Personal Branding 101: How to Discover, Create and Use Your Personal Brand
31st of JULY 2010, JÕULUMÄE
GERD TARAND www.gerdtarand.eu Currently: NGO Emerging Media Alliance, chairman of the board Head of Policy for SDY Estonia But also: BSSSC board member, BSSSC WGYP + YN Vice-chairman of the Mustamäe district council in Tallinn
Previously: Estonian National Youth Council, head of youth policy YiA Estonia, European Youth Week project manager ENYWC, chief-expert on youth participation UBC Youth Network, Tallinn Youth Council Secretary General of SDY Estonia
HERE!
The foundation of your personal
brand
What are the key elements
of your personal brand?
Be authentic
Lean how to introduce yourself
The elevator pitch
Step 1: know yourself!
Know yourself: what from your experience
is relevant to what you hope to do now?
Know yourself: what are your strongest
skills?
Know yourself: what are your strengts and
passions, career-wise?
Know yourself: what are you pursuing now?
Know yourself: what makes you memorable
and special?
Step 2: craft your pitch!
Part 1: who are you?
Part 2: what are your major
accomplishments/passions/unique
skills?
Part 3: what do you want / where are you
going?
“Hi, I’m Natasha Brown. I’ll be receiving my BBA in Accounting in May from UT-Austin and I
interned last summer at PricewaterhouseCoopers in the Assurance
practice. I also participated in the firm’s community service project in New Orleans,
which was an incredible experience. I’m also the vice president of UT’s business fraternity.
I’m currently seeking an auditor position in the Chicago area, which is why I’m here at this
conference.”
“Hi, my name is Rob Smith. I’m currently a junior at Boston College majoring in business with a minor in Chinese language. I spent last semester in Beijing, where I studied and had a
really exciting internship with a small American marketing firm working with Beijing’s tourism
agency. I saw that your agency has added some Chinese clients lately, which is why I’m eager to
apply for one of your internships.”
Consider your body
language
Show your confidence
Develop the tools of the
trade
Show your cards
Dress for success
Mirror, mirror on the wall*
*Research by Elon University, Jayoti Das and Stephen B. DeLoach
Build a professional online image
Take a writing class
Ask for feedback
Reassess your personal
brand regularly
The Power Of Passion
10 ways to add passion to your
career
Be (authentically)
enthusiastic
Say YES more often
Find your bliss
Get rid of the should’s and shouldn’ts
Be proactive
Hang out with passionate
people
Hang out with passionate
people - online
Give back
Support others
Let’s get back into the
sandbox!
Activities I loved as a
child
How I could
include this in my life today
Meet me back here at 12:40*
*If you feel like it
So, you think you can
network?
10 Dos and Don’ts
for Building Relationships
Don’t wait until you need a network to build one
Don’t overlook the obvious
Do make sure all networking relationships are mutually
beneficial
Do become an active alumn
Do volunteer to build your network
Do join indistry assosiations
Do research before any
event
Don’t bail
Do follow up - fast
Don’t forget to say thank you
Make your life one huge
networking event!
Your Network
Social media
and you
Online branding tips
Google Yourself
E-mail impeccably
Add links to your e-mail signature
Make sure your networking profiles
are rated PG
Become an active user of
LinkedIN, Facebook,
Twitter etc.
Bring offline relationships
online
Share your status
Get some online bylines
Stay diligent about your
online presence
10 ways to be open to
opportunities and change
Do one thing every week to
advance
Cast a wide net
Get in the
know
Study the stars
Be a leader
Keep in touch
Pack Your Bags
Revisit career services
Be more than willing
to learn
Don’t be afraid
to
What will your personal brand
look like?
Thanks! [email protected]; +37256462734