Patty Nolan’s BookBranding
Advertising Dialogue Marketing
PublicationsInteractive
EventsTrainingProposals
Branding
Detroit Renaissance– Brand Identity– Developed with Detroit
creative community– Promotes Detroit’s
Creative Corridor– www.detroitmakeithere
.com.
Branding
DADA Gala– VIP event at NAIAS– Artists, luxury autos
and VIPs– Sneak preview drew
exclusive crowd
Advertising
Long Form TV– 28-min. program
hosted by Cal Ripken offering a sneak peek at the 1999 Silverado
– Included data-capture and follow-up
– Scored high in GM DRI testing
Advertising
GM Goodwrench– Print ad — placed in
Winston Cup Scene every time the GM Goodwrench NASCAR team won
– Specific to race track– Also worked on
national TV and radio spots
Advertising
GM Goodwrench– Leverage
championship win of sponsored NASCAR driver
– Promote brand loyalty
Advertising
American Plastics Council– Promoting ecological
benefits of stronger, lighter materials in a practical application
– Also worked on national TV spots (Plastics Make it Possible)
Advertising
GM Performance Parts– Uses analogy of
winning NHRA drag heats to emphasize durability of Performance Parts
Advertising
DOW– Part of a national
TV/print campaign to promote goodwill
– Headline reads, “When the Gulf redfish population needed help, we expanded our home office.”
Dialogue Marketing
Silverado Direct Mail #1– 2 million truck
owners– Offer of
collectible prints
– Promote “sneak preview”
– 10% response rate
Publications
Action Track– Pontiac owner
magazine– Article on Pontiac-
sponsored College Comedy Tour —featuring Jerry Seinfeld
Interactive/Digital
Web, email, online ads, mobile, widgets, etc.– Familiar with SEO
metatag parameters– Current with social
media best practices
Interactive/Digital
Detroit Theatre Examiner– Currently reviews local
theatre for examiner.com
– http://www.examiner.com/examiner/x-3981-Detroit-Theater-Examiner
Interactive/Digital – Co-op Banner Ad
Digital – Banner CampaignDigital ads created to
support TV and print ad campaign
Digital – Banner Campaign
Digital – Banner Campaign
Interactive/Digital – B2B TargetSupport for
Dermatologists– Presence at
convention supported by online resource for doctors and patients
Event – NAIAS Press Reveal
Dodge Aspen– Created a
snowstorm in Cobo Hall
– Worked with NYC “Slava’s Snowshow”
– Generated great media coverage
– http://tinyurl.com/nf56g9
Events – PR Stunt/Reveal
Insignia Press Event– Created buzz factor
with “crashed” craft– Hoisted on crane 2
days prior to event – “Dropped” Insignia in
front of live audience and driven onto stage
– http://tinyurl.com/megy2j
Events – PR StuntJeep Operation Altitude– Dropped Jeep from a
helicopter in front of live audience
– Event promoted dealer support for overseas troops
– Created 6 versions of script to cover all possible scenarios
– Footage made ESPN and other unlikely spots
Events – Consumers
Mobile Launch Center– Traveling theater with
full-sensory experience– 10-minute presentation
on the 1999 Silverado– Traveled to existing
Chevy Truck events– Doubled as a 21-city
training tour property
Events – CES KeynoteConsumer Electronics Show– Created Keynote
Address for GM CEO– First ever live car
reveal during a keynote– Made use of 50’ screen
with multimedia presentation
– Unprecedented coverage in non-auto media
Events – International
Chevrolet Premiere Night in Paris– Party for media and
elite guests in historic Pavillon Dauphine
– Included two drive-on reveals in restricted party venue
– Featured top DJ and professional hip-hop dancers
Events – Public Affairs
DaimlerChrysler Expo– Event for Washington,
D.C. influencers – Created an entire town
inside expo center– Demonstrated product
relevance with every touch-point
Training
Tahoe & Suburban– Two city, 2-day
immersion event– Video series and
Resource Guide distributed for in-dealership sustainment
Training - Interactive
Silverado HD Self-Study– Part of Duramax
Diesel Certification
– Supported by Web-based testing
Proposals
GM Global ConnecTour– Concept for expansion
of Disney/GM Test Track experience
– Featured two animatronic hosts
– Included provision for interactive data capture
Proposals
Cadillac CTS & The Monticello Motor Club – Developed
proposal on behalf of client that earned CTS ‘official car’status at prestigious private track
White Papers
Fear &
Loathing in Financial Services
Interactive Design, Financial Websites,
and the Economic Downturn
Marketing to Women in the Online
Hunter-Gatherer Society
Using digital anthropologyto drive insights that lead to
meaningful dialogbetween a brand and its
women customers.
Contact InformationPatty Nolan– 248-765-0798– www.nolancreativeservices.com– www.LinkedIn.com (patty nolan) – Twitter @pnolan– http://www.examiner.com/examiner/x-3981-Detroit-Theater-
Examiner
– 4162 Farner AvenueWaterford, MI 48329