Script / Timings• Intro / Agenda overview (5 min)
– Brett acts as Emcee, says hello and welcome, introduces Jordan
• How social media can benefit you (5 min)– Viral marketing inexpensive way to “spread the
word”– Sense of community / networking at event means
more renewals
• Twitter (10 min)– What is it– Seesmic Desktop
• Monitor Multiple Twitter Accounts• Saved searches
– Hootsuite• Scheduled tweets• Monitor click-throughs
• Pathable + Certain (20 min)– What is Pathable– Demo
• Register for Certain event, get e-mail from Pathable• Profiles: Complete profile, see recommendations,
tweets / feeds, Twitter friends, schedule• Building connections: Search for tags, Tag-based
conversations• Schedule: View conference schedule, build personal
schedule, synch with Outlook, download session materials
• Mobile: View iPhone version• Community continues• Host tools / Certain integration
• Q & A (5 min)
If Enhancing the
Attendee Experience Using Social Media
Today’s AgendaToday’s Agenda
• Why Bother?• Social Media Tools
– Twitter– Hootsuite– Pathable + Certain
• Q & A
Viral MarketingViral Marketing
Viral MarketingViral Marketing
Community AttachmentCommunity Attachment
Attendees want to networkAttendees want to network
More networking means renewalsMore networking means renewals
New people met
Meeting people is HARDMeeting people is HARD
Your ToolboxYour Toolbox
• E-mail• Your web site• Blogs• Twitter• LinkedIn / Facebook• Pathable
TwitterTwitter
• Send and receive short messages to “followers”• A “tweet” is a short (140 char) message sent to
anyone listening• “Follower” is anyone
who has signed up to listen to you
TwitterTwitter
A typical tweetA typical tweet
Type your tweet hereType your tweet here
HootsuiteHootsuite
DemoDemo
Hash TagHash Tag
• Short way to mark messages as relevant to a topic or event– #wec09 – MPI’s WEC 2009 conference– #sxsw – South by Southwest festival– #MD10 – MPI’s MeetDifferent 2010– #mpi – MPI– #eventprofs – Relevant to event professionals
• No “official” list (but check hashtags.org)
Hash Tag ExampleHash Tag Example
Applying Twitter to the EventPromotion
Applying Twitter to the EventPromotion
Applying Twitter to the EventCustomer Service
Applying Twitter to the EventCustomer Service
Applying Twitter to the EventBroadcasting
Applying Twitter to the EventBroadcasting
• Examples– Keynote beginning– Open seats in the back– Summarize activity for those who can’t attend
PathablePathable
DemoDemo
Get StartedGet Started
• Twitter: twitter.com• Seesmic: seesmic.com• Tweetdeck: tweetdeck.com• Hootsuite: hootsuite.com
• Pathable: – pathable.com– Doug Schulze - [email protected] / 866 809.0252 x706– Mention Certain Webinar