Patrice Blanchard
AARP Kentucky
Assoc. State Director for Community Initiatives
AARP
Questions about AARP member services (insurance, membership, etc.) ??
Call1-888-687-2277
or go to www.aarp.org
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AARP
Marketing Your Programs to Ages 50+
Patrice H. BlanchardGerontologist & AARP Volunteerwww.aarp.org/ky
AARP
Almost 8,000 people turning 60 each day – over 300 every hour.
By 2014, nearly one-third of the total U.S. workforce (32%) will be age 50+.
“The 50+” – why do you want them?
AARP
“Seniors” – who are they?
Frail elderly – 85+
Seniors – 70 (or 75) to 84
New Old – “Boomers” or 50 to 70
AARP
“Seniors” – who are they?
No-go’s
Slow-go’s
Go-go’s
Frail elderly – 85+
Seniors – 70 (or 75) to 84
New Old – “Boomers” or 50 to 70
AARP
“Seniors”– how do you appeal to them?
AARP
•Discounts
•Special services
•Social activities during the day •Transportation provided
•Technology training
AARP
“Boomers”– how do you appeal to them?
AARP
AARP
AARP
www.lifereimagined.aarp.org
AARP
“Boomers”– how do you appeal to them?
AARP
Nearly 70% of workers who have not retired report that they plan to work into their retirement years or never retire.
AARP
Caregiving Needs
30 million households are providing care for an adult over the age of 50 (figure will double in the next 25 years)
Life in your 40s and 50s will include care for an aging parent or loved one
More than 26 million American workers are caregivers for their parents or older relatives and friends.
AARP
www.aarp.org/caregiving
AARP
www.WorkReimagined.org
check out www.aarp.org/kyjobs for KY specific info
www.benefitscheckup.org
www.benefitscheckup.org
AARP
Volunteering:www.createthegood.org
AARP
AARP
www.aarp.org/brainhealth