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Problem Based Learning Activity
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` a marketing system revolving around a
two-party legal agreement, whereby the
franchisee conducts business accordingto the terms specified by the franchisor
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Be your own boss
Proven business system
Training and Support
Financing
Site selection
Peer networking
Marketing/advertising
Bulk purchasing
Exclusive territories
Pride of ownership
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We've been baking cookies for over 30 years,
and nobody bakes them better. Irresistibly soft
and luscious, they're made from Mrs. Fields®very own recipes using real butter, whole eggs,
pure vanilla, and our special blends of flour,
sugar, and chocolate. Temptation comes in two
sizes: our classic 3" cookies or Nibblers® bitesized cookies.
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` Wh t re the ossible o ortunities you mi ht meet
with this kin of business?
Mistakes will be avoided in the operation and
management of the business because thefranchisor¶s formula is tested through
years of experience.
The company the entrepreneur wants to join
provides a detailed and hands-on training of managing, operating, and marketing your
business.
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` Wh t re the ossible o ortunities you mi ht meetwith this kin of business?
Since you are under one roof, the incentive of
advertising and development of the product
is also the franchisee¶s benefit. In franchising, the risk of losing big is
lessened .
The benefit does not only include the monetary
gains but also extends to the reputation and trust it built to its customers.
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` Wh t re the ossible o ortunities you mi ht meetwith this kin of business?
If problems arise with the franchise, the
company is there to assist and rescue from
time to time. S ecured locations and defined territories
are guaranteed in the franchising industry to
lessen the competition of the same company
and to enjoy maximum profits. T rade secrets, ingredients, recipes, etc. are
shared with the franchisees together with its
established brand name.
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` I n what ways does technology affect the improvement/ development of the business?
Technology greatly influence business strategiesas they provide opportunities for businesses toadopt new innovations, and inventions.
It helps the business to reduce costs anddevelop new product
It helps business to gain competitive advantage,
and is a major driver of globalization.
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` Why is it im ort nt to vertise your business?
` attract new customers, new prospects andleads, and encourage existing customers to
spend more on your product or service
` can build credibility, establish and maintain your "brand" or unique business identity, andenhance your reputation.
` inform or remind customers and prospects of thebenefits your business has to offer them
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` What are the different ways to advertise your
business?
Print MediaAdvertising
TelevisionInternet
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` Is online advertising an effective way to advertise
your products?
Research now confirms that using the Web is aproven way for companies to buil their br n byreaching a broad audience over multiple markets.
TheWeb is a vital element of the mix andincre ses br n im e n w reness.
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` Wh t shoul you o in or er to m int in n
ttr ct new customers?
Treat your current customers with
res ect, keep your prices com etitive,and give incentives
To attract new customers, make sure
your company offers a com etitive newr te for new customers
Advertise the roduct
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` What is localization?
Loc liz tion is the process of translatingand adapting both the content (text and
style) and the presentation (graphical andtechnical components) of an EXISTINGproduct according to the language andcultural characteristics of the target
audience or region for which it is intended.
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` Why is there a need to localize?
certain concepts that are part of our language do notexist in other languages or cultures
our own cultural markers and references do not
always evoke the same ideas in other cultures
symbols, images and colors do not always have thesame meaning in different cultures
word length and text orientation can vary from onelanguage to the next
units of measure, symbols for monetary units, dateformats and other key elements can also vary
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` Benefits of Localization
It ensures that the needs of clients withlinguistic and cultural differences are met
It avoids potential misunderstandings
It gives clients the confidence of knowing
they are communicating effectively in bothlanguages.
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` What are the ways to identify your target
customers?
Geo r hic Demo r hic
Psycho r hic Beh vior
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` People purchase products and services to realizeone or more of the following benefits:
To s ve: Money Time Effort Resources
Toincre se:
Income Investments FuturePersonal
relationships
To
reduce:Expenses Taxes Liabilities Trouble
Toim rove:
Productivity Abilities Confidence Appearance
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To Identify
PotentialCustomers.
To have aBasis
To knowmore aboutyour targetcustomers
To knowmore aboutthe profile
of your customers
` Why is there a need to identify the demographicprofile of your customers?