PARTNERPROPOSAL POWERED BY
THE EVENT
WHAT TO EXPECT DURING THE WEEK
THE CATEGORIES
THE JUDGING AND CRITERIA
THE SHOWCASE
CONTENT AND MARKETING OUTCOMES
THE OPPORTUNITY
PARTNER PACKAGES
TIMING
CONTENTS03
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AUSTRALIA’S LARGEST CARAVAN SHOOTOUT IN ONE ICONIC LOCATION !
Best Aussie Vans (BAV), Caravan World magazine’s signature, invitation-only editorial event, is on
again in October 2018.
Australia’s biggest caravan shootout, Best Aussie Vans celebrates the RV industry in Australia and all that it stands for. We aim to acknowledge the best caravan manufacturers in
Australia, and we set the bar high for the competition.
WHEN: 11th October - 17th October 2018 (Showcase Sunday 14th October)
LOCATION: VICTORIA
THE EVENT
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With up to 16 caravans to judge, tow, photograph & video, it is a long and
busy week. With a cold beer & plenty of laughs around the campfire to
look forward to every night, this is an experience not to be missed!
THURSDAY 11 OCTOBERGroup 1- Arrives in the evening
FRIDAY 12 OCTOBERGroup 1 - Testing, Judging, Video &
Photography continues
SATURDAY 13 OCTOBER Group 1 - Testing, Judging, Video
& Photography continues; Group 2 arrives in the evening
SUNDAY 14 OCTOBERConsumer Showcase Event Day
MONDAY 15 OCTOBERGroup 2 - Testing, Judging, Video &
Photography continues
TUESDAY 16 OCTOBERGroup 2 - Testing, Judging, Video &
Photography continues
WEDNESDAY 17 OCTOBEREveryone departs in the morning
*(Schedule is subject to change up to and including event week)
WHAT TO EXPECT DURING THE WEEK
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This year, the Best Aussie Vans categories have been set to provide
better competition within categories, wider scope for entries and a greater
end experience for our readers - your buyers!
LIGHTWEIGHT VANS (UNDER 2000KG GVM)
UNDER $60K
$60K-$75K
$75K-$100K
$100K-plus
We will again be awarding extra categories which will run across
the whole competition.
BEST VALUE
MOST INNOVATIVE
BEST LAYOUT
BEST FAMILY/OFFROAD/HYBRID VAN
(ENTRANTS WILL BE OFFERED THE OPPORTUNITY TO SELECT TO ENTER FOR THESE SEPERATE CATEGORIES)
(*All categories and awards are subject to change. Entrants will be notified)
THE CATEGORIES
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Caravan World’s expert team of reviewers and tow-pros will put each
van through its paces on a pre-set towing course during event week
(on-road/offroad specific), as well as crawling under, over and through
every inch of every van.
Each van will be tested and rated across 10 criteria, including:
• VALUE FOR MONEY• SELF-SUFFICIENCY
• LIVEABILITY• SUITABILITY FOR INTENDED
TOURING AND TOWING• LAYOUT
• QUAILTY OF FINISH• BUILD QUALITY
• CREATURE COMFORTS• INNOVATION
• X-FACTOR
THE JUDGING AND CRITERIA
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The Best Aussie Vans Showcase Event gives caravan partners/
manufacturers the opportunity to showcase their Best Aussie Vans to the buying public in a trade show-
like atmosphere. Each year that the Best Aussie Vans Showcase has taken
place, at least one caravan sale has been made on the day!
This year, we have taken on board feedback from previous events and the Best Aussie Vans Showcase will
be bigger and better than ever!
Off the back of 2017 Showcase success with over 800 attendees in Hamilton, the Showcase will take
place on a weekend, maximising your opportunity to get your product in front of an even larger audience.
We will work in collaboration with the destination partner to leverage this opportunity through increasing
visitation, being included in promotional elements such as print,
radio and digital advertising and more.
THE SHOWCASE
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Best Aussie Vans is a great platform to reach an engaged audience
through highly professional content creation including videography/
photography/editorial, social media, marketing and more. During the week, we will create a range of custom media pieces and media opportunities for your business.
VIDEOWe will create a custom video walk-through in full consultation with you that highlights the key USP’s of your caravan, with high production value
and expert talent.
PHOTOGRAPHY We will deliver a range of high-
quality photography from across the week with full collaboration with you
on the shot list and your priorities.
EDITORIALWe will create a dedicated editorial review that will feature in Caravan World magazine and on the website as a key feature as part of the Best
Aussie Vans campaign.
CONTENT AND MARKETING OUTCOMES
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By participating in Best Aussie Vans 2018, you will be front and centre of a fully integrated, content-lead
campaign.
Over two editions of Caravan World in December 2018 and January 2019,
we will showcase the competition, the caravans, allowing your product
to be central to a fully integrated content-lead campaign with the overarching aim to drive brand
awareness, increase website traffic to your website and drive sales of
your caravans.
Best Aussie Vans offers significant brand exposure to a highly relevant and engaged audience through the Adventures network, which centres on the self-drive market including
Caravan World, Camper Trailer Australia and includes Tradervs.
com.au and Tradeaboat.com.au with a monthly audience reach across all
platforms of 500,000 plus.
THE OPPORTUNITY
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PACKAGE 1 - $10,000+ Hospitality including accommodation
and meals for the duration of your judging time and the Showcase Event
for 2 representatives.+ Best Aussie Vans marketing
Merchandise + A 3-minute video walk-through in full
consultation with you that highlights your key USP’s with high production
value and expert talent+ 20 event photographs
+ 8 pages of editorial coverage in Best Aussie Vans publication
and one shot+ Stand at Event Showcase
PACKAGE 2 - $15,000+ All the benefits of Package 1, plus:
+ Full Page advertisement in Best Aussie Vans Special Edition+ Additional images at 40+
+ Additional 15/30 second teaser video + Custom feature reprint of 1000
copies (8 pages, full colour, 150gsm gloss paper)
PARTNER PACKAGES
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INTERESTDo you have a Best Aussie Van? From NOW until 15 May, we will be taking
expressions of interest to participate in Best Aussie Vans event this year.
REVIEWSUntil mid-July we will be reviewing
interested participants vans - unless your van has already been reviewed
from November 2017.
INVITATIONSMid July, we will send invitations
to all manufacturers invited to participate in Best Aussie Vans.
CONFIRMATION30 July is the deadline to accept your invitation and confirm your
partnership package for Best Aussie Vans.
TIMING
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Contact your partner manager or email [email protected].
REGISTER YOUR INTEREST NOW!
POWERED BYLET THE
BEGIN!