© TRW Automotive 2013
2013 Wards Auto Interiors Conference
Wednesday, May 22, 2013
Panel 1 – Perfecting the HMI
Moderator:Tim KelleySales Director – Global LeadTRW Automotive
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Panel 1 – Perfecting the HMI
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Panelists:
Tejas Desai, Head of Interior Electronics Solutions, Continental
David Lyon, President, David Lyon Design
Danny Shapiro, Director of Automotive Business, NVIDIA
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The Safety Everyone Deserves
TRW is all about Safety
– Broadest portfolio of any supplier
– 90% of TRW’s business is safety
– Committed to making technology affordable for all
– Committed to helping to protect people
– Committed to education about road safety – particularly in emerging markets
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Driver Distraction According to a NHTSA / Virginia Tech
Transportation Institute (VTTI) study, 80% of crashes and 65% of near-crashes are due to driver distraction.
Over 3,300 people were killed and 387,000 injured in distracted driving accidents in 2011 in the USA.
Major distractions leading to crashes are: – Cell phone use– Texting– Reaching for an object inside the vehicle– Looking at something outside the vehicle– Reading– Applying makeup
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DAS can help improve safety for distracted drivers and those around them – e.g. Lane Keep Assist and Automatic Emergency Braking for cars & pedestrians
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TRW HMI Products
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Thank You!