But Are They Buying
People Buy People
YOU?
Jennifer Hollowayauthor of Personal Branding For Brits
I’m totallyinvisible
“
“
Your brand is what people say about you when you’re not in the room.
Jeff Bezos, founder of Amazon
People buyyour personal
brand
brand?personalWhat goes into a
• Honesty• Trust• Responsibility• Loyalty
• Courtesy• Fairness• Empathy• Authenticity
VALUES
• Move up the career ladder• Gain recognition from my boss• Delivering above and beyond• Making life easier for others
DRIVERS
VALUES
DRIVERS
REPUTATION
• Loyal to the team• Don’t stop until it’s done• The most positive person going• Adds real value to the business
REPUTATION
VALUES
DRIVERS
REPUTATION
BEHAVIOURS
• Positive• Self-assured• Calm• Vibrant
• Sunny• Patient• Thoughtful• Caring
BEHAVIOURS
VALUES
DRIVERS
REPUTATION
BEHAVIOURS
SKILLS/STRENGTHS
• Deadline delivery• Predicting trends• Minutely detailed• Idea generator
• Adaptable• Deep thinker• Technology savvy• Calm in crisis
SKILLS/STRENGTHS
VALUES
DRIVERS
REPUTATION
BEHAVIOURS
SKILLS/STRENGTHS
IMAGE
• Classic• Sharp• Down to earth• Colourful
• Articulate• Tailored• Soft tones• Quirky
IMAGE
Do your individuality justice
brand?personalWhat’s the payback from a
“ “If you need the user to tell you what you’re selling, then you don’t know what you’re selling.Marisa Mayer, CEO of Yahoo
youThank
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