sandler | Linkedin.com/in/onlinebrandingDIGITAL MARKETING CONSULTING & TRAININGw w w. j a s m i n e s a n d l e r. c o m | @ J a s m i n e _ S a n d l e r© J A S M I N E S A N D L E R
YOUR KEYS TO SOCIAL BRANDING
www.jasminesandler.com | @Jasmine_Sandlerw w w. j a s m i n e s a n d l e r. c o m | @ J a s m i n e _ S a n d l e r© J A S M I N E S A N D L E R
Become Your Best Spokesperson
Identify & Engage in Targeted Media Opportunities
Build & Nurture Your Social Ecosystem
Be Engaged and Supportive Daily
Deploy Social Listening Tools
Respond in Real Time
INDIVIDUAL LINKEDIN COACHING PROGRAM
DIGITAL MARKETING CONSULTING & TRAININGw w w. j a s m i n e s a n d l e r. c o m | @ J a s m i n e _ S a n d l e r© JASMINE
SANDLER
EXTRAS AVAILABLE $ Pro Photo
Shoot Video
Production Scripting/
Editing
LinkedIn Position Analysis
LinkedIn Messaging
LinkedIn profile Enhancement
LinkedIn Groups Direction
Custom LinkedIn Header Design
Daily LinkedIn Sales Action Plan
FRED HOROWITZ, CEO OF DEAUVILLE
LINKEDIN ADVANCED SELLING TECHNIQUES TRAINING
DIGITAL MARKETING CONSULTING & TRAININGw w w. j a s m i n e s a n d l e r. c o m | @ J a s m i n e _ S a n d l e r© JASMINE
SANDLER
Pre-Training Social Selling Assessment
LinkedIn Sales Strategy Session with Sales or Marketing VP
Review of Top Producers LinkedIn ProfilesLinkedIn Knowledge Survey and Answers
Collection
Full Day Training with Q&A (8 HR)Sales/AE Teams learn How LinkedIn Works• Profile• Groups• CRM functionalities• Networking• Messaging
15 or 30 Day Group Phone Follow-Up
Groups of up to 20
8 Hours LIVE Includes Q&A, Live Exercises, End of Training Survey
Includes Copy of “JS LinkedIn Daily Sales Plan”
LINKEDIN MARKETING BOOK
How to Effectively Use LinkedIn as a Branding Tool
How to Create Real Target Relationships via LinkedIn Selling
Proper LinkedIn Communications Etiquette
How to Become a LinkedIn Groups All-Star
The Keys to a Visible and Engaging LinkedIn Profile
w w w. j a s m i n e s a n d l e r. c o m | @ J a s m i n e _ S a n d l e r© J A S M I N E S A N D L E R
PERSONAL BRANDING PROGRAM• Personal Brand Plan and Strategy• Personally Branded Content
Planning & Delivery• Brand Execution & Management:
Blogging Social Media Management Speaking, Interviewing & Media
Training Online PR & Events Promotions
• Channel Design & Management Website Social Channels
www.jasminesandler.com | @Jasmine_SandlerDIGITAL MARKETING CONSULTING & TRAININGw w w. j a s m i n e s a n d l e r. c o m | @ J a s m i n e _ S a n d l e r© J A S M I N E S A N D L E R
SOCIAL BRANDING CRASH COURSE
4 Modules on Social Branding from A-Z
Build Your Own Social Branding Plan
Create Your Own Social Channels
Guidance on all Social Branding and Content Marketing Tools
Course Includes Downloadable Workbooks and Action Plans
AVAILABLE AT WWW.JASMINESANDLER.COM/
SHOP
SOCIAL BRAND BOOK
How to Identify Your Own Personal Brand
How to Position Your Personal Brand
How to Determine Your Brand Messaging
How to Commit to Your Personal Brand Content
How to Get Into the CEO Role
w w w. j a s m i n e s a n d l e r. c o m | @ J a s m i n e _ S a n d l e r© J A S M I N E S A N D L E R
CONTACT INFORMATION
WWW.JASMINESANDLER.COM
LINKEDIN COACHING
LINKEDIN PROFILE ENHANCEMENTLINKEDIN MARKETING SERVICES
LINKEDIN GROUP TRAINING
PERSONAL BRANDING COACHING
SOCIAL BRANDING MANAGEMENT
SOCIAL MARKETING MANAGEMENT
SOCIAL MEDIA GROUP TRAINING
INDIVIDUAL WEB SITE DESIGN &
DEVELOPMENT (VIA AGENT-CY )
SEARCH (SEO & PPC) SERVICES
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Contact Us
http://www.agent-cy.com
JASMINE SANDLERCEO
AGENT-CY ONLINE MARKETING, INC90 PARK AVENUE | NY | NY | 10016
JASMINE SANDLER SEO & SOCIAL CONSULTING & TRAINING
WWW.JASMINESANDLER.COM
(347) 527-5100 | [email protected]
JASMINE SANDLER ™ DIGITAL MARKETING CONSULTING & TRAININGwww.jasminesandler.com | @Jasmine_Sandler